April 22, 2018 4:07 AM ET

Internet Software and Services

Company Overview of Prime Focus Technologies Private Limited

Company Overview

Prime Focus Technologies Private Limited provides cloud based production workflow and media asset management applications and services to the entertainment industry. It offers CLEAR, a cloud based content and workflow management platform that allows content owners to manage their content operations, such as HD/SD content preparation and processing, production, and management, as well as multi-platform content delivery, and rights management and monetization; and CLEAR Live, a media production tool for producing and delivering live and VoD stream productions. The company also provides digital securing content/long term storage, bulk digitization, synchronized content delivery, content masteri...

True North 63

Road No-13 MIDC

Andheri (East)

Mumbai,  400093

India

Founded in 2008

Phone:

91 22 6178 5555

Key Executives for Prime Focus Technologies Private Limited

Founder, Chief Executive Officer and President
Age: 46
Chief Operating Officer
Head of Human Resources & Administration and Senior Vice President
Executive Vice President for Europe, Middle East and Africa
Senior Vice President of Post Production
Compensation as of Fiscal Year 2017.

Prime Focus Technologies Private Limited Key Developments

Public Broadcasting Service Selects Prime Focus Technologies's CLEAR™ Media ERP Suite

Prime Focus Technologies announced that its CLEAR™ Media ERP Suite has been selected by the Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing operational costs for content providers by migrating content delivery, initial QC (quality control) and transcoding operations to the cloud. PBS, with nearly 350 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and online content. PFT will deploy CLEAR's Broadcast Cloud and Operations Cloud modules for automating PBS's complete Direct to NOC file delivery process. All short turn external file-based content intended for the NOC will be ingested through CLEAR, thereby streamlining the member station organization's process of receiving media across their ecosystem of content providers. PBS and PFT worked with member station Maryland Public Television to evaluate and deploy the system. CLEAR will also manage core operations like NOC-based media processing, initial automatic Quality Control (QC), delivery, storage and external file transfers. The deployment will also empower PBS's team with a unified dashboard to track the status of business processes throughout the NOC in real time.

Prime Focus Technologies Unveils Upgrades CLEAR Media ERP Suite

Prime Focus Technologies is unveiling a host of upgrades to product, CLEAR Media ERP Suite, at IBC 2017. CLEAR now offers a brand new functionality for end-to-end Work Order Management, pre-integrated with its Media Asset Management, Workflow Engine and Video Tools. This further elevates CLEAR's promise of enterprise digitization to the next level, by enabling users to manage all of the following on ONE system: Assets, with associated metadata and essences; Resources, including internal and freelance resources, as well as 3rd party vendors; Tasks, including generation, timeline estimation, scheduling, assignment and execution (using tools within or outside CLEAR); Orchestration of content workflows across the content supply chain. While users have been able to track business processes in previous versions of CLEAR, the new Work Order Management now allows the tracking of every incoming work request including all of its associated processes, tasks and deliverables, through completion. Additionally, its Resource and Task Assignment modules enable assignment of manual tasks to best-fit resources based on skill, availability and cost. Users can assign tasks across their pool of internal, vendor and freelance resources, thus ensuring optimal resource utilization in alignment with business objectives. With BPM driven tasks, due date based Work Order monitoring dashboards, in-depth data analytics and reporting, Work Order Management is a vital ingredient that helps Media & Entertainment (M&E) enterprises improve quality and maintain on-time delivery alongside increases in scale. It lays the foundation for streamlining content operations and helps M&E players enhance efficiencies across core processes like Acquisition, Review & Approval, Cataloguing, QC, Mastering, Distribution, Promos and Localization.

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