{"id":55345,"date":"2021-02-23T07:18:00","date_gmt":"2021-02-23T12:18:00","guid":{"rendered":"https:\/\/www.bloomberg.com\/professional\/insights\/markets\/juliana-roldan\/"},"modified":"2024-04-12T09:51:21","modified_gmt":"2024-04-12T13:51:21","slug":"juliana-roldan","status":"publish","type":[3766],"link":"https:\/\/www.bloomberg.com\/professional\/insights\/markets\/juliana-roldan\/","title":{"rendered":"Juliana Roldan of Banco BTG Pactual: The spirit of fire in the world of finance"},"content":{"rendered":"<div  class=\"bbg-row-container\">\n    <style>section[data-anchor=row-69ff21f74b0ee]::before {\n\t\t\t\tbackground-color: #eeeeee;\n\t\t\t}<\/style>\n    <section class=\"bbg-row bg--custom-color  bg--eeeeee text--black bbg-row--full-bg-bleed\" data-anchor='row-69ff21f74b0ee'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <p><div\n    class=\"bbg-column bbg-column--width-2\"\n    style=\"\"\n    >\n    \n<\/div><div\n    class=\"bbg-column bbg-column--width-8 bbg-column--valign-bottom\"\n    style=\"\"\n    >\n    <p>    <ul class=\"bbg-categories_list\">\n                    <li>\n                <a href=\"https:\/\/www.bloomberg.com\/professional\/insights\/category\/markets\/\" rel=\"category tag\">\n                    Markets\n                <\/a>\n            <\/li>\n            <\/ul>\n<div\n    class=\"bbg-spacer\"\n        style=\"height: 24px !important\"\n    >\n<\/div>    <h1 class=\"bbg-metadata bbg-metadata--title\">Juliana Roldan of Banco BTG Pactual: The spirit of fire in the world of finance<\/h1>\n<\/p>\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black row-padding--top-compact row-padding--bottom-none bbg-row--full-bg-bleed\" data-anchor='row-69ff21f750f04'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <p><div\n    class=\"bbg-column bbg-column--width-2\"\n    style=\"\"\n    >\n    \n<\/div><div\n    class=\"bbg-column bbg-column--width-8\"\n    style=\"\"\n    >\n    <p>    <p class=\"bbg-metadata bbg-metadata--date\">February 23, 2021<\/p>\n<div class=\"wpb_content_element bbg-card  quote\" id=\"card_1\" data-card_type=\"no_image\">\n  \n  \n  <div class=\"bbg-card__innerwrapper\">\n    <div class=\"bbg-card__content\">\n      \n      \n      \n              <div class=\"bbg-card__wysiwyg bb-wysiwyg\"><div class=\"noBackground\"\n><\/p>\n<div class=\"quote-content-wrapper\">\n<div class=\"quotebody\">\n<p class=\"large\">\u201cIf I knew then what I know now, I might not have had to fight so hard. But I am who I am because I fought those battles \u2013 and I wouldn\u2019t have it any other way.\u201d<\/p>\n<div class=\"cite\">\n<p>\n          <strong>Juliana Roldan<\/strong><br \/>\n          <span class=\"attribution\"><\/span>\n        <\/p>\n<\/p><\/div><\/div><\/div>\n<\/div>\n<\/div>\n          <\/div>\n\n      <\/div>\n\n  <\/div>\n<div\n    class=\"bbg-spacer\"\n        style=\"height: 40px !important\"\n    >\n<\/div><div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p><strong>Juliana Roldan<\/strong><br \/>\nAssociate Partner, Contracts &amp; Procurement | Banco BTG Pactual, Brazil<\/p>\n\n<\/div>\n<div\n    class=\"bbg-spacer bbg-spacer--md\"\n    >\n<\/div><div id=\"\" class=\"wpb_content_element bbg-single-image align-center\">\n    <figure class=\"bbg-single-image__figure\" style=\"max-width:300px\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"552\" height=\"552\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/professional\/sites\/10\/2-Juliana-Roldan-715-x-715.jpg\" class=\"bbg-single-image__image attachment-medium\" alt=\"Juliana Roldan 715 x 715\" title=\"2-Juliana-Roldan-715-x-715\" srcset=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/professional\/sites\/10\/2-Juliana-Roldan-715-x-715.jpg 552w, https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/professional\/sites\/10\/2-Juliana-Roldan-715-x-715.jpg 715w\" sizes=\"auto, (max-width: 552px) 100vw, 552px\" \/>\n        \n            <\/figure>\n<\/div>\n\n<div\n    class=\"bbg-spacer bbg-spacer--sm\"\n    >\n<\/div>\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black row-padding--top-none row-padding--bottom-none bbg-row--full-bg-bleed\" data-anchor='row-69ff21f7640e9'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <p><div\n    class=\"bbg-column bbg-column--width-2\"\n    style=\"\"\n    >\n    \n<\/div><div\n    class=\"bbg-column bbg-column--width-8\"\n    style=\"\"\n    >\n    <div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p>When Juliana was a teenager, her father had a heart attack. Watching the paramedics save his life ignited a spark \u2013 she decided to become a firefighter and enrolled in a first aid\/EMT course. Right after that, she studied Physical Therapy and, later, she attended graduate school. At a certain point, Juliana\u2019s day seemed to have 25 hours. She was attending the Military Academy to become a firefighter during the day, and teaching anatomy, physiology and basic hospital procedures at a technical health course at night, in Jandira, a small town in the western outskirts of S\u00e3o Paulo.<\/p>\n<p><strong>So, how did she end up in the financial market?<\/strong><\/p>\n<p>While Juliana was teaching at the school in Jandira, her career shifted to the administrative area. At age 25, she decided to quit the Fire Department. Six months later, she realized she needed better tools for the new area, so she enrolled in an MBA program at Funda\u00e7\u00e3o Get\u00falio Vargas, one of the most prestigious business schools in Brazil. It was then that Juliana was \u201cdiscovered\u201d.<\/p>\n<p>In 2009, a former classmate from her MBA program invited her to join the financial arm of \u201cLojas C&amp;A\u201d, a retail clothing store chain, in Brazil. The job involved many operational tasks that required different skills and Juliana thought she wouldn\u2019t be back the next day. But, she never gave up. \u201cAs a first aid responder, I had faced my share of emergency situations on the streets\u2026The difficulties of this job were not going to stop me.\u201d To get the skills to face the challenge, she pursued two technology certifications.<\/p>\n<p>As most people, Juliana didn\u2019t have an understanding of how the financial markets worked; in hindsight, she believes it might have eased her career path.<\/p>\n<p>\u201cIf I knew then what I know now, I might not have fought so hard. But, I am who I am because I fought those battles and learned a lot along the way. Being a \u2018raw recruit\u2019 in this market forced me to learn a lot on my own \u2013 and I wouldn\u2019t have it any other way.\u201d<\/p>\n\n<\/div>\n\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black row-padding--top-none row-padding--bottom-none bbg-row--full-bg-bleed\" data-anchor='row-69ff21f765b50'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <p><div\n    class=\"bbg-column bbg-column--width-2\"\n    style=\"\"\n    >\n    \n<\/div><div\n    class=\"bbg-column bbg-column--width-8\"\n    style=\"\"\n    >\n    <p><div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p><strong>Inspiration and perspiration<\/strong><\/p>\n\n<\/div>\n<div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p>Juliana attributes her success to her willingness to do the work that others consider bureaucratic. \u201cI love the operational side of the business\u201d, she says. She started at BTG in the technology area, which was growing fast in financial institutions, in 2012. As a result, contracts needed to be reviewed to increase governance and compliance. With her experience managing the technology area in financial institutions, this was a perfect fit for Juliana. It was clear that her expertise in negotiating purchases, structuring contracts, and putting together the required infrastructure applied to other departments and operations.<\/p>\n<p>\u201cI am a jack of all trades of sorts\u201d, she says. During the COVID-19 pandemic, Juliana worked with a coworker and the bank\u2019s council to deliver more than 100 projects the bank supported to relieve the impact of the crisis. \u201cMy role was to be out there, working with everyone involved.\u201d When she was promoted, she became the leader of a team of negotiators and took on many back office tasks, which support all the business areas of the bank.<\/p>\n<p>Helping others is particularly important to Juliana, who appreciates all the help she received in her own career. For example, she is very grateful to Cl\u00e1udio Salituro (VP of Information Technology at \u201cCaixa Econ\u00f4mica Federal\u201d). \u201cWe met during the MBA program, and he saw my potential and gave me the opportunity at Ibi Group. I didn\u2019t know the first thing about the financial sector.\u201d Now, she can do the same for others. Many people in her team had no experience in the financial sector, she says, and they have become great professionals.