December 15, 2017 10:24 AM ET

Internet Software and Services

Company Overview of Infer, Inc.

Company Overview

Infer, Inc. delivers cloud-based data-powered business applications to Fortune 1000 and high growth companies. Its predictive applications leverage data sciences to model the untapped data sitting in enterprises with various external signals from the Web, such as company size, job openings, and social presence to offer predictive scoring for sales and marketing needs. The company was founded in 2010 and is based in Palo Alto, California.

260 Sheridan Avenue

Suite 100

Palo Alto, CA 94306

United States

Founded in 2010



Key Executives for Infer, Inc.

Co-Founder and Chief Executive Officer
Chief Revenue Officer
Compensation as of Fiscal Year 2017.

Infer, Inc. Key Developments

Infer Inc. Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness

Infer Inc. announced a new connector for Microsoft Dynamics 365 for Sales. With this integration, the company now supports all of the major customer relationship management (CRM) and marketing automation (MA) platforms, and offers more connectors than any vendor in its industry. By bringing predictive analytics and artificial intelligence (AI) into any application a company uses, the company helps businesses fuel more intelligent, successful customer growth strategies. The company mines comprehensive customer information and buying signals from CRM, MA and web analytics systems, and returns accurate predictions and insights through connectors for Dynamics 365 for Sales, Salesforce CRM, Marketo, Oracle AppCloud, Pardot, HubSpotand Google Analytics. It also pushes out data signals, predictions, profile segments and other useful insights to sales management and engagement applications including AdRoll, LeanData and Velocify – in order to orchestrate a variety of go-to-market workflows across automation platforms. Finally, the company delivers its predictive intelligence to analytics systems like Microsoft Power BI, InsightSquared and Tableau to drive transparency through next-generation sales and marketing management reporting. Infer’s predictive platform can also seamlessly connect with any other system via open REST application programming interfaces (APIs). The company’s Dynamics 365 for Sales connector is available beginning November 1, 2016. Key capabilities include: Predictive Scoring: Personalized models look at historical CRM data and the company’s vast library of external signals to identify which prospects are the best fit for a company’s product. Predictive scores are then added onto customer records in Dynamics 365 for Sales to help increase sales productivity through better prioritization, streamlined workflows and more informed decision-making.

Infer Inc Releases New Predictive Behavior Scoring for Oracle Eloqua

Infer Inc. announced the most advanced predictive behavioral modeling solution for the Oracle Eloqua platform. Infer’s behavior scoring helps companies dramatically increase the impact of sales and marketing programs by prioritizing business-to-business deals that are most likely to close quickly, and by continuously optimizing campaign effectiveness and pipeline velocity. After proven success with early customers, Infer is rolling out its updated behavior scoring solution for any company that uses the Oracle Eloqua marketing automation system. Infer’s new visual dashboards capture data from Oracle Eloqua to give marketers a more granular view of their prospects’ top behavior patterns and activities that lead to conversions. The only predictive vendor to extensively mine every activity data point inside a company’s marketing automation platform, Infer offers behavioral models that help companies identify which prospects are ready to buy their product within a set time period (e.g. three weeks). Since launching Infer behavior scoring last year, Infer has generated tens of millions of scores by employing sophisticated machine learning to model hundreds of millions of activity records about each prospect’s engagement. This approach complements Infer’s fit models, which analyze thousands of signals about an individual and the company they work for to determine their fit for a specific product or solution. With visibility into separate behavior and fit scores, marketing and sales gain a new lens into their prospects across multiple important dimensions. As a result, Infer helps them laser focus on the best prospects and engage with them at the right times. As Infer deepens its Oracle Eloqua integration to extend predictive models to the platform's users, it is also adding several new features, including: Top Event & Activity Dashboards: Infer’s new visual dashboards capture data from Oracle Eloqua to give marketers a more granular view of their prospects’ top behavior patterns and activities that lead to conversions. This provides unprecedented insight into which campaigns or actions drive customer activation " down to specific email or link clicks, web page visits, form fills, content downloads, unsubscribes, etc. As a result, marketers can better optimize for programs that have the biggest impact on buying behaviors.

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