June 24, 2018 4:10 AM ET


Company Overview of Playtika Ltd.

Company Overview

Playtika Ltd. develops and produces social games. The company offers casino-style games to social networks; and other categories of games, such as bingo and strategy games. Playtika Ltd. was founded in 2010 and is based in Tel Aviv, Israel. It has operations in Israel, the United States, Canada, Ukraine, Belarus, Romania, Argentina, and Japan. As of May 16, 2011, Playtika Ltd. operates as a subsidiary of Caesars Entertainment Corporation.

23 Menachem Begin St.

28th floor

Tel Aviv,  66183


Founded in 2010


972 3 541 6809


972 3 736 4685

Key Executives for Playtika Ltd.

Founder and Chief Executive Officer
Vice President of Business Development
Director of Marketing
Compensation as of Fiscal Year 2017.

Playtika Ltd. Key Developments

Playtika Ltd Announces Establishment of New Investment Business

Playtika Ltd. announced the establishment of its newinvestment arm, Playtika Growth Investments, which plans to invest up to $400 million in Israeli digital entertainment and consumer internet businesses. Playtika Growth will target companies that are already profitable or near breakeven and have proven business models and products. A key differentiator of Playtika Growth is its Optimization Services team. All portfolio companies will gain access to Playtika's marketing, monetization, analytics, technology and product teams to improve company performance.

Netmarble Games Reportedly Seeks To Buy Playtika

Netmarble Games Corporation has submitted an initial bid for a controlling stake in Playtika Ltd. seen worth KRW 4-5 trillion, as reported by Korea Economic Daily. Netmarble Games plans to participate in the next round of bids on July 7, 2016.

Similar Private Companies By Industry

Company Name Region
2 to 3D Middle East/Africa
3GVision Ltd. Middle East/Africa
3pen Group Middle East/Africa
6 Over 6 Vision Ltd. Middle East/Africa
7 Elements Inc. Middle East/Africa

Recent Private Companies Transactions

October 2, 2017
Jelly Button Games Ltd.

The information and data displayed in this profile are created and managed by S&P Global Market Intelligence, a division of S&P Global. Bloomberg.com does not create or control the content. For inquiries, please contact S&P Global Market Intelligence directly by clicking here.

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
Lawyers Committee for Civil Rights Under Law United States
The Advertising Council, Inc. United States
Tax Management Inc United States
John F. Kennedy Center For The Performing Arts United States
NYC2012, Inc. United States

Sponsored Financial Commentaries

Sponsored Links

Request Profile Update

Only a company representative may request an update for the company profile. Documentation will be required.

To contact Playtika Ltd., please visit www.playtika.com. Company data is provided by S&P Global Market Intelligence. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at bwwebmaster@businessweek.com.