April 23, 2018 6:11 AM ET


Company Overview of Nielsen Media Research, Inc.

Company Overview

Nielsen Media Research, Inc. offers research and consulting services to the media and entertainment industry. The company provides television audience measurement, target rating point analysis, industry survey, reporting, and media consulting services. Additionally, it offers product placement and business intelligence services. The company provides its services to the broadcast networks, cable networks, Spanish language television, and national syndicators. The company was formerly known as Cognizant Corporation and changed its name to Nielsen Media Research, Inc. in July, 1998. The company was founded in 1996 and is based in New York, New York. Nielsen Media Research, Inc. operates as a su...

299 Park Avenue

New York, NY 10171

United States

Founded in 1996

3,100 Employees





Key Executives for Nielsen Media Research, Inc.

Executive Vice President of Client Solutions
Chief Research Officer
Senior Vice President of A2/M2 Client Services
Senior Vice President of Nielsen Tracking Services
Compensation as of Fiscal Year 2017.

Nielsen Media Research, Inc. Key Developments

Nielsen Media Research Inc. Plans to Lay Off 328 Workers in Oldsmar and 396 Workers in North Venice in May and June

Nielsen Media Research Inc. plans to lay off 328 workers in Oldsmar and 396 workers in North Venice in May and June. Their jobs are being eliminated because Nielsen is eliminating its video diary business. The result is of that decision a significant reduction in workers at Nielsen's facilities. The 328 workers in the video diary business line at Nielsen's call center at 501 Brooker Creek Blvd. in Oldsmar will be laid off on May 24. Nearly all the workers are research interviewers. A request to the company to clarify how many workers would be at the Oldsmar facility after the layoffs occur was not immediately returned. Additionally, Nielsen will be closing its Venice Diary Checking Center at 1080 Knights Trail Road in North Venice, with 396 employees permanently laid off, nearly all of them losing their jobs between June 15 and June 29. Many of the workers there - 238 of the total 396 impacted - are editors. Another 52 workers at the North Venice facility who are not in the video diary business will transfer to Nielsen's Sarasota office by the end of the first quarter of 2019, and the Venice site will permanently close after that transfer is completed.

Nielsen Presents at AREAA Annual Global and Luxury Summit 2018, Apr-08-2018 02:15 PM

Nielsen Presents at AREAA Annual Global and Luxury Summit 2018, Apr-08-2018 02:15 PM. Venue: Seattle, Washington, United States. Speakers: Mariko Carpenter, Vice President, Strategic Community Alliances.

Nielsen Presents at 18th Annual Employee Health Care Conference, Mar-27-2018 08:20 AM

Nielsen Presents at 18th Annual Employee Health Care Conference, Mar-27-2018 08:20 AM. Venue: Hilton San Diego Bayfront, San Diego, California, United States. Speakers: Brendon Perkins, VP, Global Benefits and Mobility.

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