{"id":48056,"date":"2020-10-23T17:44:37","date_gmt":"2020-10-23T17:44:37","guid":{"rendered":"https:\/\/www.bloomberg.com\/professional\/insights\/financial-services\/cio-journeys-norlia-mat-yusof\/"},"modified":"2024-03-23T17:52:29","modified_gmt":"2024-03-23T17:52:29","slug":"cio-journeys-norlia-mat-yusof","status":"publish","type":[3766],"link":"https:\/\/www.bloomberg.com\/professional\/insights\/financial-services\/cio-journeys-norlia-mat-yusof\/","title":{"rendered":"CIO Journeys: Norlia Mat Yusof"},"content":{"rendered":"<div  class=\"bbg-row-container\">\n    <style>section[data-anchor=row-6a0b3156a5c3d]::before {\n\t\t\t\tbackground-color: #eeeeee;\n\t\t\t}<\/style>\n    <section class=\"bbg-row bg--custom-color  bg--eeeeee text--black bbg-row--full-bg-bleed\" data-anchor='row-6a0b3156a5c3d'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <p><div\n    class=\"bbg-column bbg-column--width-2\"\n    style=\"\"\n    >\n    \n<\/div><div\n    class=\"bbg-column bbg-column--width-8 bbg-column--valign-bottom\"\n    style=\"\"\n    >\n    <p>    <ul class=\"bbg-categories_list\">\n                    <li>\n                <a href=\"https:\/\/www.bloomberg.com\/professional\/insights\/category\/financial-services\/\" rel=\"category tag\">\n                    Financial Services\n                <\/a>\n            <\/li>\n            <\/ul>\n<div\n    class=\"bbg-spacer\"\n        style=\"height: 24px !important\"\n    >\n<\/div>    <h1 class=\"bbg-metadata bbg-metadata--title\">CIO Journeys: Norlia Mat Yusof<\/h1>\n<\/p>\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black row-padding--top-compact row-padding--bottom-none bbg-row--full-bg-bleed\" data-anchor='row-6a0b3156acbe0'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <p><div\n    class=\"bbg-column bbg-column--width-2\"\n    style=\"\"\n    >\n    \n<\/div><div\n    class=\"bbg-column bbg-column--width-8\"\n    style=\"\"\n    >\n    <p>    <p class=\"bbg-metadata bbg-metadata--date\">October 23, 2020<\/p>\n<div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p><strong>Norlia Mat Yusof<\/strong><br \/>\nCIO, Etiqa Insurance &amp; Takaful<\/p>\n\n<\/div>\n<div\n    class=\"bbg-spacer bbg-spacer--md\"\n    >\n<\/div><div id=\"\" class=\"wpb_content_element bbg-single-image align-left\">\n    <figure class=\"bbg-single-image__figure\" style=\"max-width:300px\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/professional\/sites\/10\/Norlia-Mat-Yusof_350x350.jpg\" class=\"bbg-single-image__image attachment-medium\" alt=\"\" title=\"Norlia-Mat-Yusof_350x350\" \/>\n        \n            <\/figure>\n<\/div>\n\n<div\n    class=\"bbg-spacer\"\n        style=\"height: 40px !important\"\n    >\n<\/div><div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p>Canadian-educated Norlia Mat Yusof has been with Etiqa Insurance &amp; Takaful \u2014 the insurance and takaful* business of the Malaysian banking group Maybank \u2014 for more than 12 years. In that time, she has helped the company win a number of top accolades, and continues to work with passion and determination in the burgeoning Islamic finance sector. Here she speaks to us about what drives her, what challenges she faces, and what her focus is for the future.<\/p>\n\n<\/div>\n<div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p><em>*A cooperative system of loss reimbursement that functions as an Islamic alternative to conventional insurance.<\/em><\/p>\n\n<\/div>\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black row-padding--top-none row-padding--bottom-none bbg-row--full-bg-bleed\" data-anchor='row-6a0b3156b4694'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <p><div\n    class=\"bbg-column bbg-column--width-2\"\n    style=\"\"\n    >\n    \n<\/div><div\n    class=\"bbg-column bbg-column--width-8\"\n    style=\"\"\n    >\n    <div class=\"wpb_content_element bbg-card  quote\" id=\"card_1\" data-card_type=\"no_image\">\n  \n  \n  <div class=\"bbg-card__innerwrapper\">\n    <div class=\"bbg-card__content\">\n      \n      \n      \n              <div class=\"bbg-card__wysiwyg bb-wysiwyg\"><div class=\"noBackground\"\n><\/p>\n<div class=\"quote-content-wrapper\">\n<div class=\"quotebody\">\n<p class=\"large\">\u201cThe Muslim community makes up a large portion in this region\u2019s total population and is a large, untapped and important opportunity for our region.