April 26, 2018 6:36 AM ET

Capital Markets

Company Overview of Norwest Equity Partners

Company Overview

Norwest Equity Partners is a private equity and venture capital firm specializing in startup, later stage, management buyouts, recapitalizations, mezzanine, and growth financings in mature and middle market companies and add-on acquisitions in Fintech sector. It seeks to invest in the energy including oilfield equipment and service, well measurement equipment, electrical infrastructure, downstream natural gas applications, and power management solutions sectors; industrial, industrial services, agriculture, agricultural services and products including outsourced business services, specialized equipment and technology, inputs, farming, processing, differentiated processing and storage; strate...

80 South 8th Street

Suite 3600

Minneapolis, MN 55402

United States

Founded in 1961





Key Executives for Norwest Equity Partners

CEO & Managing General Partner
Director of Compliance & Risk Management
Operating Partner
Compensation as of Fiscal Year 2017.

Norwest Equity Partners Key Developments

Tony Armand Joins Norwest Equity Partners as Consumer Products-Focused Operating Partner

Norwest Equity Partners (“NEP”) has expanded its group of executive resources with the addition of Tony Armand as an operating partner. Armand will focus on sourcing and evaluating consumer, sports, and outdoor product investment opportunities and play an active role in strategic planning, business growth, and corporate governance for NEP portfolio companies. Armand has built strong ties to NEP over the years through former portfolio involvement, including serving as CEO of Shock Doctor Sports. As the undisputed leader in mouthguard technology and considered the leading innovator in sports protection around the globe, Shock Doctor Sports grew revenue 7.5x and doubled employee headcount under Armand’s leadership until NEP exited the investment in 2014. He also served as a board member for Momentum Group. Armand most recently served as CEO of United Sports Brands.

Avtex Solutions Seeks Acquisitions

Avtex Solutions, LLC is seeking acquisitions. Nortwest Equity Partners acquired Avtex Solutions. The sale to NEP will give Avtex resources to make further acquisitions and offer a broader range of products, Norwest said in a statement.

Norwest Equity Partners Announces Executive Appointments

Norwest Equity Partners has expanded its group of operating partners with the addition of Michael Gerend and Mark Thom. Gerend and Thom are consumer industry veterans who will focus on sourcing and evaluating investment opportunities within the active lifestyle industry, including health and wellness and consumer technology. They will also play an active role in strategic planning, business growth and corporate governance for NEP portfolio companies. As a consumer and active lifestyle executive for the past 25 years, Gerend most recently worked as an executive leadership consultant working with management teams at multiple health and fitness-related operating companies where he helped them build and refine strategic direction to increase performance, scale and value. Most recently, Mike served as the CEO for Edge Fitness, a Connecticut-headquartered NEP portfolio company, where he worked with the founder team to guide the company's transformation from a best-in-class, early stage concept to a ramping platform that is now expanding across the region and plans to eventually extend across the country.

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