<\/p>\n<p>Another executive that helped Juliana was Darlene Fasolo (BoFA). \u201cShe taught me to trust the strength of women \u2013 a mix of experience, expertise and intelligence.\u201d Darlene taught her two lessons: the first is that knowledge is critical to survive in this market. The second is that you have to stand your ground \u2013 \u201cin a polite way, of course; but if you don\u2019t, people will just take advantage of you\u201d.<\/p>\n<p>According to Juliana, increasing diversity in the financial sector is a two way street. On the one hand, companies need to be open and promote it by hiring women and people from different ethnic, geographic and social backgrounds. On the other hand, people also need to make an effort to adapt to what companies expect.<\/p>\n<p>She shares a personal experience about flexibility: \u201cWhen I used to teach, students would constantly challenge me. You must be confident and assertive, and yet flexible and open to conversation too \u2013 otherwise, things won\u2019t work. I still remember when I was 19 and I had to teach this class about safety in the workplace to a group with 45 men \u2013 all \u2018wise guys\u2019. One of them asked: \u2018Hey, where is the teacher?\u2019 And I said: \u2018Guess what! I am the teacher.\u2019\u201d<\/p>\n\n<\/div>\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black row-padding--top-none row-padding--bottom-none bbg-row--full-bg-bleed\" data-anchor='row-69ff21f767663'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <p><div\n    class=\"bbg-column bbg-column--width-2\"\n    style=\"\"\n    >\n    \n<\/div><div\n    class=\"bbg-column bbg-column--width-8\"\n    style=\"\"\n    >\n    <p><div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p><strong>Competition and collaboration<\/strong><\/p>\n\n<\/div>\n<div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p>Juliana is very active and loves sports, such as biking, wakeboarding and going to the gym. \u201cIf there is competition, I am there,\u201d she says. At the same time, she praises collaboration. \u201cPeople need to feel they are part of the project,\u201d she says. \u201cI always seek help and delegate responsibilities. If different people are engaged in a project, it is much more likely to be successful. And everyone involved will share the success.\u201d<\/p>\n<p>\u201cOnce, I was in S\u00e3o Paulo downtown area \u2013 think Times Square in NY, back in the 80\u2019s. I was a first aid responder back then, and I was trying to help a person who was having convulsions. There was this young man distracting me. I kept asking him to back off, and he would come back.\u201d Juliana realized she needed to do something, or he wouldn\u2019t let her help the victim. So, she asked him to guard the sidewalk, and not to allow anyone near the victim. \u201cHe felt like Superman, totally in charge.\u201d Juliana understood that the best way to neutralize someone who disrupts a team\u2019s effort is to include this person in the project.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black row-padding--top-none row-padding--bottom-none bbg-row--full-bg-bleed\" data-anchor='row-69ff21f769110'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <p><div\n    class=\"bbg-column bbg-column--width-2\"\n    style=\"\"\n    >\n    \n<\/div><div\n    class=\"bbg-column bbg-column--width-8\"\n    style=\"\"\n    >\n    <p><div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p><strong>Focus on work<\/strong><\/p>\n\n<\/div>\n<div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p>Being clear and having some hierarchy at work are important for Juliana. She wishes someone had given her this one piece of advice at the beginning of her career: listen more than you speak. \u201cI just started to behave this way after I joined the Military Academy. If you opened your mouth when you were not supposed to\u2026 That is why I say: everyone should have a military experience.\u201d<\/p>\n<p>Work occupies most of Juliana\u2019s time. \u201cI read the newspaper a lot. I wake up with the news, listen to [the news on] the radio, read more news. I watch the news on TV at night, or in the tablet, if I am at the office.\u201d She recommends \u2018Sonho Grande\u2019, considered a mantra at the bank, a book about the success story of three billionaires in Brazil \u2013 Jorge Paulo Lemann, Marcel Telles and Beto Sicupira.