\u201d<\/p>\n<div class=\"cite\">\n<p>\n          <strong>Norlia Mat Yusof<\/strong><br \/>\n          <span class=\"attribution\"><\/span>\n        <\/p>\n<\/p><\/div><\/div><\/div>\n<\/div>\n<\/div>\n          <\/div>\n\n      <\/div>\n\n  <\/div>\n\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black row-padding--top-none row-padding--bottom-none bbg-row--full-bg-bleed\" data-anchor='row-6a0b3156b84d4'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <p><div\n    class=\"bbg-column bbg-column--width-2\"\n    style=\"\"\n    >\n    \n<\/div><div\n    class=\"bbg-column bbg-column--width-8\"\n    style=\"\"\n    >\n    <p><div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p><strong>Tell us about your role at Etiqa and what your key business priorities are<\/strong><\/p>\n\n<\/div>\n<div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p>As the CIO, my main priority is to proactively and clearly set our strategic investment direction to ensure that we continue to generate consistent commendable risk-adjusted return on investment (ROI) over a long period within investment limits, parameters, and guidelines both internal and statutory. By achieving our investment goals, we will boost the overall profits of Etiqa and Maybank Group and create value for our stakeholders. Our success will help position us as the preferred insurance and takaful service provider in the market.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black row-padding--top-none row-padding--bottom-none bbg-row--full-bg-bleed\" data-anchor='row-6a0b3156ba875'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <p><div\n    class=\"bbg-column bbg-column--width-2\"\n    style=\"\"\n    >\n    \n<\/div><div\n    class=\"bbg-column bbg-column--width-8\"\n    style=\"\"\n    >\n    <p><div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p><strong>What are some of the greatest challenges facing CIOs today?<\/strong><\/p>\n\n<\/div>\n<div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p>Even with 20 years of experience in the field of investment management, I have to admit that the rapid pace of change in our financial landscape remains the greatest challenge to me. I believe all the CIOs would agree that factors such as events arising from the global geopolitics have been a \u2018nuisance\u2019 in executing our strategies. They happen very fast and the impact can be detrimental if we do not respond timely and correctly. And, most recently and rather unexpectedly, COVID-19 hit us with its devastating impact on the global economy and financial markets. And we still haven\u2019t seen the full impact from this pandemic.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black row-padding--top-none row-padding--bottom-none bbg-row--full-bg-bleed\" data-anchor='row-6a0b3156bc922'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <p><div\n    class=\"bbg-column bbg-column--width-2\"\n    style=\"\"\n    >\n    \n<\/div><div\n    class=\"bbg-column bbg-column--width-8\"\n    style=\"\"\n    >\n    <p><div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p><strong>How do you form an investment view?<\/strong><\/p>\n\n<\/div>\n<div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p>In my investment team, we have a highly experienced in-house research team dedicated to equities and fixed income. This is the backbone in our decision-making process, as they feed us with in-depth analyses and views to identify and exploit market inefficiencies. These views are shared with the fund managers and the portfolio managers prior to making a decision to trade in any securities.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black row-padding--top-none row-padding--bottom-none bbg-row--full-bg-bleed\" data-anchor='row-6a0b3156be9f2'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <p><div\n    class=\"bbg-column bbg-column--width-2\"\n    style=\"\"\n    >\n    \n<\/div><div\n    class=\"bbg-column bbg-column--width-8\"\n    style=\"\"\n    >\n    <p><div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p><strong>What role will technology play in the future of asset management?<\/strong><\/p>\n\n<\/div>\n<div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p>Without any doubt, technology will play a more important role in asset management moving forward. Maybank has already embarked on \u201cfuture ready\u201d initiatives to equip its staff with the necessary digital knowledge and awareness of new technologies that will shape the future of banking, finance and investment. Etiqa has also embraced digitalisation and robotic process automation aimed at elevating the level of efficiency of our work. We have also ridden on Bloomberg\u2019s vast technology capability as part our responses to the fast-changing investment landscape, allowing us to stay ahead.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black row-padding--top-none row-padding--bottom-none bbg-row--full-bg-bleed\" data-anchor='row-6a0b3156c0dd5'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <p><div\n    class=\"bbg-column bbg-column--width-2\"\n    style=\"\"\n    >\n    \n<\/div><div\n    class=\"bbg-column bbg-column--width-8\"\n    style=\"\"\n    >\n    <p><div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p><strong>Your favorite investment book? Investment principles you live by?