March 22, 2018 2:39 AM ET

Technology Hardware, Storage and Peripherals

Company Overview of E la Carte Inc.

Company Overview

E la Carte Inc. designs and develops Presto, a tablet that enabled guest ordering and pay at table solutions for restaurants. The company was incorporated in 2008 and is based in Redwood City, California.

810 Hamilton Street

Redwood City, CA 94063

United States

Founded in 2008



Key Executives for E la Carte Inc.

Founder and Chief Executive Officer
Chief Operating Officer
Vice President for Partner Success
Vice President of Marketing
Compensation as of Fiscal Year 2017.

E la Carte Inc. Key Developments

E la Carte Announces PrestoPrime EMV

E la Carte Inc. announced its next generation product, the PrestoPrime EMV Terminal. The PrestoPrime EMV Terminal is the pay-at-table experience available on the market, with the high levels of security available along with future-proof capability and unparalleled guest and server ease-of-use. The new PrestoPrime EMV Terminal is the successor to E la Carte’s current Presto System, which is operational every day in more than 1,800 restaurants across the United States. The PrestoPrime EMV Terminal’s core benefits include: Only pay-at-table system with dual processors using a securely partitioned payment module, which enables end-to-end EMV security to safely support third party apps, premium content, and integration with complementary devices; Only tabletop system with fully integrated keypad to enable easy and secure PIN entry, which enables PIN-debit transactions and reduces payment transaction costs; Future-proof and international-ready with full Chip-and-PIN as well as Chip-and-Signature capability; Greatly expanded memory and flash storage to provide enhanced premium content, video and gaming capabilities; PCI-PTS certification, the only widely available pay-at-table system to have this feature; SRED encrypted magnetic stripe allowing for PCI-P2PE transactions, removing POS systems from PCI scope; Contactless mobile payment capability including Apple Pay, Android Pay, and Samsung Pay, as well as a QR code reader and camera; “Store and Forward” capability that allows guests to continue to pay even if the restaurant loses power or internet connectivity, so the restaurant stays open and continues to generate revenue. In the wake of more frequent data breaches, EMV liability changes and increasing rates of identity and credit card fraud, restaurants and retailers are upgrading payment systems to improve security and reduce costs. The new PrestoPrime EMV Terminal allows guests to use any form of payment they want to rapidly check out at the table at their convenience, without ever giving up physical control of their cards.

E La Carte Ups Game with Real-Time Multiplayer Trivia on Presto Smart Dining System

E la Carte Inc. announced Presto Trivia, its new social, multiplayer trivia game, where players can test their knowledge and compete against other guests while at select Presto restaurants. The new multiplayer game includes popular trivia categories including general knowledge, sports, movies, TV, celebrities, history, science, geography and more. Guests can create and customize their own gamer name and avatar to create a personalized experience. Players earn a score for each game they play and the top scoring players are displayed on the Restaurant and Nationwide Leader boards for all to see. Presto Trivia also includes an optional second screen capability, where games and leader boards are projected onto one or more large screen televisions in the restaurant. Second screen enhances the overall dining experience by driving more awareness of the trivia offering, and social interaction between guests.

E la Carte Launches New Entertainment Content to Match Surging Consumer Demand

E la Carte announced that it has expanded its selection of guest-facing games to include titles from Duckie Deck, Global Gaming Initiative, and Kurius Games to bolster its extensive catalog of entertainment already available nationwide. The Presto System, now deployed and active in over 1,800 restaurant locations, delivers a significant lift in guest satisfaction as well as restaurant visit intent. With a rich catalog of interactive games and content, the company’s restaurant partners are also seeing new revenue streams ramp up as guests continue to engage with the Presto Smart Dining System’s interactive content. Through strategic partnerships with global publishers and cutting-edge independent developers, the Presto Smart Dining System brings exclusive and premier content to its restaurant partners from publishers including, Duckie Deck, Global Gaming Initiative, and Kurius Games. This exciting new content is available on more than 85,000 guest-facing tabletop Presto Systems. The Presto System also unlocks new forms of revenue for restaurant partners. By providing a unique digital dining experience, guests can control how they order food, play games while they wait, and pay for their bill. The Presto Smart Dining System also enables restaurants to stay relevant with today’s digitally connected consumer.

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