{"id":56931,"date":"2021-03-18T05:01:10","date_gmt":"2021-03-18T09:01:10","guid":{"rendered":"https:\/\/www.bloomberg.com\/professional\/insights\/markets\/leandro-miranda\/"},"modified":"2024-04-12T09:54:23","modified_gmt":"2024-04-12T13:54:23","slug":"leandro-miranda","status":"publish","type":[3766],"link":"https:\/\/www.bloomberg.com\/professional\/insights\/markets\/leandro-miranda\/","title":{"rendered":"Leandro Miranda of Banco Bradesco: The strategy of working with happy teams"},"content":{"rendered":"<div  class=\"bbg-row-container\">\n    <style>section[data-anchor=row-69ff20c4a15d2]::before {\n\t\t\t\tbackground-color: #eeeeee;\n\t\t\t}<\/style>\n    <section class=\"bbg-row bg--custom-color  bg--eeeeee text--black bbg-row--full-bg-bleed\" data-anchor='row-69ff20c4a15d2'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <p><div\n    class=\"bbg-column bbg-column--width-2\"\n    style=\"\"\n    >\n    \n<\/div><div\n    class=\"bbg-column bbg-column--width-8 bbg-column--valign-bottom\"\n    style=\"\"\n    >\n    <p>    <ul class=\"bbg-categories_list\">\n                    <li>\n                <a href=\"https:\/\/www.bloomberg.com\/professional\/insights\/category\/markets\/\" rel=\"category tag\">\n                    Markets\n                <\/a>\n            <\/li>\n            <\/ul>\n<div\n    class=\"bbg-spacer\"\n        style=\"height: 24px !important\"\n    >\n<\/div>    <h1 class=\"bbg-metadata bbg-metadata--title\">Leandro Miranda of Banco Bradesco: The strategy of working with happy teams<\/h1>\n<\/p>\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black row-padding--top-compact row-padding--bottom-none bbg-row--full-bg-bleed\" data-anchor='row-69ff20c4a91a0'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <p><div\n    class=\"bbg-column bbg-column--width-2\"\n    style=\"\"\n    >\n    \n<\/div><div\n    class=\"bbg-column bbg-column--width-8\"\n    style=\"\"\n    >\n    <p>    <p class=\"bbg-metadata bbg-metadata--date\">March 18, 2021<\/p>\n<div class=\"wpb_content_element bbg-card  quote\" id=\"card_1\" data-card_type=\"no_image\">\n  \n  \n  <div class=\"bbg-card__innerwrapper\">\n    <div class=\"bbg-card__content\">\n      \n      \n      \n              <div class=\"bbg-card__wysiwyg bb-wysiwyg\"><div class=\"noBackground\"\n><\/p>\n<div class=\"quote-content-wrapper\">\n<div class=\"quotebody\">\n<p class=\"large\">\u201cExtremely competitive markets are like the Olympic Games \u2014 winning depends on extraordinarily high performance. The secret is working with a team that feels happy because they will connect and engage more, and create more synergies; they\u2019ll give their best and achieve top results.\u201d<\/p>\n<div class=\"cite\">\n<p>\n          <strong>Leandro Miranda<\/strong><br \/>\n          <span class=\"attribution\"><\/span>\n        <\/p>\n<\/p><\/div><\/div><\/div>\n<\/div>\n<\/div>\n          <\/div>\n\n      <\/div>\n\n  <\/div>\n<div\n    class=\"bbg-spacer\"\n        style=\"height: 40px !important\"\n    >\n<\/div><div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p><strong>Leandro Miranda<\/strong><br \/>\nIRO &amp; Executive Director | Banco Bradesco, Brazil<\/p>\n\n<\/div>\n<div\n    class=\"bbg-spacer bbg-spacer--md\"\n    >\n<\/div><div id=\"\" class=\"wpb_content_element bbg-single-image align-center\">\n    <figure class=\"bbg-single-image__figure\" style=\"max-width:300px\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"552\" height=\"552\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/professional\/sites\/10\/3-Leandro-Miranda-715-x-715.jpg\" class=\"bbg-single-image__image attachment-medium\" alt=\"Leandro Miranda 715 x 715\" title=\"3-Leandro-Miranda-715-x-715\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/professional\/sites\/10\/3-Leandro-Miranda-715-x-715.jpg 552w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/professional\/sites\/10\/3-Leandro-Miranda-715-x-715.jpg 715w\" sizes=\"auto, (max-width: 552px) 100vw, 552px\" \/>\n        \n            <\/figure>\n<\/div>\n\n<div\n    class=\"bbg-spacer bbg-spacer--sm\"\n    >\n<\/div>\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black row-padding--top-none row-padding--bottom-none bbg-row--full-bg-bleed\" data-anchor='row-69ff20c4b5a02'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <p><div\n    class=\"bbg-column bbg-column--width-2\"\n    style=\"\"\n    >\n    \n<\/div><div\n    class=\"bbg-column bbg-column--width-8\"\n    style=\"\"\n    >\n    <div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p>Soccer is Brazil\u2019s national passion, and fans hope to see their team win the so-called Triple Crown: the Campeonato Brasileiro, the Copa do Brasil and the Copa Libertadores. Leandro is a sports fan, but, as a banker, he hoped to win his own triple crown in the financial market: Euromoney\u2019s and Global Finance\u2019s Best Investment Bank in Brazil, and Latin America\u2019s Most Innovative Investment Bank, awarded by The Banker. No bank had ever swept all three titles in the same year \u2014 until Leandro, leading the investment banking area at Banco Bradesco (BBI), did in 2016, 2017 and an unprecedented third time in 2018.