{"id":118264,"date":"2025-04-01T05:25:03","date_gmt":"2025-04-01T09:25:03","guid":{"rendered":"https:\/\/www.bloomberg.com\/professional\/insights\/press-announcement\/affin-group-selects-bloomberg-toms-and-mars-for-group-treasury-to-streamline-operations-and-expand-capabilities-firm-wide\/"},"modified":"2025-07-16T14:51:45","modified_gmt":"2025-07-16T18:51:45","slug":"affin-group-selects-bloomberg-toms-and-mars-for-group-treasury-to-streamline-operations-and-expand-capabilities-firm-wide","status":"publish","type":[3815],"link":"https:\/\/www.bloomberg.com\/professional\/insights\/press-announcement\/affin-group-selects-bloomberg-toms-and-mars-for-group-treasury-to-streamline-operations-and-expand-capabilities-firm-wide\/","title":{"rendered":"AFFIN Group Selects Bloomberg TOMS and MARS for Group Treasury to Streamline Operations and Expand Capabilities Firm-wide"},"content":{"rendered":"
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PRESS ANNOUNCEMENT<\/span><\/strong><\/p>\n\n<\/div>\n\n<\/div>

AFFIN Group Selects Bloomberg TOMS and MARS for Group Treasury to Streamline Operations and Expand Capabilities Firm-wide<\/h1>\n<\/p>\n\n<\/div>\n \n<\/div>\n\n\n <\/div>\n <\/section>\n<\/div>\n\n
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April 1, 2025<\/p>\n<\/p>\n\n<\/div>\n

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From left: Executive Director of Group Treasury, Affin Bank Berhad, Mr. Hanif Ghulam; President & Group Chief Executive Officer of Affin Bank Berhad, Datuk Wan Razly Abdullah; and Head Treasury Business of Group Treasury, Affin Bank Berhad, Ms. Pamela Vanetha Sivam (right).<\/p>\n\n <\/figcaption>\n <\/figure>\n<\/div>\n\n\n\t

Malaysia \u2013 Bloomberg announced today that AFFIN Group has selected Bloomberg\u2019s Sell-Side Order and Risk Management suite of solutions to optimize workflows, boost strategic decision-making and strengthen their regulatory reporting framework.<\/p>\n

The integration of Bloomberg TOMS, a leading sell-side order management system, enables AFFIN Group to realize operational efficiencies that allow the firm to conduct real-time monitoring on positions, profit and loss (P&L) and risks on client portfolios. Bloomberg MARS, a leading risk management system, supports AFFIN Group to enhance limit monitoring processes and introduce pre-trade limit checks, while staying on top of evolving regulatory requirements including Islamic structured products. Together, TOMS and MARS will provide the firm with a comprehensive view of their treasury workflow.<\/p>\n

\u201cMalaysia\u2019s financial services market is evolving rapidly as the industry transitions from manual to electronic trading,\u201d said Datuk Wan Razly Abdullah, President & Group Chief Executive Officer of Affin Bank Berhad<\/strong>. \u201cAt AFFIN Group, digital transformation is not just an enabler; it is the backbone of our journey to becoming a modern and progressive bank. Bloomberg\u2019s TOMS and MARS solutions help us optimize trade workflows and strategy across our business while reducing operational risk, together delivering a stronger bottom line for our customers and stakeholders.\u201d<\/p>\n

\u201cWe are delighted to support AFFIN Group and be their technology solution provider of choice,\u201d said James Bell, Head of Sell-Side Technology APAC Sales, Bloomberg.<\/strong> \u201cThe interoperability of our sell-side solutions helps ensure seamless integration for greater firm-wide scalability, transparency and profitability. We are committed to supporting the sell-side in their digital transformation journey and to retain their competitive edge for the long term.\u201d<\/p>\n

Bloomberg\u2019s Sell-Side Solutions provide firms the ability to efficiently manage inventory, risk, P&L, compliance, and straight-through processing across various asset classes. The suite of solutions also includes market connectivity and trading tools to support a firm\u2019s electronic trading workflows and help firms synchronize their front office risk and trading with middle-office, operations, and enterprise applications in real-time.<\/p>\n

Bloomberg\u2019s Sell-Side Solutions are consistently recognized through industry awards, including being named Best Sell-side OMS and the Best Sell-Side Front-Office Platform by WatersTechnology. Learn more about Bloomberg\u2019s Sell-Side Solutions<\/a>.<\/p>\n

For more information, please contact:
\nKu Hazran bin Ku Abd.Rahman
\n<\/strong>Head, Corporate Communications & Media
\nContact Number: +60102260898
\nE-mail: kuhazran@affingroup.com<\/p>\n\n<\/div>\n\n<\/div>\n\n\n <\/div>\n <\/section>\n<\/div>\n\n

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