March 23, 2018 6:46 PM ET


Company Overview of Hearsay Social, Inc.

Company Overview

Hearsay Social, Inc. provides solutions that allow financial services and insurance businesses to use social media to attract prospects, retain customers, and grow business. The company offers Predictive Social Suite for Advisors, which enables advisors and agents to engage with their audiences through advisor Websites and social networks, including Facebook, Twitter, LinkedIn, and Google+. It also offers Predictive Social Suite comprises Hearsay Social, a social application that alerts advisors when their clients or prospects share money-in-motion life events, as well as share content that speaks to their audiences; Hearsay Sites, a mobile-optimized Website solution that allows users to eng...

185 Berry Street

Suite 3800

San Francisco, CA 94107

United States

Founded in 2009



Key Executives for Hearsay Social, Inc.

Co-Founder, Chief Executive Officer and Director
Age: 35
Co-Founder & Director
Chief Financial Officer
Managing Director of UK and Europe
Managing Director of Asia-Pacific
Compensation as of Fiscal Year 2017.

Hearsay Social, Inc. Key Developments

Hearsay and Moz Join Forces to Make Advisor Websites Easily Findable in Mobile Era

Hearsay and Moz announced their partnership and a first-of-its-kind integration to help advisors and agents gain more brand visibility in local online search and attract new customers. Hearsay's integration with Moz enables enterprise marketing teams to upload advisor listings in bulk, with one click, and ensure accuracy and brand consistency across thousands of listings at a time. They also gain access to valuable Moz Local traffic and ranking insights, which can help them further improve their performance in local searches.

Hearsay Launches Next-Generation Compliance Platform and AI-Powered Risk Meter

Hearsay introduced the next generation of its enterprise compliance platform. Compliance and supervision teams supporting thousands of advisors monitor and review enormous amounts of advisor social and digital activity every day. Yet according to Hearsay data, only approximately 10% of activities triggered by lexicon (word-based) monitoring are truly risky. The new Hearsay compliance platform applies predictive technology to reduce false alerts and help compliance teams focus on activities that pose the utmost risk, while increasing security coverage and control. The latest platform includes the Risk Meter, the first social media compliance technology that uses machine learning to prioritize highest-risk offenses for supervision teams. Machine learning allows Hearsay to take the nearly 100 million interactions it processes every year from more than 150,000 advisors and agents, and use that intelligence to predict the highest-risk items. Purpose-built for financial services, Hearsay's compliance platform addresses both the industry's complex regulatory requirements, such as those from FINRA, the SEC and FFIEC, along with each firm's unique company policies, for comprehensive supervision over advisors' digital actions and communication. And with advisors increasingly engaging with consumers in multiple ways including on social, via text and email, compliance teams must monitor more activity across more channels. Additional new functionalities include: Auto-remediation: Hearsay's auto-remediation functionality can automatically delete or revert activities performed by an advisor that are a clear violation of policy. For example: If an advisor publishes a Facebook post natively through Facebook, breaking company rules, the Hearsay platform can automatically remediate (e.g., delete) that post.

Hearsay Social, Inc. Unveils Hearsay 360, Complete Client Engagement Platform for Financial Advisors

Hearsay Social, Inc. announced Hearsay 360, the complete client engagement platform that enables financial advisors and insurance agents to efficiently and compliantly build stronger client relationships across social media, advisor websites, email and text messaging. By removing the compliance and usability barriers that prevent many advisors from communicating with clients on digital channels, Hearsay 360 transforms how advisors spend their time prospecting and relationship-building. Gathering client engagement data across social, advisor websites, email and text, Hearsay 360 gives advisors a holistic view of clients' digital behaviors. With this information, the platform's predictive analytics will suggest which client or activities an advisor should react to through an automated list of recommendations on what they should do based on the activity or content that is likely to be most effective. It also enables the advisor to act on those suggested actions, all in just a few clicks. For financial firms, Hearsay 360 not only provides complete visibility into all advisor digital marketing, it also easily plugs-and-plays with other core enterprise systems such as compliance archives and corporate CRM systems. Hearsay 360 makes it easy for advisors to connect with clients when it matters the most, saving them time and eliminating guesswork. For example: If a client demonstrates interest in an advisor's social media post by commenting or reacting to it, the advisor will be alerted to respond via Hearsay 360's automated list with a suggested action based on what's likely to be most effective, such as sending a personalized email. With a few clicks, the advisor can send a pre-approved, compliant email that matches the client's interests. At the enterprise level, Hearsay 360 provides unrivaled cross-functional oversight and management of advisor activity and data: Sales and distribution leaders can improve performance and retention by offering advisors a powerful new tool that helps them work smarter, not harder, all while gaining increased visibility into field activity. Compliance teams can efficiently supervise what types of content are shared with clients through pre-approval and/or post-review. Hearsay 360's lexicon monitoring and message archiving allow them to meet regulatory requirements. Marketing teams can amplify corporate brand messages and campaigns through their localized advisor teams, recommend content for advisors to share, and access robust analytics from the field.

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