<\/p>\n<p>Sweeping the triple crown three times in a row called for a proper celebration, so the bank hosted a Family Day, a special event for the employees and their families. All employees were invited to talk about what they did at work and to share their success stories. \u201cAfter that incredible record year, the team became a family and our families became part of the team, too,\u201d Leandro says.<\/p>\n<p>After such a great accomplishment and the outpouring of emotions, Leandro took a break. But, while relaxing at the beach, he fell quite ill and was rushed to the hospital. His hard work had paid off, but his health had suffered. Once out of the hospital, Leandro made changes in how he lived, including sessions of acupuncture and meditation. \u201cThe experience has changed me, and today I have a more balanced life \u2014 I\u2019m very happy in my marriage and with my family, and I am very happy at work,\u201d he says.<\/p>\n\n<\/div>\n\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black row-padding--top-none row-padding--bottom-none bbg-row--full-bg-bleed\" data-anchor='row-69ff20c4b8477'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <p><div\n    class=\"bbg-column bbg-column--width-2\"\n    style=\"\"\n    >\n    \n<\/div><div\n    class=\"bbg-column bbg-column--width-8\"\n    style=\"\"\n    >\n    <p><div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p><strong>Working with foreigners<\/strong><\/p>\n\n<\/div>\n<div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p>Work is fundamental to Leandro\u2019s identity. \u201cI could have been successful in other careers, I suppose, since I am a leader and a manager. But, above all, I am a banker,\u201d he says about a passion that started when he was just 7 years old. \u201cMy grandfather was in the Navy and traveled all over the world, and he would bring me coins from the countries he visited,\u201d Leandro remembers. \u201cHe always said that there was one common element that connected people and companies all over the world \u2014 and that was money.\u201d<\/p>\n<p>Born in Rio de Janeiro, Leandro attended a military school and studied law at State University of Rio de Janeiro (Uerj). After college, he got his first job as a lawyer in the legal department of Banco BBM, and he was immediately \u201cin love\u201d with finance. As he was unable to make a career move within the bank, Leandro decided to look into working for another bank.<\/p>\n<p>In the 90s, Brazil was in the midst of a large-scale privatization program \u2014 offering excellent opportunities for anyone who spoke English, Spanish and French and was familiar with financial laws and regulations. Leandro fit the bill. \u201cBanco Liberal needed someone who could explain the step-by-step process of selling a company in terms foreign investors could understand,\u201d he says, adding that he gained a lot of experience working with several large foreign investment banks. His outstanding work garnered Leandro a full scholarship from Banco Liberal to attend an MBA program with an emphasis in finance.<\/p>\n<p>When working with international operations at Banco Bozano, Leandro would again be in the spotlight. \u201cBack then, we helped attract a lot of foreign capital to Brazil. My previous experience working with foreign investors had taught me that to be successful in doing business with them you had to understand their culture and mindset, find out what they were looking for and give them the information they needed to feel comfortable investing here. I understood that. I listened to them and showed genuine interest in their culture,\u201d he said.<\/p>\n<p>Leandro says he wanted much more than to simply meet his targets. He wanted to help bring wealth to Brazil. In 1999, Leandro was among Banco Bozano\u2019s most talented employees, a select cohort of only four members. Among the rewards for his work, the bank offered Leandro a scholarship to attend an MBA program at the University of Michigan. This cycle would repeat several times in his career: achieving success would bring the opportunity to prepare for new challenges, which led to new successes.<\/p>\n<p>One of the biggest challenges he faced came in 2003, when Luiz In\u00e1cio Lula da Silva was elected president of Brazil. \u201cThe country had reached its lowest credit risk rating in history, several foreign investors were leaving and companies had no access to the capital they needed,\u201d he says. The shortage of bankers seemed to be a good opportunity. \u201cI set up an investment boutique firm, called Principal Partners, and started operating with Merrill Lynch, Goldman Sachs, Lehman Brothers, Credit Suisse and all the people I had met along the way.