June 22, 2018 9:33 PM ET

Media

Company Overview of Publishers Clearing House, Inc.

Company Overview

Publishers Clearing House, Inc., an interactive media company, offers products, digital entertainment, and services. The company’s activities include online and mobile advertising, and the sale of merchandise and magazines. It offers household helpers and last-minute fixes advertisements on TV; house ware and home products, including cookware, cutlery, food preparation, storage solutions, kitchen appliances, cleaning products, pet supplies, car accessories, and problem-solving tools; home entertainment products, such as chart-topping CDs, books, movies, home office accessories, electronics, and children's items; collectibles and coins, which comprise die cast cars, historic coins and currenc...

101 Winners Circle

Port Washington, NY 11050

United States

Founded in 1953

Phone:

516-883-5432

Fax:

516-883-9567

Key Executives for Publishers Clearing House, Inc.

Chief Executive Officer and Director
Chief Financial Officer
Senior Vice President, General Counsel and Secretary
Senior Vice President
Executive Vice President
Compensation as of Fiscal Year 2017.

Publishers Clearing House, Inc. Key Developments

Publishers Clearing House Launches New VIP Technology Solution Designed to Harness User Data

Publishers Clearing House launched a new VIP technology solution designed to harness user data to recognize and reward the most engaged PCH users. The new solution is a key lever contributing to a 400% increase in engagement for VIPs versus non-VIPs. VIP users are now spending more than 34 minutes a day on site across PCH’s digital properties such as PCH.com. The VIP technology was deployed across the PCH platform to introduce new marketing opportunities for marketers to connect with the top, most engaged PCH users. The new loyalty technology identifies frequent users and tailors real-time personalized messaging, email marketing, push notifications and rewards based on each individual user’s profile, preferences and onsite interactions. PCH uses advanced analytics to encourage users to move to the next level of engagement, from New Player to VIP Elite and rewards them based on time spent and overall activity. The VIP technology is built on top of a big data platform populated with data on more than 100 million registered users. This data is used to power PCH’s digital entertainment offerings with curated product offers, preferred user status, reward points and chances to win exclusive VIP cash and prizes.

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Recent Private Companies Transactions

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