May 21, 2018 7:46 AM ET

Auto Components

Company Overview of Hercules Tire & Rubber Company, Inc.

Company Overview

Hercules Tire & Rubber Company, Inc. manufactures replacement tires for cars, trucks, SUVs, vans, and crossovers. The company offers passenger, light truck, medium truck, trailer, off-the-road, industrial, and specialty tires. It markets its products through independent tire dealers and distributors in North America. The company was founded in 1952 and is headquartered in Findlay, Ohio. Hercules Tire & Rubber Company, Inc. operates as a subsidiary of American Tire Distributors, Inc.

16380 East US Route 224

Suite 200

Findlay, OH 45840

United States

Founded in 1952





Key Executives for Hercules Tire & Rubber Company, Inc.

Chief Executive Officer
Age: 58
President of US Tire Division
Vice President of Marketing
Director of Consumer Product Marketing
Director of TBR Product & Purchasing
Compensation as of Fiscal Year 2017.

Hercules Tire & Rubber Company, Inc. Key Developments

Hercules Tire Expands Terra Trac® AT II Line-up with Four Size Additions

Hercules Tire announced the availability of four all-new sizes of the brand’s Terra Trac AT II premium all-terrain light truck tire. The size additions cover 18 and 20 inch wheel diameters to accommodate plus sizing and popular OE fitment enhancements such as the Chevrolet Silverado and GMC Sierra. With the four new additions, the Terra Trac AT II offering now consists of 58 SUV and light truck SKUs, ranging from 15 to 20 inches and featuring both black and outlined white letter sidewalls. New sizes include: LT265/65R18/10; LT305/65R18/10; 35X12.50R20LT/10; 35X12.50R18LT/10. Additionally, the line’s LT315/70R17 received a load range upgrade from D to E in the latter part of 2016. The Hercules Terra Trac AT II delivers aggressive aesthetics, outstanding wear resistance and the ultimate in traction due to heavy siping and Hercules’ exclusive silica-infused AT-C compound. All SUV and LT sizes offer 60,000 mile/100,000 km coverage, road hazard protection, and Hercules’ 30-day Trust Our Ride Test Drive. The Terra Trac AT II along with the Terra Trac M/T mud terrain and Terra Trac T/G Max commercial traction tires comprise the Terra Trac Traction Series, a complete light truck line-up that offers drivers precise performance and traction, whether they’re driving on the job, on the trails, or on the road. All Traction Series tires come with Hercules’ Road Hazard Protection Program, which promises free replacement for two years or the first 50% of tread life if a tire fails due to a road hazard during on-road use. The new sizes are now available in the US, Canada and Australia through American Tire Distributors, National Tire Distributors, and Hercules Tire International respectively.

Hercules Tire & Rubber Company, Inc. Announces New Ironman® Brand iMOVE® Gen2 SUV Succeeds iMOVE SUV

Hercules Tire announced the all new Ironman brand iMOVE Gen2 SUV entry-level all-season sport truck tire. With multiple features that enhance overall handling and traction, the iMOVE Gen2 SUV is designed to deliver dynamic highway performance on light truck, SUV and crossover vehicles. The new tire replaces the brand’s iMOVE SUV, adding style and performance enhancements as well as seven new sizes from popular OE fitments like 275/55R20 to trendy plus-sizes like 305/35R24. The iMOVE Gen2 SUV represents the latest launch in a sweeping round of product introductions for Ironman this year making it the best go-to entry-level brand in the market. Key features of the Ironman iMOVE Gen2 SUV include: Asymmetric tread design, with distinct outside and inside tread elements, to enhance handling in wet and dry conditions, Wide circumferential grooves that maximize water evacuation, improving wet grip and protecting against hydroplaning, Large contact patch with continuous center rib, which enhances directional stability, steering response and cornering grip at highway speeds and performance-centric design from shoulder to sidewall. The iMOVE Gen2 SUV line offers 13 V- and W-rated sizes covering 20 to 24 inch wheel diameters. Available in the U.S. through American Tire Distributors (ATD) and in Canada via National Tire Distributors (NTD), the product will be introduced to the market as iMOVE SUV inventories are exhausted.

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