December 18, 2017 1:02 PM ET


Company Overview of Rosetta Marketing Group, LLC

Company Overview

Rosetta Marketing Group, LLC operates as a customer engagement agency. The company captures and understands human behavior, creates personalized brand experiences, drives acquisition and loyalty through data and technology, and measures success through engagement and performance. It serves clients in consumer products and retail, technology and telecommunications, healthcare, and financial services industries worldwide. Rosetta Marketing Group, LLC was formerly known as Rosetta Marketing Strategies Group, Inc. The company was founded in 1998 and is based in Hamilton, New Jersey. It has locations in Chicago, Illinois; Cleveland, Ohio; London, United Kingdom; El Segundo, San Francisco, and San...

100 American Metro Boulevard

Hamilton, NJ 08619

United States

Founded in 1998





Key Executives for Rosetta Marketing Group, LLC

Managing Partner of Financial Services
Managing Partner of Rosetta Marketing Strategy & Insights
Managing Partner of Agency Operations
Managing Partner of Rosetta Marketing Strategy & Insights
Managing Partner of Technology & Telecommunications Practice
Compensation as of Fiscal Year 2017.

Rosetta Marketing Group, LLC Key Developments

Rosetta Appoints Colleen McDuffe as Group Vice President of Marketing and Communications

Rosetta announced it has hired Colleen McDuffe as group vice president of marketing and communications. In this role, McDuffe will be responsible for accelerating the agency's go-to-market positioning as the industry leader in customer engagement and next-generation loyalty. McDuffe will report to Tammy Soares, president of Rosetta. McDuffe joins Rosetta most recently from Target Corporation, where she served as the global retailer's head of social media. Responsible for developing and executing go-to-market plans for brand campaigns across Target's social platforms, including a mix of existing and emerging platforms, McDuffe is credited with creating award-winning work like "House on Hollow Hill" and "Treatster. McDuffe brings more than 15 years of experience in consumer products and customer engagement through social and digital marketing to her new role, having previously worked for Research in Motion, Conair Consumer Products and Royal Dutch Shell.

Rosetta Appoints Ed Falconer as Senior Vice President of Analytics and Optimization Practice

Rosetta announced it has hired Ed Falconer to lead its Analytics and Optimization (A&O) practice as senior vice president. Falconer will be based in Rosetta's New York Tribeca office, and will report directly to Executive Vice President of Strategy David Worth. In this role, Falconer will lead a team of more than thirty A&O specialists across North America and will be responsible for further bringing to market a compelling offering, fueled by data and customer insights, that supports the agency's ability to drive deeper, more profitable levels of customer engagement on behalf of its portfolio of blue-chip clients. At the agency's core is a deep understanding of the customer that translates into personalized and contextually relevant experiences, with data and analytics being a key driver. In addition to his leadership role at Rosetta, Falconer will also serve as a key member of Razorfish Global's industry leading data sciences team, which is part of the Publicis.Sapient platform. Falconer's experience is deeply rooted in strategy, analytics and consulting, and he has built several high performing teams in the U.S., U.K., and Australia. He comes to Rosetta most recently from OgilvyOne, where he served as executive director of marketing analytics and was the head of analytics for OgilvyOne New York. In this role, he was responsible for delivering strategic data driven solutions for clients across multiple industries.

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