April 24, 2018 9:25 AM ET

Internet Software and Services

Company Overview of ZEFR, Inc.

Company Overview

ZEFR, Inc. is a technology company that enables the largest movie and music studios to manage their content online. The company offers RightsID monetize and protect that delivers a technological solution to protect and generate revenues when others share content; RightsID insights, which delivers a visual view of how users’ content is shared allowing users to turn global data into actionable insights; and RightsID publishing, a programming and optimization product for rights holders. It also provides BrandID choice, a technology that identifies, filters, and organizes the content for brands on YouTube; BrandID insights that leverages the ZEFR video graph to inform strategy; and BrandID influ...

1621 Abbot Kinney Boulevard

Venice, CA 90291

United States

Founded in 2008





Key Executives for ZEFR, Inc.

Co-Founder, Co-Chief Executive Officer and Director
Co-Founder, Co-Chief Executive Officer and Director
Chief Financial Officer
Head of Marketing and Executive Vice President
Compensation as of Fiscal Year 2017.

ZEFR, Inc. Key Developments

Zefr Announces Executive Changes

Zefr announced that it has appointed Toby Byrne as President. In his new role, Toby will lead the overall direction of Zefr's entire marketing and sales organizations as the company evolves how advertisers can leverage their brand safe and scalable solution. As the company's president, Toby will also be charged with bolstering relationships with holding companies and major brands as well as lead the company's global expansion into Europe. He will also drive Zefr's strategic direction in conjunction with the co-CEOs. Prior to joining Zefr, Toby spent nearly 21 years at Fox, where he was dedicated to building its ad sales efforts and increasing revenue by helping marketers associate with premium content relevant to their brand. In addition to Toby's appointment, Brian Atwood, EVP & Head of Sales for Zefr, will be promoted to Chief Sales Officer and will report into Byrne.

ZEFR Announces Executive Changes

ZEFR announced the appointment of two senior leaders to the company's executive team. Anne Hallock joins the company as executive vice president, head of marketing, and Brian Atwood joins as executive vice president, head of global sales. Hallock comes to ZEFR from The Trade Desk, where she was the first dedicated marketing hire at the company. Atwood joins ZEFR from DataXu, where he led sales for the North American region.

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Recent Private Companies Transactions

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