June 24, 2018 4:10 AM ET

Software

Company Overview of Playtika Ltd.

Company Overview

Playtika Ltd. develops and produces social games. The company offers casino-style games to social networks; and other categories of games, such as bingo and strategy games. Playtika Ltd. was founded in 2010 and is based in Tel Aviv, Israel. It has operations in Israel, the United States, Canada, Ukraine, Belarus, Romania, Argentina, and Japan. As of May 16, 2011, Playtika Ltd. operates as a subsidiary of Caesars Entertainment Corporation.

23 Menachem Begin St.

28th floor

Tel Aviv,  66183

Israel

Founded in 2010

Phone:

972 3 541 6809

Fax:

972 3 736 4685

Key Executives for Playtika Ltd.

Founder and Chief Executive Officer
Vice President of Business Development
Director of Marketing
Compensation as of Fiscal Year 2017.

Playtika Ltd. Key Developments

Playtika Ltd Announces Establishment of New Investment Business

Playtika Ltd. announced the establishment of its newinvestment arm, Playtika Growth Investments, which plans to invest up to $400 million in Israeli digital entertainment and consumer internet businesses. Playtika Growth will target companies that are already profitable or near breakeven and have proven business models and products. A key differentiator of Playtika Growth is its Optimization Services team. All portfolio companies will gain access to Playtika's marketing, monetization, analytics, technology and product teams to improve company performance.

Netmarble Games Reportedly Seeks To Buy Playtika

Netmarble Games Corporation has submitted an initial bid for a controlling stake in Playtika Ltd. seen worth KRW 4-5 trillion, as reported by Korea Economic Daily. Netmarble Games plans to participate in the next round of bids on July 7, 2016.

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Recent Private Companies Transactions

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