April 25, 2018 3:33 AM ET

IT Services

Company Overview of NeuStar, Inc.

Company Overview

NeuStar, Inc. provides various real-time information services worldwide. Its cloud-based platforms and data sets offer informative, real-time analytics, which enable clients to make actionable, data-driven decisions. The company offers marketing services, including customer intelligence services that offer authoritative, cloud-based solutions to identify, verify, and segment existing and potential customers in real-time for marketing initiatives, and for fraud and risk mitigation; activation services, which enable online display ad targeting for prospect audiences and customers; and media intelligence platform that enables marketers to plan and allocate their marketing spend across sales cha...

21575 Ridgetop Circle

Sterling, VA 20166

United States

Founded in 1996

1,988 Employees



Key Executives for NeuStar, Inc.

President, CEO & Director
Age: 59
Senior VP & CFO
Age: 54
Senior Vice President of Engineering and Operations
Senior Vice President of Data Solutions
Age: 58
Chief Data Officer & Senior VP of Internet Addressing Solutions
Age: 44
Compensation as of Fiscal Year 2017.

NeuStar, Inc. Key Developments

Neustar®, Inc. Announces the Release of Neustar NetProtect

Neustar®, Inc. announced the release of Neustar NetProtect™, a direct connect Distributed Denial of Service (DDoS) defense solution that is currently available in 61 data centres located across ten countries. In complement to Neustar SiteProtect NG®, a DDoS mitigation solution that protects against web application attacks, the NetProtect network is strategically situated directly inside data centres in order to address and mitigate or entirely avoid the concerns of latency, complexity and other anomalies which are commonly associated with legacy Generic Routing Encapsulation (GRE) and Virtual Private Network (VPN) tunnel systems. Created specifically for demanding and advanced network requirements that require support beyond basic proxy or VPN services, NetProtect is focused on transmitting sensitive data quickly and securely. Neustar’s strategic fortification of a vast data centre ecosystem in combination with Neustar's design and implementation of the new NetProtect solution decreases system complexity. Such system simplification has traditionally presented a technical challenge because of the need to overlay networks on top of physical networks in order to transfer data between multiple locations. Unlike legacy tunneling services, NetProtect does not require additional software or hardware to transfer data across networks. By connecting directly within the data centre, NetProtect removes the introduction of unnecessary additional entry points on the network and eliminates the associated risk that can lead to an increase of malicious traffic or impair or complicate a customer’s ability to define its routing policies. As well, by reducing susceptibility to variances and vulnerabilities derived from traversing external locations allows Neustar to decrease associated issues such as network connection latency and fragmentation. With plans to expand into 14 countries and over 80 data centres within the next six months, the NetProtect solution will be one of the most robust and always-on direct-connect DDoS defense services in the industry. NetProtect is unparalleled in its ability to connect mission critical network applications directly across global facilities in order to provide advanced defenses across any application.

NeuStar, Inc. Presents at I-COM Global Summit, Apr-12-2018 10:25 AM

NeuStar, Inc. Presents at I-COM Global Summit, Apr-12-2018 10:25 AM. Venue: San Sebastian, Spain. Speakers: Michael Schoen, Vice President of Marketing Services.

Neustar, Inc. and SmarterTravel Launch First In-Market Travel Audiences

Neustar, Inc. and SmarterTravel announced the launch of SmarterTravel Audiences, powered by Neustar AdAdvisor®. These audiences are constructed from SmarterTravel’s network of 11 owned and operated travel websites and offer real in-market intent signals at scale, without relying on lookalike modeling or other proxies. The Neustar AdAdvisor solution is the first to offer audiences created exclusively from SmarterTravel data, comprised of over 200 million monthly visitors to the SmarterTravel network and based on the last 30 days of travel intent signals. These SmarterTravel Audiences are unique because they consist of travelers who are actively searching online to book hotel accommodations and/or flights. Research shows that the typical purchase cycle for travel is 30 days in duration or less, thus validating this data set as a precise and powerful choice for advertisers. The SmarterTravel Audiences are available across Neustar’s partner ecosystem, including DSPs, DMPs, addressable TV, OTT, social platforms and mobile DSPs. With this partnership, advertisers can target consumers based on where they are in the trip planning cycle and for what they are specifically searching. For example, a leading hotel or airline advertiser could build campaigns through the Neustar IDMP to reach consumers based on their search destination (e.g. continent or country), the type of travel (e.g. flight, hotel, cruise or car), or by stage of the travel planning and booking lifecycle.

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