<\/strong><\/p>\n\n<\/div>\n<div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p>I do not have one particular investment book that I can consider my favourite, but the most recent book that I read was Good to Great by Jim Collins. His findings are simply eye-opening and I would say that I agree with most of them.<\/p>\n<p>As for investment principles, it has to be perseverance. I believe I have to be persistent and at the same time determined and steadfast to achieve all the goals that I have set for myself and my team. Thankfully, this is who I am and I seamlessly integrate this into my daily routine.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black row-padding--top-none bbg-row--full-bg-bleed\" data-anchor='row-6a0b3156c3210'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <p><div\n    class=\"bbg-column bbg-column--width-2\"\n    style=\"\"\n    >\n    \n<\/div><div\n    class=\"bbg-column bbg-column--width-8\"\n    style=\"\"\n    >\n    <p><div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p><strong>What makes asset allocation unique in your region?<\/strong><\/p>\n\n<\/div>\n<div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p>The Muslim community makes up a large portion in this region\u2019s total population and is a large, untapped and important opportunity for our region. This community seeks investments that are Shariah-compliant and demand for these products has been steadily growing amid support from governing bodies like central banks.<\/p>\n<p>We see this as an opportunity for us to innovate and sell takaful products that are Shariah-compliant to accommodate the growing sophistication of this market. We do however find it a challenge to find suitable and sufficient securities to match the future liabilities of these products, compared to conventional securities. But we expect this to become easier as the Islamic securities market continues to mature.<\/p>\n\n<\/div>\n\n<div\n  id=\"cta_3599016053620738758\"\n  class=\"wpb_content_element bbg-cta no-icon\">\n  <style>\n    \n    \n    \n  <\/style>\n  <div\n    class=\"bbg-cta-link link-holder\"\n    data-links-type=\"cta-links\">\n    <p class=\"bbg-cta-p left\">\n      <a\n        class=\"bbg-cta-link link\"\n        href=\"https:\/\/www.bloomberg.com\/professional\/cio-journeys\/\"\n        target=\"\"\n        rel=\"\"\n        data-section-name=\"See all CIO journeys\"\n        >\n                      See all CIO journeys\n                <\/a>\n    <\/p>\n  <\/div>\n<\/div>\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black row-padding--top-none row-padding--bottom-none bbg-h-hide-mobile bbg-h-hide-tablet bbg-h-hide-desktop bbg-row--full-bg-bleed\" data-anchor='row-6a0b3156c6119'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <div\n    class=\"bbg-column\"\n    style=\"\"\n    >\n    <hr class=\"bbg-separator bbg-separator-1\" style=\"height:1px;\" \/>\n\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black bbg-h-hide-mobile bbg-h-hide-tablet bbg-h-hide-desktop bbg-row--full-bg-bleed\" data-anchor='row-6a0b3156c802b'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <p><div\n    class=\"bbg-column bbg-column--width-2\"\n    style=\"\"\n    >\n    \n<\/div><div\n    class=\"bbg-column bbg-column--width-8\"\n    style=\"\"\n    >\n    <div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<h3>Additional Resource<\/h3>\n\n<\/div>\n<div\n    class=\"bbg-spacer bbg-spacer--md\"\n    >\n<\/div><div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p><strong>AIA and Bloomberg<\/strong><\/p>\n\n<\/div>\n<div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p>In 2017, AIA adopted Bloomberg\u2019s full suite of buy-side investment solutions, encompassing risk analytics, compliance, research, data and multi-asset trading under one inter-operable workflow.<\/p>\n\n<\/div>\n\n<div\n  id=\"cta_4021946096267253083\"\n  class=\"wpb_content_element bbg-cta no-icon\">\n  <style>\n    \n    \n    \n  <\/style>\n  <div\n    class=\"bbg-cta-link link-holder\"\n    data-links-type=\"cta-links\">\n    <p class=\"bbg-cta-p left\">\n      <a\n        class=\"bbg-cta-link link\"\n        href=\"https:\/\/www.bloomberg.com\/company\/announcements\/aia-adopts-suite-investment-solutions-bloomberg\/?utm_medium=mktg_site&amp;utm_campaign=Sales&amp;utm_source=Website&amp;utm_content=APACCIOLeaders&amp;mpam=23401&amp;bbgsum=DG-WS-PROF-CIOLeaders\"\n        target=\"\"\n        rel=\"\"\n        data-section-name=\"Find out more\"\n        >\n                      Find out more\n                <\/a>\n    <\/p>\n  <\/div>\n<\/div>\n<div\n    class=\"bbg-spacer bbg-spacer--lg\"\n    >\n<\/div><div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p><strong>The Journey to Tomorrow\u2019s Buy-Side Operating Model<\/strong><\/p>\n\n<\/div>\n<div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p>Today\u2019s buy-side leaders know they need a clear, compelling vision to stay competitive. Attracting new assets, providing transparency and value, meeting growing regulatory demands, empowering people with efficient processes and tools, managing costs and maximizing performance are all essential.