May 26, 2018 11:56 AM ET


Company Overview of Jcdecaux North America, Inc.

Company Overview

Jcdecaux North America, Inc. provides outdoor advertising solutions. The company offers airport advertising products, such as baggage carts, banners, dioramas, exhibits, secure tray advertising, spectaculars, wraps, and charging stations; street-furniture media products, such as bus shelters, city information panels, kiosks, and newsstand kiosks; mall scape media products, such as free-standing scroller units; and transportation media products, such as car interiors, domination packages, interactive digital displays, and station dominations. It also provides baggage claim LCDs, digital frescos, digital spectaculars and wall units, interactive media walls, interactive solutions, interactive v...

3 Park Avenue

33 Floor

New York, NY 10016

United States

Founded in 1986





Key Executives for Jcdecaux North America, Inc.

President & Co-CEO
Co-Chief Executive Officer
Chief Financial Officer
Chief Operating Officer
President of Digital Sign Services
Age: 74
Compensation as of Fiscal Year 2017.

Jcdecaux North America, Inc. Key Developments

JCDecaux North America and Neustar Partner to Bring Audience Analytics to Out-Of-Home Media Analysis

JCDecaux and Neustar, Inc. announced a partnership that employs Neustar's customer intelligence and activation solutions for the purposes of providing unprecedented Out-of-Home media analysis based on granular consumer attributes and behaviors. Through the partnership, JCDecaux can tap into Neustar's geographic opportunity analysis to identify areas and activities where out of home communications would be most relevant. Neustar has access to over 20,000 audience profiles, ranging from psychographic and behavioral to attitudes, preferences, buying patterns, interests and media usage, and more. Neustar combines customer history data with consumer demographics and behavioral data to create audience groups that are unique to a business, channel and product. In addition to using the syndicated profiles available, JCDecaux can create custom audience definitions utilizing any combination of syndicated profiles – including both residential and workplace views – which shine a new light on where specific audiences work and live. Under JCDecaux's standard media planning process, the company is now able to offer clients an even more precise understanding of the audiences around each asset or set of assets and to provide key insight into the media purchases that make the most sense for reaching specific target audiences.

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