{"id":90985,"date":"2024-09-16T08:00:23","date_gmt":"2024-09-16T12:00:23","guid":{"rendered":"https:\/\/www.bloomberg.com\/professional\/insights\/markets\/chilis-cultural-relevance-boosts-traffic\/"},"modified":"2024-12-09T12:09:47","modified_gmt":"2024-12-09T17:09:47","slug":"chilis-cultural-relevance-boosts-traffic","status":"publish","type":[3765],"link":"https:\/\/www.bloomberg.com\/professional\/insights\/markets\/chilis-cultural-relevance-boosts-traffic\/","title":{"rendered":"Chili\u2019s Cultural Relevance Boosts Traffic"},"content":{"rendered":"<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row bg--white  text--black row-padding--bottom-none bbg-row--full-bg-bleed\" data-anchor='row-6a09a7a86c565'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <div\n    class=\"bbg-column\"\n    style=\"\"\n    >\n    <div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p class=\"small\"><strong>PODCAST<\/strong><\/p>\n\n<\/div>\n    <h1 class=\"bbg-metadata bbg-metadata--title\">Chili\u2019s Cultural Relevance Boosts Traffic<\/h1>\n<div\n    class=\"bbg-spacer bbg-spacer--lg\"\n    >\n<\/div>    <ul class=\"bbg-categories_list\">\n                    <li>\n                <a href=\"https:\/\/www.bloomberg.com\/professional\/insights\/category\/markets\/\" rel=\"category tag\">\n                    Markets\n                <\/a>\n            <\/li>\n                    <li>\n                <a href=\"https:\/\/www.bloomberg.com\/professional\/insights\/category\/trading\/\" rel=\"category tag\">\n                    Trading\n                <\/a>\n            <\/li>\n            <\/ul>\n<div\n    class=\"bbg-spacer bbg-spacer--lg\"\n    >\n<\/div>    <p class=\"bbg-metadata bbg-metadata--date\">September 16, 2024<\/p>\n<div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p class=\"small\"><strong>Bloomberg Intelligence Podcast<\/strong><\/p>\n\n<\/div>\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black row-padding--top-none row-padding--bottom-none bbg-row--full-bg-bleed\" data-anchor='row-6a09a7a872ad2'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <p><div\n    class=\"bbg-column bbg-column--width-2 bbg-column--valign-middle bbg-column--m-width-4 bbg-column--s-width-2\"\n    style=\"\"\n    >\n    <div id=\"\" class=\"wpb_content_element bbg-single-image align-left\">\n    <figure class=\"bbg-single-image__figure\" style=\"max-width:100%\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/professional\/sites\/41\/2134609_BBGT_BI_ChoppinItUpPodcast_Wordmark_221116_Page_21.png\" class=\"bbg-single-image__image attachment-full\" alt=\"\" title=\"2134609_BBGT_BI_ChoppinItUpPodcast_Wordmark_221116_Page_21\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/professional\/sites\/41\/2134609_BBGT_BI_ChoppinItUpPodcast_Wordmark_221116_Page_21.png 1000w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/professional\/sites\/41\/2134609_BBGT_BI_ChoppinItUpPodcast_Wordmark_221116_Page_21.png 552w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/professional\/sites\/41\/2134609_BBGT_BI_ChoppinItUpPodcast_Wordmark_221116_Page_21.png 800w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/professional\/sites\/41\/2134609_BBGT_BI_ChoppinItUpPodcast_Wordmark_221116_Page_21.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\n        \n            <\/figure>\n<\/div>\n\n<div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p style=\"font-size: 18px;font-weight: 600;margin-top: -55px\">Listen on<\/p>\n<div class=\"flexbox\">\n<div><a href=\"https:\/\/open.spotify.com\/episode\/3wGMJYCejT62MLJCr9CV9J\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/assets.bbhub.io\/professional\/sites\/41\/Spotify.svg\" alt=\"\" width=\"32\" height=\"32\" \/><\/a><\/div>\n<div><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/chilis-cultural-relevance-boosts-traffic\/id1667545614?i=1000669704879\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/assets.bbhub.io\/professional\/sites\/41\/Apple-podcast.svg\" alt=\"\" width=\"32\" height=\"32\" \/><\/a><\/div>\n<div><\/div>\n<\/div>\n<div><\/div>\n\n<\/div>\n\n<\/div><div\n    class=\"bbg-column bbg-column--width-1 bbg-column--valign-middle\"\n    style=\"\"\n    >\n    \n<\/div><div\n    class=\"bbg-column bbg-column--width-8 bbg-column--valign-middle\"\n    style=\"\"\n    >\n    <div\n  class=\"bb-audio\"\n  data-title=\"Chili\u2019s Cultural Relevance Boosts Traffic It\u2019s a battle for restaurants to become top of mind with consumers, so generating cultural relevance is imperative, Chili\u2019s Chief Marketing Officer George Felix tells Bloomberg Intelligence. In this episode of the Choppin\u2019 It Up podcast, Felix sits down with BI\u2019s senior restaurant and foodservice analyst Michael Halen to discuss how ad campaigns with Brian McKnight, Boyz II Men and Jenna Fischer and Angela Kinsey from The Office, as well as investments in TikTok and influencer marketing, are driving Chili\u2019s same-store sales and traffic gains. He also comments on operational improvements, fajita enhancements, Ziosk tablets and the loyalty program revamp.