<\/p>\n<p>Juliana also enjoys the TV series Billions, which portrays the financial world. Besides TV series and the news, she enjoys novellas \u2013 a very Brazilian genre that is a distant and richer cousin of soap operas: \u201cI even watch the reruns\u201d, she says. Juliana is a great fan of The Voice and enjoys gastronomy.<\/p>\n<p>Juliana is not a slave of routine, though. When the bank made acquisitions and started operations in Chile and Colombia, she went all in \u201cFor me, that was a chance to broaden my horizons, and to learn how to implement a new area in a bank in a foreign country. It was like starting all over again.\u201d She is always ready and open to accept new challenges at work.<\/p>\n<p class=\"small\">Disclaimer: The views and opinions expressed in this blog are those of the authors and do not necessarily reflect the official policy or position of Bloomberg.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black row-padding--top-none row-padding--bottom-none bbg-row--full-bg-bleed\" data-anchor='row-69ff21f76acb1'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <div\n    class=\"bbg-column\"\n    style=\"\"\n    >\n    <hr class=\"bbg-separator bbg-separator-1\" style=\"height:1px;\" \/>\n\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black bbg-row--full-bg-bleed\" data-anchor='row-69ff21f76cbeb'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <p><div\n    class=\"bbg-column bbg-column--width-2\"\n    style=\"\"\n    >\n    \n<\/div><div\n    class=\"bbg-column bbg-column--width-8\"\n    style=\"\"\n    >\n    <p><div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p>Bloomberg invited the GETTERS of the financial market in Latin America to share their insightful stories about their careers, their success stories and the challenges they had to face while not only witnessing the development of this fast-paced environment, but actively contributing to its evolution by creating new tools, sharing best practices and inspiring change.<\/p>\n\n<\/div>\n\n<div\n  id=\"cta_6778514323209912953\"\n  class=\"wpb_content_element bbg-cta no-icon\">\n  <style>\n    \n    \n    \n  <\/style>\n  <div\n    class=\"bbg-cta-link link-holder\"\n    data-links-type=\"cta-links\">\n    <p class=\"bbg-cta-p left\">\n      <a\n        class=\"bbg-cta-link link\"\n        href=\"https:\/\/www.bloomberg.com\/professional\/go-getters\/\"\n        target=\"\"\n        rel=\"\"\n        data-section-name=\"Learn more\"\n        >\n                      Learn more\n                <\/a>\n    <\/p>\n  <\/div>\n<\/div>\n\n<\/div><div\n    class=\"bbg-column bbg-column--width-2\"\n    style=\"\"\n    >\n    \n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black row-padding--top-none row-padding--bottom-none bbg-row--full-bg-bleed\" data-anchor='row-69ff21f76f720'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <div\n    class=\"bbg-column\"\n    style=\"\"\n    >\n    <hr class=\"bbg-separator bbg-separator-1\" style=\"height:1px;\" \/>\n\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black bbg-row--full-bg-bleed\" data-anchor='row-69ff21f771f7b'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <div\n    class=\"bbg-column\"\n    style=\"\"\n    >\n    <div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<h2>Insights<\/h2>\n\n<\/div>\n<div\n    class=\"bbg-spacer bbg-spacer--md\"\n    >\n<\/div><script>\n    window.feed = window.feed || {};\n    window.feed['69ff21f774141'] = 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But I am who I am because I fought those battles \u2013 and I wouldn\u2019t have it any other way.\u201d<\/p>\n","protected":false},"author":1857,"featured_media":55354,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-qa.php","format":"standard","meta":{"_yoast_wpseo_primary_category":"","footnotes":""},"categories":[453],"tags":[],"series":[],"class_list":["post-55345","post","type-post","status-publish","format-standard","hentry","category-markets","type-qa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Juliana Roldan of Banco BTG Pactual: The spirit of fire in the world of finance | Insights | Bloomberg Professional Services<\/title>\n<meta name=\"description\" content=\"\u201cIf I knew then what I know now, I might not have had to fight so hard. 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