April 20, 2018 1:40 PM ET

Household Durables

Company Overview of Neato Robotics, Inc.

Company Overview

Neato Robotics, Inc. manufactures and markets robot vacuum cleaners for automated floor cleaning. It offers Botvac Connected robots that are Wi-Fi enabled for the smart to clean anytime and from anywhere with the Neato application. The company also provides accessories, such as boundary markers, combo brushes, filters, side brushes, spiral blade brushes, brush kits, battery packs, charge bases, dirt bins, battery replacement kits, and brush guards and squeegees. It sells its products through distributors and retailers in the United States and internationally. Neato Robotics, Inc. was founded in 2004 and is based in Newark, California. As of September 20, 2017, Neato Robotics, Inc. operates a...

8100 Jarvis Avenue

Newark, CA 94560

United States

Founded in 2004





Key Executives for Neato Robotics, Inc.

Chairman and Chief Executive Officer
Age: 65
Chief Financial Officer
Senior Vice President of Worldwide Operations
Age: 59
Director of Global Communications
Vice President of Sales for NA & APAC
Compensation as of Fiscal Year 2017.

Neato Robotics, Inc. Key Developments

Neato Launches Coverage Maps on Botvac D3™ Connected and Botvac D5™ Connected Robot Vacuums

Neato Robotics announced the launch of Coverage Maps on the Botvac D3™ and D5 Connected models. Previously only exclusive to the Botvac Connected, this functionality is now available across Neatos entire Connected product line. Botvac D3 and D5 Connected owners will now be able to access the cleaning summary screen, which displays their cleaning Coverage Maps and showcases their cleaning history and statistics. This data allows users to see where their robot has vacuumed, as well as, any obstacles that prevented the robot from completing a full cleaning cycle. To access this new feature, current users of the Botvac D3 and D5 Connected robot vacuums need to download the latest Neato app version 2.1 and then install the update to the robot over-the-air. This new generation of the Neato app was launched at IFA 2017 and offers a modern user interface, additional alerts and an improved cleaning summary with Coverage Maps and statistics.

Neato Robotics Appoints Mark Vena as Vice President of Marketing

Neato Robotics announced that an executive team appointment, with Mark Vena as their vice president of marketing. Vena joined the company this week and reports directly to CEO Giacomo Marini. As VP of Marketing, Vena will oversee the company’s strategic product management, spanning all areas of product and corporate marketing. Vena has an extensive and proven track record in the consumer technology product space. He has experience serving in critical senior management positions at many of the world’s most successful companies, including Dell, Alienware and most recently, Sling Media. Vena played a key leadership role at these companies, managing some of the world’s most highly visible consumer product brands. During the early part of his career, Vena worked in various marketing-oriented roles at Epson America, IBM Corporation and NYNEX.

Neato Robotics Announces the Launch of Neato Chatbot for Facebook and Messenger Apps

Neato Robotics announced the launch of Neato Chatbot for Facebook and Messenger apps across its Botvac™ Connected range and introduces the Neato Developer Network. Neato Chatbot enhances functionality and offers new opportunities to control Neato robot from wherever the users are, all via Facebook. Consumers are now able to connect with Neato robot vacuums for the first time via Facebook and Messenger apps, giving them the power to start and stop cleaning, show details about the robots, and connect to support services. Neato offers the widest choice possible to operate robot vacuum from anywhere and customers can choose how to interact with their robot via the Neato App, Amazon Alexa Skill and now the Neato Chatbot. This further extends Neato’s vision of SmartLife™ —using technology that integrates to lifestyle, makes life better, and fulfills the vision of smart living. Neato Chatbot is available worldwide across Facebook and Messenger apps. It is supported by all Neato connected robot vacuums including Botvac Connected, Botvac D3 Connected and Botvac D5 Connected. Neato Chatbot is a step offering consumers the chance to ‘friend’ their robot, ensuring their Neato robot vacuum is truly integrated into the home. Neato also introduced the Neato Developer Network, which will further enable smart robot integration. Through the program, Neato provides access to its cloud platform enabling developers to build third party applications that can interact with Neato robots. Neato Robotics makes available Android, iOS, and JavaScript SDKs with supporting documentation and sample app to make it easier for developers to build their own services on top of Neato technology.

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