\"\n  data-state=\"fresh\"\n  data-audio-url=\"https:\/\/assets.bbhub.io\/professional\/sites\/41\/final-version-gf.mp3\"\n  data-label-desc=\"for Chili\u2019s Cultural Relevance Boosts Traffic It\u2019s a battle for restaurants to become top of mind with consumers, so generating cultural relevance is imperative, Chili\u2019s Chief Marketing Officer George Felix tells Bloomberg Intelligence. In this episode of the Choppin\u2019 It Up podcast, Felix sits down with BI\u2019s senior restaurant and foodservice analyst Michael Halen to discuss how ad campaigns with Brian McKnight, Boyz II Men and Jenna Fischer and Angela Kinsey from The Office, as well as investments in TikTok and influencer marketing, are driving Chili\u2019s same-store sales and traffic gains. He also comments on operational improvements, fajita enhancements, Ziosk tablets and the loyalty program revamp.\"\n  data-controls-class=\"no-controls\"\n  data-custom-controls-background=\"fill\"\n  data-theme=\"light-mode\"\n  data-progress=\"0\">\n<\/div>\n\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row bg--white  text--black row-padding--top-none bbg-row--full-bg-bleed\" data-anchor='row-6a09a7a879fc2'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <div\n    class=\"bbg-column bbg-column--width-8\"\n    style=\"\"\n    >\n    <p><div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p><strong>Overview<\/strong><\/p>\n\n<\/div>\n<div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p>It\u2019s a battle for restaurants to become top of mind with consumers, so generating cultural relevance is imperative, Chili\u2019s Chief Marketing Officer George Felix tells Bloomberg Intelligence. In this episode of the Choppin\u2019 It Up podcast, Felix sits down with BI\u2019s senior restaurant and foodservice analyst Michael Halen to discuss how ad campaigns with Brian McKnight, Boyz II Men and Jenna Fischer and Angela Kinsey from The Office, as well as investments in TikTok and influencer marketing, are driving Chili\u2019s same-store sales and traffic gains. He also comments on operational improvements, fajita enhancements, Ziosk tablets and the loyalty program revamp.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row bg--gray  text--black bbg-row--full-bg-bleed\" data-anchor='row-6a09a7a87bbe3'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <p><div\n    class=\"bbg-column bbg-column--width-8\"\n    style=\"\"\n    >\n    <div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<h3>More episodes from <a href=\"https:\/\/www.bloomberg.com\/podcasts\/series\/bloomberg-intelligence\/\">Bloomberg Intelligence<\/a><\/h3>\n\n<\/div>\n\n\n<\/div><div\n    class=\"bbg-column bbg-column--width-4 bbg-column--halign-right\"\n    style=\"\"\n    >\n    \n<div\n  id=\"cta_3085077110605061924\"\n  class=\"wpb_content_element bbg-cta icon icon-arrow\">\n  <style>\n    \n    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He also comments on operational improvements, fajita enhancements, Ziosk tablets and the loyalty program revamp. <\/p>\n","protected":false},"author":1975,"featured_media":92519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-podcast.php","format":"standard","meta":{"_yoast_wpseo_primary_category":"453","footnotes":""},"categories":[453,444],"tags":[776,565,3693,454,574,445],"series":[],"class_list":["post-90985","post","type-post","status-publish","format-standard","hentry","category-markets","category-trading","tag-analyst","tag-bloomberg-intelligence","tag-choppin-it-up-podcast","tag-equities","tag-news","tag-sales-and-trading","type-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chili\u2019s Cultural Relevance Boosts Traffic | Insights | Bloomberg Professional Services<\/title>\n<meta name=\"description\" content=\"In this episode of the Choppin\u2019 It Up podcast, Felix sits down with BI\u2019s senior restaurant and foodservice analyst Michael Halen to discuss how ad campaigns with Brian McKnight, Boyz II Men and Jenna Fischer and Angela Kinsey from The Office, as well as investments in TikTok and influencer marketing, are driving Chili\u2019s same-store sales and traffic gains. 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