January 23, 2018 11:08 AM ET

Internet and Direct Marketing Retail

Company Overview of Shop Direct Home Shopping Limited

Company Overview

Shop Direct Home Shopping Limited operates online department stores in the United Kingdom. The company sells and delivers fashion products for men, women, and kids; sports and leisure products; home and garden products; electrical and electronic products; gaming products and DVDs, and books; gifts and jewelry; beauty products and appliances; and toys. Its business areas include buying, merchandising, and design; warehousing, returns, and fulfillment; e-commerce and information technology; customer operations; outsourcing, facilities management, security, operations commercials, and logistics; financial services; marketing and creative; customer intelligence and experience; and business suppo...

Skyways House

Speke Road


Liverpool,  L70 1AB

United Kingdom

3,749 Employees


44 84 4292 1000


44 87 0263 1659

Key Executives for Shop Direct Home Shopping Limited

Chief Executive Officer
Group Finance Director
Age: 44
Group Operations Director
Chief Executive Officer of Shop Direct Financial Services and Group IT & Legal Director
Group Product Director
Compensation as of Fiscal Year 2017.

Shop Direct Home Shopping Limited Key Developments

Shop Direct Appoints Sally-Anne Newson as Business Development Director

Shop Direct has hired its first business development director to help grow commercial partnerships that can accelerate the company’s journey to becoming a world class digital retailer. Sally-Anne Newson, who started at Shop Direct on 18 July 2016, brings 16 years of retail experience in business development – as well as in digital, marketing and trading – to the company. She has previously held roles at Atterley, where she was CEO; ASOS, where she was business development director, where she was head of multichannel retail. Sally-Anne also spent eight years at eBay in Australia, where she rose to head of buyer experience. Key partnerships, including with blue chip companies like IBM and SAS, have helped to support Shop Direct’s ongoing transformation into a world class digital retailer, which has seen it become a £1.8 billion turnover, 100% digital business.

Shop Direct Announces Executive Changes

Shop Direct has recruited Groupon’s EMEA chief marketing officer and vice president to the new executive board level role of group strategy and customer director. Sasha Berson will join Shop Direct in September, with a remit to turbocharge the company’s progress on its journey to become a world class digital retailer by releasing the full potential of its wealth of customer data. Berson has more than 20 years’ professional experience, including senior leadership positions in data-driven marketing and strategy. During his time at Groupon, he established regional marketing strategies across more than 20 territories. Prior to that, he was at eBay, where he ran online and mobile marketing for eBay Europe and led marketing activities in the company’s expansion into Russia, China and Latin America. Earlier in his career, he worked at Bain & Company and Credit Suisse.

Shop Direct Hires Gael Decoudu as Head of Data Science and Digital Analytics

Shop Direct has continued its investment in big data and personalization by hiring Gael Decoudu as head of data science and digital analytics. Gael, who has over 10 years’ experience as a leader in analytics and statistics, will head a team of over 20 people that uses data analytics to uncover ‘actionable insights’ within ecommerce. Having previously held statistics roles at Lloyds Banking Group and Capital One, Gael joins Shop Direct from Vistaprint, where he led a global team as Director of Data Science from the business’ office in Barcelona.

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Recent Private Companies Transactions

August 1, 2017
Shop Direct Group Limited, Swan

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