{"id":46952,"date":"2024-03-17T21:41:45","date_gmt":"2024-03-18T01:41:45","guid":{"rendered":"https:\/\/www.bloomberg.com\/professional\/insights\/financial-services\/private-inspiration-qa-with-serene-tan-of-sun-venture\/"},"modified":"2024-07-23T04:21:32","modified_gmt":"2024-07-23T08:21:32","slug":"private-inspiration-qa-with-serene-tan-of-sun-venture","status":"publish","type":[3766],"link":"https:\/\/www.bloomberg.com\/professional\/insights\/financial-services\/private-inspiration-qa-with-serene-tan-of-sun-venture\/","title":{"rendered":"Private Inspiration: Q&amp;A with Serene Tan of Sun Venture"},"content":{"rendered":"<div  class=\"bbg-row-container\">\n    <style>section[data-anchor=row-6a0c584e92e7a]::before {\n\t\t\t\tbackground-color: #eeeeee;\n\t\t\t}<\/style>\n    <section class=\"bbg-row bg--custom-color  bg--eeeeee text--black bbg-row--full-bg-bleed\" data-anchor='row-6a0c584e92e7a'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <p><div\n    class=\"bbg-column bbg-column--width-2\"\n    style=\"\"\n    >\n    \n<\/div><div\n    class=\"bbg-column bbg-column--width-8 bbg-column--valign-bottom\"\n    style=\"\"\n    >\n    <p>    <ul class=\"bbg-categories_list\">\n                    <li>\n                <a href=\"https:\/\/www.bloomberg.com\/professional\/insights\/category\/financial-services\/\" rel=\"category tag\">\n                    Financial Services\n                <\/a>\n            <\/li>\n                    <li>\n                <a href=\"https:\/\/www.bloomberg.com\/professional\/insights\/category\/markets\/\" rel=\"category tag\">\n                    Markets\n                <\/a>\n            <\/li>\n            <\/ul>\n<div\n    class=\"bbg-spacer\"\n        style=\"height: 24px !important\"\n    >\n<\/div>    <h1 class=\"bbg-metadata bbg-metadata--title\">Private Inspiration: Q&amp;A with Serene Tan of Sun Venture<\/h1>\n<\/p>\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black row-padding--top-compact row-padding--bottom-none bbg-row--full-bg-bleed\" data-anchor='row-6a0c584e98648'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <p><div\n    class=\"bbg-column bbg-column--width-2\"\n    style=\"\"\n    >\n    \n<\/div><div\n    class=\"bbg-column bbg-column--width-8\"\n    style=\"\"\n    >\n    <p><div\n    class=\"bbg-spacer\"\n        style=\"height: 40px !important\"\n    >\n<\/div><div\n\tclass=\"bb-wysiwyg byline\"\n\t\t>\n\t<p><strong>Private Inspiration<\/strong><\/p>\n\n<\/div>\n    <p class=\"bbg-metadata bbg-metadata--date\">March 17, 2024<\/p>\n<\/p>\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black row-padding--top-none bbg-row--full-bg-bleed\" data-anchor='row-6a0c584e9a9d0'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <p><div\n    class=\"bbg-column bbg-column--width-2\"\n    style=\"\"\n    >\n    \n<\/div><div\n    class=\"bbg-column bbg-column--width-8\"\n    style=\"\"\n    >\n    <p><div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p>Our <a href=\"https:\/\/www.bloomberg.com\/professional\/insights\/financial-services\/celebrating-women-in-private-wealth\/\">Private Inspiration<\/a> series recognizes and celebrates the triumphs of women in the world of wealth management.<\/p>\n<p>In this edition, we speak to Serene Tan, Head of Investment at Sun Venture.<\/p>\n\n<\/div>\n<div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p class=\"side-title h3-regular-8-demi large\" style=\"text-align: left; font-size: 35px;\">\u201cYou have to find your place in the corporate world, and combine that with your talents and your drive to effectively make a difference. Do not measure yourself against another person\u2019s yardstick. Instead, chart your own path where you can play to your strengths.\u201d<\/p>\n\n<\/div>\n<div id=\"\" class=\"wpb_content_element bbg-single-image align-left\">\n    <figure class=\"bbg-single-image__figure\" style=\"max-width:300px\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"245\" src=\"https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&amp;type=webp&amp;url=https:\/\/assets.bbhub.io\/professional\/sites\/10\/Serene-Tan_200x245_WhiteBG.png\" class=\"bbg-single-image__image attachment-medium\" alt=\"\" title=\"Serene-Tan_200x245_WhiteBG\" \/>\n        \n            <\/figure>\n<\/div>\n\n<div\n    class=\"bbg-spacer bbg-spacer--md\"\n    >\n<\/div><div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<h2>Career<\/h2>\n\n<\/div>\n<div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p><strong>Current role<\/strong><\/p>\n<p>As Head of Investment at Sun Venture working on the strategic asset allocation of Sun Venture\u2019s investment program, I oversee our global investments across different asset classes, such as public equities, fixed income, private markets funds, real estate, private equity and alternatives.