\u201d It was a huge success.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black row-padding--top-none row-padding--bottom-none bbg-row--full-bg-bleed\" data-anchor='row-69ff20c4bb5c8'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <p><div\n    class=\"bbg-column bbg-column--width-2\"\n    style=\"\"\n    >\n    \n<\/div><div\n    class=\"bbg-column bbg-column--width-8\"\n    style=\"\"\n    >\n    <p><div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p><strong>Challenges are fun<\/strong><\/p>\n\n<\/div>\n<div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p>Leandro says he is always trying to find alternatives to face the challenges that come his way \u2014 the reason he has been so successful in his career.<\/p>\n<p>\u201cFor me, targets have always been fun challenges \u2014 never pressure. The secret is not so much about your own skills as it is about working with a team that feels happy \u2014 because they will connect and engage more, and create more synergies; they\u2019ll give their best and achieve top results. I was a specialist in fixed income, but had less experience in mergers and acquisitions and in equities when I worked at BBI. However, I had a lot of experience leading and managing high performance teams. Then, I started setting up committees in all areas and we made our decisions by consensus. I think the best way to build a consensus is to tell people, \u2018Hey, listen, I am not very familiar with many areas here. Feel free to guide me and let me learn from you \u2014 we will build this together.\u2019 As a result, people were open to learning and they became better professionals, managers and leaders. Synergy was high and ever evolving.\u201d<\/p>\n<p>Throughout his career, Leandro says he has looked up to several professionals. For example, Jorge Paulo Lemann (Anheuser-Busch InBev), who was close to people from Banco Garantia; Paulo Ferraz (with whom he worked at Bozano), and Andr\u00e9 Esteves (BTG Pactual). \u201cWe learn and evolve, and our \u2018idols\u2019 change over time. I prefer to think of them more as \u2018references\u2019 than as \u2018idols.\u2019 I think people have qualities and points to improve. Our ideas make sense at a given point in time, at a given place.\u201d His most important reference now is Luiz Carlos Trabuco Cappi, Chaiman of the Board of Banco Bradesco. \u201cHe knows everything about the history of world banking. He is a philosopher, and he has an incredible memory and a very humane perspective. When I was in the hospital, Trabuco called me three times. I was really moved, and he connected me with the Bradesco Organization in a different way.\u201d<\/p>\n<p>Having people to look up to and who inspire us is very important, but it is also important to help others develop, too. \u201cI\u2019ve always been keen on developing successors,\u201d he says. \u201cAnd very keen on confirming them for the team in just a few months.\u201d Only those who have a successor are free to take on new positions. \u201cAnd I have never been afraid [of developing my successors]. I have always believed that the next generations should be better than the ones that came before.\u201d<\/p>\n\n<\/div>\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black row-padding--top-none row-padding--bottom-none bbg-row--full-bg-bleed\" data-anchor='row-69ff20c4be98e'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <p><div\n    class=\"bbg-column bbg-column--width-2\"\n    style=\"\"\n    >\n    \n<\/div><div\n    class=\"bbg-column bbg-column--width-8\"\n    style=\"\"\n    >\n    <p><div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p><strong>A place for people<\/strong><\/p>\n\n<\/div>\n<div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p>In almost three decades working in the financial markets, Leandro says that the work environment has improved drastically. \u201cThere\u2019s no room for any kind of harassment today. To attract talent, companies must understand this new generation. Otherwise, they\u2019ll disappear.\u201d<\/p>\n<p>All employers, large and small, must focus on diversity and inclusion. \u201cMy grandmother, who helped raise me, was the first woman to join the Navy in Brazil. I had great examples of strong women who faced a lot of difficulties in their lives,\u201d he says. \u201cBut looking at the gender issue alone is not enough. There are religious, economic and social class issues \u2014 and a background issue as well. I come from a poor family, and I had many friends who were smart, but because they were black, or non-white, and poor, they had limited opportunities. You have to allow people to have a voice and give people a place because they can make a difference.