Okanjo Partners, Inc. provides e-Commerce tools to publishers, brands, and performance marketing agencies. The company offers The Farm, an affiliate advertising tool; SmartServe Ad Unit that drives digital revenue for publishers and brands by creating an understanding of what the content is about and who the readers are; Pressed that serves up content to help online publishers cater a younger audience and increase their social relevance; Marketplaces, a custom e-Commerce hub for online publishers; and a solution that enables online publishers to engage their community in auctions. Its platform provides brands and digital publishers with tools that enhance content, increase audience engagemen...
220 East Buffalo Street
Milwaukee, WI 53202
Founded in 2011
Local Media Consortium Announces Strategic Partnership with Okanjo to Provide Members with Suite of New Native Commerce Solutions
Mar 7 17
The Local Media Consortium (LMC) announced it has forged a strategic multi-year partnership with Milwaukee-based native platform provider Okanjo to provide Consortium members with a suite of new tools to increase audience engagement and broaden native commerce solutions across their more than 1,700 local media sites. Okanjo was selected as an LMC partner following an extensive vetting process by Consortium members that included excellent reviews from Gatehouse Media and Lee Enterprises, who have used Okanjo's platform in their local markets. Through the strategic partnership with Okanjo, the LMC's members will have access to Okanjo's distinctive native commerce solutions, some of which are first-to-market exclusive offerings designed to increase audience engagement and provide new digital revenue opportunities. These include: SmartServe Ad Unit. An intelligent ad unit that drives digital revenue by enhancing publishers' content, not distracting their readers. Leveraging artificial intelligence and IMB's Watson, SmartServe analyzes content for context, keywords and sentiment to recommend products and articles that engage individual readers. Pressed Native Content. Pressed is a modern content engine built to help online publishers grow a new, younger audience and increase social relevance. Pressed articles are timely, topical and eCommerce enabled. Curated eCommerce Stores. The eCommerce stores pair top products with a publisher's market-specific special sections, recurring columns, or other specialty content. This enables publishers to offer turnkey solutions to advertisers from local mom-and-pop stores to national chains. The Farm, Okanjo's new Product Curation Engine. The LMC members will be the first to have the option to utilize Okanjo's Farm tool, which makes curating products from top brands a breeze and ensures content is always serving products that generate revenue. The Farm brings together millions of products from multiple affiliate networks and a variety of advertisers into one management platform. Publishers can easily filter, select and group products by commission rate, product category, brands, price and more.
Okanjo Announces Strategic Partnership with Lee Enterprises
May 23 16
Okanjo has announced a strategic partnership with Lee Enterprises. Okanjo will be working with Lee's digital sites, which attract more than 20 million unique visits monthly in markets stretching from Madison, WI to Napa, CA. The partnership will equip Lee Enterprises with Okanjo's Marketplace and Native Commerce technology. Lee Enterprises will be rolling out Okanjo Marketplaces, Product Match and Auctions over the next six months, equipping their publishers and small business customers with a full suite of commerce tools.