<\/p>\n<p>While it is not realistic for an investment firm to be excellent across all asset classes, the anchor to our investment program is a methodical and structured strategic asset allocation process driven by a deep understanding of market dynamics for all our asset classes. To ensure that we have the best-of-breed managers in our investment program for access to certain asset classes, both in the public as well as in the private markets space, we have a rigorous evaluation process in which I lead the Investment Strategy team in the selection of external managers.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Career highlights<\/strong><\/p>\n<p>There have been many moments\u2014at times against all odds\u2014when the achievements of the team have left a huge imprint on me. When I was at Mercer, it was extremely gratifying to play an instrumental role in starting the Outsourced Chief Investment Officer (OCIO) business in Singapore, navigating a competitive and nascent OCIO landscape in Asia.<\/p>\n<p>In my current role at Sun Venture, it is very fulfilling to be able to chart the investment strategy of the firm, see to the implementation of our strategic asset allocation (SAA) and the new investment program, as well as build the team.<\/p>\n<p>However, we should not equate success only with the attainment of career goals. At a time when the charity sector took a hard hit with fundraising efforts coming to a halt during COVID-19, I spearheaded Sun Venture\u2019s philanthropic efforts as Singapore embarked on its post-COVID journey. During such difficult times, societal needs persist, and are arguably even magnified.<\/p>\n<p>It was clear to Sun Venture that the giving should not stop, and we wanted to continue to make a positive difference in the lives we have touched. With the full support of management and engaged employees who are passionate about causes related to needy children and those with special needs, we are now committed to supporting the Autism Resource Center and SHINE Children &amp; Youth Services for two years.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Career lowlight<\/strong><\/p>\n<p>The COVID-19 pandemic brought out the best and worst in people, not only in the workplace but also in broader society.<\/p>\n<p>Looking back on my time in my previous company, there are things that I, as part of the senior management team, should have done better when the pandemic hit. We should have over-communicated and shown our colleagues that we cared more. We should not have over-emphasized the usual management targets of workflow, deliverables, revenue and sales targets, but instead acknowledged more fully the health and family challenges everyone was going through.<\/p>\n<p>Video meeting technology is also a double-edged sword. It gets things done but removes the all-important human interaction, diluting team camaraderie.<\/p>\n\n<\/div>\n<div\n    class=\"bbg-spacer bbg-spacer--md\"\n    >\n<\/div><div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<h2>Personal<\/h2>\n\n<\/div>\n<div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p><strong>Out of office<\/strong><\/p>\n<p>My hobbies span two different ends of the entertainment spectrum: watching \u201cUniversity Challenge\u201d with my elder son and enjoying anime with my younger son.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Book recommendations<\/strong><\/p>\n<p><em>It\u2019s Not Me<\/em> by Ong Ai Boon is a lifechanging book that I encourage everyone to read.<\/p>\n<p>It chronicles the story of how God guided Ong throughout her life, both professionally as a director at The Association of Banks in Singapore and personally in her family life.<\/p>\n<p>Another book I really like is Unstoppable by Nick Vujicic, who was born without arms and legs but is a giant of a man at heart. I get very inspired by his incredible power of faith.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Personal philosophy<\/strong><\/p>\n<p>\u201cCome what may, seize the day.