YuMe Introduces New People-Based Video Marketing Solution to Help Brands Reach Individual Consumers Across Screens and Devices

  YuMe Introduces New People-Based Video Marketing Solution to Help Brands
  Reach Individual Consumers Across Screens and Devices

    YuMe’s New Solution Delivers Hyper-Targeted Audience Segmentation and
                           Cross-Device Attribution

Business Wire

REDWOOD CITY, Calif. -- November 1, 2017

YuMe, Inc. (NYSE: YUME), a proven partner for video advertising leadership and
innovation, today launched its People-Based Marketing Suite to enable
cross-screen audience targeting, sequential messaging, and attribution for
U.S. audiences. YuMe’s brand and agency clients can now create custom,
screen-agnostic audiences intended to target consumers using device
identifiers across online, mobile, tablet, smart TV and connected TV (CTV)
devices, creating a seamless digital advertising experience at scale.

“We believe the future of our industry hinges, in large part, upon the
adoption of data-centric, people-based marketing strategies that place
consumers first,” said Michael Hudes, Chief Revenue Officer, YuMe. “We are
proud to introduce our new solution to help brands not only target and reach
their consumers, but influence them with relevant messaging that builds upon
interactions and prior messaging exposure. By including first-party,
people-based data within our programmatic media buying technology, we expect
to deliver higher performing branding campaigns for our clients who are
retargeting and increasing engagement.”

The YuMe People-Based Video Marketing Suite offers advertisers the following
benefits for United States audiences:

  * Cross-Device Custom Audience Segment Creation and Targeting
  * Screen Agnostic Sequential Messaging
  * Universal Frequency Capping
  * Cross-screen Attribution and Reporting

Hudes continued, “To help us deliver on our people-based video vision, we’ve
partnered with Drawbridge to leverage their Connected Consumer Graph^® and
ensure we have critical data underpinning our solution that allows us to
connect audiences across PC, mobile, and connected TV.”

The Drawbridge Connected Consumer Graph includes more than 1.3 billion
consumers across more than 3.3 billion devices – representing 75% of the
global active devices used to access the internet. In addition to its scale,
the Drawbridge Connected Consumer Graph is also extremely precise, having been
found by Nielsen to be up to 97.3% precise in connecting consumers across
devices. Drawbridge works with a breadth of agencies, enterprises, and brands
– including Publicis Groupe, Foursquare, Samsung, LiveRamp, Adform, Throtle,
and M&C Saatchi Mobile.

“We believe digital video is the next big market for people-based marketing,
as video migrates from brand-only campaigns, to an essential strategy for
retargeting and direct response,” said Winston Crawford, COO, Drawbridge. “We
are happy to partner with YuMe to bring to market a strong cross-device,
people-based identity management solution to the digital video landscape. With
our Connected Consumer Graph underpinning YuMe’s new product suite,
advertisers can now more easily reach their ideal audiences.”

The YuMe People-Based Marketing Suite is part of YuMe’s broader portfolio of
programmatic and managed-service media buying solutions, and is available now
for audiences in the United States. To learn more about the offering, please
visit http://go.yume.com/l/21392/2017-10-27/588jmq

About YuMe

YuMe is a proven partner for video advertising leadership and innovation. We
provide superior brand solutions with data-driven audience insights that
increase engagement and sales. YuMe’s programmatic, audience-based
technologies and unrelenting service deliver a complete marketing solution to
engage audiences wherever they interact with content that matches their needs
and interests. YuMe is headquartered in Redwood City, California, with
worldwide offices. For more information, visit www.YuMe.com, follow @YuMevideo
on Twitter (www.twitter.com/YuMevideo), or like YuMe on Facebook at
www.facebook.com/YuMevideo.

About Drawbridge

Drawbridge is the leading people-based identity management company that
enables brands and enterprises to create personalized experiences for their
customers. The company uses patented large-scale AI and machine learning
technologies to build democratized data solutions that are driving the
intersect between mar-tech and other categories with applications including
advertising, personalization, content management, product recommendations,
authentication, and risk detection. The company is headquartered in Silicon
Valley, is backed by Sequoia Capital, Kleiner Perkins Caufield Byers, and
Northgate Capital, and has been named to the CNBC Disruptor 50 list, made the
Inc. 5000 list for the past two years, and was listed on the CB Insights AI
100 list of the most promising artificial intelligence companies. For more
information visit www.drawbridge.com.

Forward-Looking Statement

This press release contains forward-looking statements, including those in
management quotations. In some cases, you can identify forward-looking
statements by the words "may," "will," "expect," "intend," "plan,"
"objective," "anticipate," "believe," "estimate," "predict," "project,"
"potential," "continue" and "ongoing," or the negative of these terms, or
other comparable terminology intended to identify statements about the future.
All statements other than statements of historical fact are statements that
could be forward-looking statements, including, but not limited to, statements
about the impact and value of cross-device targeting, and the benefits derived
therefrom; market trends; and quotations from management. These
forward-looking statements are subject to risks and uncertainties, assumptions
and other factors that could cause actual results and the timing of events to
differ materially from future results that are expressed or implied in the
forward-looking statements. These risks are discussed under "Risk Factors" in
YuMe’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2017 that
has been filed with the U.S. Securities and Exchange Commission (the “SEC”),
and in our future filings and reports with the SEC. The forward-looking
statements in this press release are based on information available to YuMe as
of the date hereof, and we assume no obligation to update any forward-looking
statements.

View source version on businesswire.com:
http://www.businesswire.com/news/home/20171101005203/en/

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YuMe announces its People-Based Marketing Suite, delivering #video #ad
campaigns designed for mass personalization.

Contact:

Seismic Marketing for YuMe
Vikki Herrera, 408-206-7009
vikki@teamseismic.com
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