March 24, 2018 11:55 PM ET

Leisure Products

Company Overview of Rawlings Sporting Goods Company, Inc.

Company Overview

Rawlings Sporting Goods Company, Inc. manufactures and markets sporting goods for professional athletes, national governing bodies, and sports leagues worldwide. It offers baseball, basketball, football, and softball game-related product lines, including gloves, wood and alloy bats, helmets, protective products, baseballs, bags, and batting gloves. The company also offers apparel, such as pants, outer wear, sideline gear, performance apparel, and compression socks; and accessories, including protective accessories, gloves, batting helmets, eyewear, and treatment accessories. It sells its products through dealers, as well as online. The company was founded in 1887 and is based in St. Louis, M...

510 Maryville University Drive

Suite 110

St. Louis, MO 63141

United States

Founded in 1887

935 Employees





Key Executives for Rawlings Sporting Goods Company, Inc.

Chief Executive Officer and President
Age: 50
Chief Financial Officer, Principal Accounting Officer and Vice President
Age: 60
Chief Operating Officer
Senior Vice President and General Manager of Field & Court Division
Senior Vice President - Worldwide Baseball Affairs
Age: 72
Compensation as of Fiscal Year 2017.

Rawlings Sporting Goods Company, Inc. Key Developments

Rawlings Inks Exclusive Licensing Agreement with University of Southern California

Rawlings entered a multi-year agreement with the University of Southern California (USC) involving their diverse line of tailgating products effective July 1st, 2018. The new agreement will give Rawlings exclusive licensing rights in categories such as canopies, chairs, tables and hard/soft coolers for distribution in off-campus retail channels. In addition to the exclusive licensed categories with USC, Rawlings will also carry additional licensing rights for the following product lines: inflatable sports balls, baseballs, slow cookers, softees, stadium seats, shade walls, portable grills, grill accessories, beach canopies and chairs, water jugs and disposable plates/cups. These products are distributed amongst a variety of sales channels including mass retail, club, sporting goods, specialty sports fan shops, catalog, home specialty, home shopping, E-commerce, food/drug and USC retail outlets. Additionally, Rawlings has created synergies with select sister brands within the Newell Brands portfolio including Coleman®, Crock-Pot®, Waddington and Lifoam™.

Rawlings to Continue its Long-Standing Relationship with the NFL

Rawlings will continue its long-standing relationship with the NFL regarding their diverse line of tailgating products. Rawlings is currently an NFL licensee for a broad range of products with exclusivity in tailgating canopies and chairs. The new agreement went into effect on April 1, 2017 and will give Rawlings continued rights in categories such as footballs, portable chairs, canopies, coolers, tables, softees and slow cookers. These rights also include Super Bowl-identified tailgate products.

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