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Career advice<\/strong><\/p>\n<p>You need to know why you chose to be in this industry. In a cutthroat work environment, the pressure can be relentless, and the daily grind can get to you. You have to find your place in the corporate world and combine that with your talents and drive to effectively make a difference.<\/p>\n<p>Do not measure yourself against another person\u2019s yardstick. Instead, chart your own path where you can play to your strengths.<\/p>\n\n<\/div>\n<div\n    class=\"bbg-spacer bbg-spacer--md\"\n    >\n<\/div><div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<h2>Outlook<\/h2>\n\n<\/div>\n<div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p><strong>Trends this year<\/strong><\/p>\n<p>The fact that fixed income \u2014 both public and private \u2014 is giving us good recurring income for the first time in decades has many investment ramifications. We are now reexaming our SAA, and assumed returns for public fixed income capital markets are now only a touch lower than equity returns \u2014 this is more prevalent when we consider the overvaluation in U.S. equities. Currently, U.S. equity risk premiums are at decade lows.<\/p>\n<p>Whether you are a pension fund, an endowment with a 5% spending rate, or even a government agency who just needs to meet your cost of capital, you will need to rethink the value-add of having too much equity exposure \u2014 simply because there is no need to. We are seeing the same for individual investors and family offices who are performing SAA.<\/p>\n<p>However, as long as the equity markets are strong, there could be resistance to change.<\/p>\n<p>Regarding the key investment trends to watch out for, instead of citing the usual suspects, I prefer to consider the perspective that a crowded trade will always have ramifications, be it the Magnificent 7, Japan revival, private credit, or secondaries funds.<\/p>\n<p>We saw this in the Environmental, Social and Governance (ESG) sector three years ago and have witnessed the deflating of this bubble along with its declining allure. It will be interesting to see how far some of the investment themes I have identified will take us.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>The role of technology <\/strong><\/p>\n<p>Sun Venture embraces the following principles when it comes to technology:<\/p>\n<ol>\n<li><strong>Technology thrives with capital.<\/strong> This principle applies even in venture capital, private equity, public markets, family offices or asset management firms.<\/li>\n<li>When it comes to investments, <strong>information is power<\/strong>.<\/li>\n<li><strong>Start early.<\/strong><\/li>\n<\/ol>\n<p>We have a well-resourced Technology and Data Solutions Team, with whom the Investment teams collaborate closely to bring together technological infrastructure and tooling driven by strategic direction and business needs. Our company has invested in technology from the outset to create valuable data-driven success with the following tools:<\/p>\n<ul>\n<li>We know the state of our investment program and its asset classes allocations at the click of a mouse.<\/li>\n<li>We have built a monitoring dashboard for all our private markets investments that captures our allocations across market segments, geography and vintages in a single dashboard. We can view the latest figures for Internal Rate of Return (IRR), total value to paid-in capital (TVPI) figures of the private funds in a single screen, as well as track the evolution of the TVPI marks over time for any private markets\u2019 funds.<\/li>\n<li>In addition, our cashflow funding model for the private markets helps us with our cash management operations by leveraging automatic cash-needs alerts to the relevant team members.<\/li>\n<\/ul>\n<p>Automation is the name of the game in this industry. We are automating our operations process and internal reporting process more broadly by building a data lake, a metadata repository, and leveraging fit-for-purpose downstream data products.<\/p>\n<p>There are already plenty of applications of artificial intelligence (AI) for investment firms, not only in investment-related functions, but also in HR, finance, operations and compliance. Not many firms in our industry see the benefits of technology the way we see it. However, to stay ahead in the game, it is crucial for firms to embrace AI.