<\/p>\n\n<\/div>\n\n<div\n  id=\"cta_4955477268878225585\"\n  class=\"wpb_content_element bbg-cta no-icon\">\n  <style>\n    \n    \n    \n  <\/style>\n  <div\n    class=\"bbg-cta-link link-holder\"\n    data-links-type=\"cta-links\">\n    <p class=\"bbg-cta-p left\">\n      <a\n        class=\"bbg-cta-link link\"\n        href=\"https:\/\/www.bloomberg.com\/company\/announcements\/journey-tomorrows-buy-side-operating-model\/?utm_medium=mktg_site&amp;utm_campaign=Sales&amp;utm_source=Website&amp;utm_content=APACCIOLeaders&amp;mpam=23401&amp;bbgsum=DG-WS-PROF-CIOLeaders\"\n        target=\"\"\n        rel=\"\"\n        data-section-name=\"Find out more\"\n        >\n                      Find out more\n                <\/a>\n    <\/p>\n  <\/div>\n<\/div>\n<div\n    class=\"bbg-spacer bbg-spacer--lg\"\n    >\n<\/div><div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p><strong>Solutions for the Buy Side<\/strong><\/p>\n\n<\/div>\n<div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p>Powered by an unparalleled combination of automation, innovation, access and service, Bloomberg\u2019s comprehensive and integrated enterprise solutions help buy-side firms generate alpha, develop and service clients, remain compliant and grow profits in the face of change.<\/p>\n\n<\/div>\n\n<div\n  id=\"cta_2438210308731496078\"\n  class=\"wpb_content_element bbg-cta no-icon\">\n  <style>\n    \n    \n    \n  <\/style>\n  <div\n    class=\"bbg-cta-link link-holder\"\n    data-links-type=\"cta-links\">\n    <p class=\"bbg-cta-p left\">\n      <a\n        class=\"bbg-cta-link link\"\n        href=\"https:\/\/www.bloomberg.com\/professional\/expertise\/buy-side\/?utm_medium=mktg_site&amp;utm_campaign=Sales&amp;utm_source=Website&amp;utm_content=APACCIOLeaders&amp;mpam=23401&amp;bbgsum=DG-WS-PROF-CIOLeaders\"\n        target=\"\"\n        rel=\"\"\n        data-section-name=\"Find out more\"\n        >\n                      Find out more\n                <\/a>\n    <\/p>\n  <\/div>\n<\/div>\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <style>section[data-anchor=row-6a0b3156cb7f6]::before {\n\t\t\t\tbackground-color: #eeeeee;\n\t\t\t}<\/style>\n    <section class=\"bbg-row bg--custom-color  bg--eeeeee text--black bbg-row--full-bg-bleed\" data-anchor='row-6a0b3156cb7f6'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <div\n    class=\"bbg-column\"\n    style=\"\"\n    >\n    <div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<h2>Recommended for you<\/h2>\n\n<\/div>\n<div\n    class=\"bbg-spacer\"\n        style=\"height: 24px !important\"\n    >\n<\/div><script>\n    window.feed = window.feed || {};\n    window.feed['6a0b3156cdfe5'] = 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           <h3 class=\"bbg-card__title\">Request a Demo<\/h3>\n      \n              <div class=\"bbg-card__wysiwyg bb-wysiwyg\"><p>Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. Now, let us do that for you.<\/p>\n<\/div>\n          <\/div>\n\n          \n<div\n  id=\"cta_4247631517070602313\"\n  class=\"wpb_content_element bbg-cta icon icon-arrow\">\n  <style>\n    \n    \n    \n  <\/style>\n  <div\n    class=\"bbg-cta-link link-holder\"\n    data-links-type=\"cta-links\">\n    <p class=\"bbg-cta-p right\">\n      <a\n        class=\"bbg-cta-link link interstitial_cta\"\n        href=\"https:\/\/www.bloomberg.com\/professional\/request-demo\/\"\n        target=\"\"\n        rel=\"\"\n        data-section-name=\"\"\n                role=\"button\"\n        aria-label=\"Learn more\"\n        >\n                <\/a>\n    <\/p>\n  <\/div>\n<\/div>\n\n      <\/div>\n\n  <\/div>\n\n<\/div>\n\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Norlia Mat Yusof CIO, Etiqa Insurance &amp; Takaful Canadian-educated Norlia Mat Yusof has been with Etiqa Insurance &amp; Takaful \u2014 the insurance and takaful* business of the Malaysian banking group Maybank \u2014 for more than 12 years. In that time, she has helped the company win a number of top accolades, and continues to work&hellip;<\/p>\n","protected":false},"author":1857,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-qa.php","format":"standard","meta":{"_yoast_wpseo_primary_category":"457","footnotes":""},"categories":[457],"tags":[],"series":[],"class_list":["post-48056","post","type-post","status-publish","format-standard","hentry","category-financial-services","type-qa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CIO Journeys: Norlia Mat Yusof | Insights | Bloomberg Professional Services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bloomberg.com\/professional\/insights\/financial-services\/cio-journeys-norlia-mat-yusof\/\" \/>\n<meta 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