February 17, 2018 5:01 PM ET


Company Overview of Varsity Brands, Inc.

Company Overview

Varsity Brands, Inc. engages in cheerleading activities. The company also engages in various cheerleading segments, including educational camps and clinics, competitions, and uniforms. It also operates an online shop that sells apparel, shoes, and accessories for cheerleaders. Varsity Brands, Inc. was formerly known as Riddell Sports Inc. and changed its name to Varsity Brands, Inc. in September 2001. The company was founded in 1974 and is based in Memphis, Tennessee.

6745 Lenox Center Court

Suite 300

Memphis, TN 38115

United States

Founded in 1974

475 Employees





Key Executives for Varsity Brands, Inc.

Chief Executive Officer
Age: 47
Founder and Chairman
Age: 67
CFO, Secretary, Treasurer, CFO of Varsity Spirit Corp and SVP of Finance - Varsity Spirit Corp
Age: 65
President of Herff Jones Business Division
Age: 50
President of BSN Sports
Age: 55
Compensation as of Fiscal Year 2017.

Varsity Brands, Inc. Key Developments

Varsity Brands Appoints Adam Blumenfeld as CEO

Varsity Brands announced the appointment of Adam Blumenfeld as Chief Executive Officer, effective immediately. Mr. Blumenfeld had been serving as CEO of Varsity Brands' BSN SPORTS division for the last ten years.

Varsity Brands Announces Executive Changes

Varsity Brands announced that Jeffrey Drees will join its Herff Jones business division as President, effective January 9. Mr. Drees joins Herff Jones from Flowserve Corporation, where he most recently served as President, Industrial Product Division. He will report directly to Varsity Brands' President and CEO, Matthew E. Rubel. He succeeds John Newby, who will assume new leadership responsibilities, including oversight of Varsity Brands' cross-division IMPACT program. Mr. Drees' career affirms his ability to improve and grow complex B2B, sales-driven businesses. In addition to his most recent role at Flowserve, Mr. Drees' earlier responsibilities included serving as President, Flow Control Division. His tenure at Schneider also included serving as President, US, with responsibility for more than 18,000 employees and 30 manufacturing plants.

Wayne Vacek Joins Varsity Brands as Vice President and Chief Strategy Officer

Varsity Brands announced that Wayne Vacek has joined the Company as Vice President and Chief Strategy Officer, effective immediately. Mr. Vacek will report to Varsity Brands' CEO, Matt Rubel, and assume responsibility for developing and executing business and growth strategies while identifying opportunities in the broader community and scholastic marketplaces. Mr. Vacek joins Varsity Brands from J. C. Penney Company, Inc., where most recently he helped lead the strategic planning process as Vice President for Business Development and Corporate Strategy. Prior to his most recent leadership role at JCPenney, Mr. Vacek served as a Strategy Director with oversight of JCPenney's e-commerce and other key growth initiatives.

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