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Family offices and impact investing<\/strong><\/p>\n<p>Impact investing in Asia is often associated with high risks and high rewards. In most cases, it can be high-risk with low financial rewards. After all, impact investing has a social dimension that goes beyond just financial returns. For asset owners that embrace ESG investing, there needs to be buy-in from all levels of the organization, including the Board, the Chief Executive Officer, the senior management and the investment team.<\/p>\n<p>The definition of what success in the investment program looks like will need to be redefined and agreed upon within the organization before\u2014and not after\u2014ESG-related investments are implemented. Taking the first step of choosing which fund(s) to invest in is easy but ESG investing goes beyond this relatively easy step to develop into a multi-faceted endeavor.<\/p>\n<p>My observation is that most family offices in Asia have not reached the next stage of this journey, and that it will take some time before the concept and implementation of ESG investing resonates with them.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>International Women\u2019s Day <\/strong><\/p>\n<p><strong>Advocating for diversity and inclusion \u2026 and for yourself<\/strong><\/p>\n<p>We recognize that diversity and inclusion is an important initiative that goes beyond gender diversity, extending to diversity in culture, experiences and perspectives. People from varied backgrounds can bring different perspectives to the organization and in turn bring about effective change and solutions to the issues at hand.<\/p>\n<p>I have not personally encountered any gender-related challenges at work, and have instead been blessed with positive experiences in my workplaces at ING, Mercer and Sun Venture, where meritocracy is valued and performance determines how far one can go.<\/p>\n<p>Even though I embrace diversity across all races and genders, I am mindful that we do not promote gender diversity in management and leadership roles just for the sake of fulfilling a diversity quota, especially if these staff do not possess the requisite skills to begin with.<\/p>\n<p>I prefer to mentor the younger generation of female leaders by getting them to question if they have done enough to network and build their own brand &#8211; both internally and externally. Women possess many qualities that make them good leaders, being naturally hardworking, focused and self-driven; possessing high emotional intelligence; displaying unrelenting tenacity and very importantly, having an empathetic and nurturing nature.<\/p>\n<p>Women should know their strengths and proudly display these qualities more clearly to key stakeholders. Remember, we are our best advocates.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Advancing investment literacy for women<\/strong><\/p>\n<p>According to Mercer, 76% of women\u2014compared to just 42% of men\u2014will be the main caregiver for an elderly relative. This same research shows that one in five women takes time off work to deal with menopausal symptoms, while younger women are also more likely to take career breaks for childcare, thereby disrupting their ability to earn and save for retirement.<\/p>\n<p>All these factors, coupled with the longer life expectancy of women as compared to men, means that there is an urgent need to ensure good financial and investment literacy among women.<\/p>\n<p>However, simply having an awareness and sense of urgency are not enough to galvanize action. Financial institutions such as private banks and fund management companies are in a unique position to equip their female employees with enough financial knowledge and empower them to actively plan for their financial and retirement needs.<\/p>\n<p>&nbsp;<\/p>\n<p><em>The information and opinions expressed herein reflect the opinion and views of the interviewee at the time of writing; they are not necessarily representative of the views of Sun Venture.<\/em><\/p>\n<p>Interested in how Bloomberg can help with your private banking needs? <a href=\"https:\/\/www.bloomberg.com\/professional\/solutions\/asset-owners\/family-offices\/\">Find out more.<\/a><\/p>\n\n<\/div>\n\n<\/div><div\n    class=\"bbg-column bbg-column--width-2\"\n    style=\"\"\n    >\n    \n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <style>section[data-anchor=row-6a0c584ea26dd]::before {\n\t\t\t\tbackground-color: #eeeeee;\n\t\t\t}<\/style>\n    <section 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