May 26, 2018 8:25 AM ET


Company Overview of Yankelovich, Inc.

Company Overview

Yankelovich, Inc. provides generational marketing consulting services. It specializes in market research and analysis, segmentation, and consulting solutions. The company provides MONITOR Insights, a translating consumer research into actionable marketing strategies. Its Insights Integration solutions include Mindbase, a database allowing marketers to make more powerful and pinpointed connection with customers; and living well, a consumer segmentation defined by distinctive and diverse attitudes about health and wellness. The company’s research solutions comprise custom research, analytics, and segmentation. Yankelovich, Inc. was formerly known as Yankelovich, Skelly & White. The company was...

400 Meadowmont Village Circle

Suite 431

Chapel Hill, NC 27517

United States

Founded in 1958





Key Executives for Yankelovich, Inc.

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