\u201d<\/p>\n<p>Besides sports, Leandro enjoys opera and reading biographies and philosophy. Lately, he has been reading about stoicism. \u201cAccording to this philosophy, you should be simple, humane and practical. You must be virtuous.\u201d These are principles that resonate with his experience, he says.<\/p>\n<p>\u201cWhen you have to overcome respiratory problems growing up, and when every school you attend is either public or funded by someone else, you become very grateful. You feel life has helped you so that you can help others. You also see people as equals \u2014 not superior or inferior to you. You understand that life and your place in it are transitory circumstances.\u201d<\/p>\n<p class=\"small\">Disclaimer: The views and opinions expressed in this blog are those of the authors and do not necessarily reflect the official policy or position of Bloomberg.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black row-padding--top-none row-padding--bottom-none bbg-row--full-bg-bleed\" data-anchor='row-69ff20c4c1a14'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <div\n    class=\"bbg-column\"\n    style=\"\"\n    >\n    <hr class=\"bbg-separator bbg-separator-1\" style=\"height:1px;\" \/>\n\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black bbg-row--full-bg-bleed\" data-anchor='row-69ff20c4c486c'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <p><div\n    class=\"bbg-column bbg-column--width-2\"\n    style=\"\"\n    >\n    \n<\/div><div\n    class=\"bbg-column bbg-column--width-8\"\n    style=\"\"\n    >\n    <p><div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p>Bloomberg invited the GETTERS of the financial market in Latin America to share their insightful stories about their careers, their success stories and the challenges they had to face while not only witnessing the development of this fast-paced environment, but actively contributing to its evolution by creating new tools, sharing best practices and inspiring change.<\/p>\n\n<\/div>\n\n<div\n  id=\"cta_7948388768823472726\"\n  class=\"wpb_content_element bbg-cta no-icon\">\n  <style>\n    \n    \n    \n  <\/style>\n  <div\n    class=\"bbg-cta-link link-holder\"\n    data-links-type=\"cta-links\">\n    <p class=\"bbg-cta-p left\">\n      <a\n        class=\"bbg-cta-link link\"\n        href=\"https:\/\/www.bloomberg.com\/professional\/go-getters\/\"\n        target=\"\"\n        rel=\"\"\n        data-section-name=\"Learn more\"\n        >\n                      Learn more\n                <\/a>\n    <\/p>\n  <\/div>\n<\/div>\n\n<\/div><div\n    class=\"bbg-column bbg-column--width-2\"\n    style=\"\"\n    >\n    \n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black row-padding--top-none row-padding--bottom-none bbg-row--full-bg-bleed\" data-anchor='row-69ff20c4c80e5'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <div\n    class=\"bbg-column\"\n    style=\"\"\n    >\n    <hr class=\"bbg-separator bbg-separator-1\" style=\"height:1px;\" \/>\n\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  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The secret is working with a team that feels happy because they will connect and engage more, and create more synergies; they\u2019ll give their best and achieve top results.\u201d<\/p>\n","protected":false},"author":1857,"featured_media":56935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-qa.php","format":"standard","meta":{"_yoast_wpseo_primary_category":"","footnotes":""},"categories":[453],"tags":[],"series":[],"class_list":["post-56931","post","type-post","status-publish","format-standard","hentry","category-markets","type-qa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leandro Miranda of Banco Bradesco: The strategy of working with happy teams | Insights | Bloomberg Professional Services<\/title>\n<meta name=\"description\" content=\"\u201cExtremely competitive markets are like the Olympic Games \u2014 winning depends on extraordinarily high performance. The secret is working with a team that feels happy because they will connect and engage more, and create more synergies; they\u2019ll give their best and achieve top results.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bloomberg.com\/professional\/insights\/markets\/leandro-miranda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leandro Miranda of Banco Bradesco: The strategy of working with happy teams | Insights | Bloomberg Professional Services\" \/>\n<meta property=\"og:description\" content=\"\u201cExtremely competitive markets are like the Olympic Games \u2014 winning depends on extraordinarily high performance. 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