Fashwire Launches Fashion Designer Discovery App and Announces Google Partnership

  Fashwire Launches Fashion Designer Discovery App and Announces Google
  Partnership

Business Wire

SEATTLE -- June 14, 2018

Fashwire, Inc. (“Fashwire”) is pleased to announce the launch of its Fashion
Discovery App and a partnership with Google to help optimize user acquisition
channels.

Fashwire provides a social platform for designers around the globe to come
together in a mobile and web marketplace to present their current and future
design concepts to the fashion consumer. Fashwire’s mobile experience gamifies
the feedback loop directly to designers. The deliverable to the industry is
hard metrics of data-driven consumer preferences virtually in real time.

“We are excited for this partnership with Google,” said Founder, Kimberly
Carney. “As a data company, we are obsessed with analyzing, measuring and
tuning what we are doing. Google is providing us with such a fantastic
opportunity to optimize our attribution efforts and more effectively target
our advertising campaigns during these critical first weeks and months in the
Play and Apple Stores. I couldn’t ask for better support!”

The Fashwire platform also offers the following features:

  * Retail Therapy: Intuitively search and discover designer collections and
    brands in one location with new designers and arrivals added weekly.
  * Style Inspiration: The Pinterest-style layout offers inspiration for new
    outfits, styles, and brands.
  * Personalization: A personalized shopping experience with its swipe
    functionality enabling you to influence fashion while saving time and
    money.
  * Innovative Social Experience: Discuss new products and offer style tips to
    other users. Interact, grow and share with friends like never before.
  * Data Harnessing: Fashwire delivers real-time consumer opinion data with
    actionable insights.
  * Rewards: Get rewarded each week by the Fashwire community ‘likes’ for
    sharing your personal style inspirations.

Available now on the Apple Store and Google Play, the Fashwire app
successfully debuted on iOS in May, reaching #6 for Top Paid Apps in the
Shopping Category. Fashwire will now initiate a defined user acquisition
strategy and ultimately intends to derive revenues from the Fashwire app and
web platform via subscription, direct purchases, affiliate fees, and
advertising.

About Fashwire, Inc.

Fashwire is a discovery and shopping marketplace democratizing the fashion
industry by offering all fashion-conscious consumers, no matter their
demographics or geographics, a direct link to designers and fashion worldwide.
Fashwire helps fashion designers with costly ordering decisions and improves
on their full-price sell-through by providing instant, targeted user feedback
on the popularity of new ranges, and even potential future products. Based in
Seattle, Washington, Fashwire aims to offer a personalized mobile shopping
experience, connecting people with the products and brands they love.

For more information on Fashwire, please visit Fashwire.com.

View source version on businesswire.com:
https://www.businesswire.com/news/home/20180614005616/en/

Contact:

Fashwire, Inc.
Kimberly Carney, Founder and CEO
206-707-5775
Kimberly@fashwire.com
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