Reduxio Wins 2017 MarTech® Stackie Award for Visionary Marketing Organization Stack

  Reduxio Wins 2017 MarTech® Stackie Award for Visionary Marketing
  Organization Stack

   Reduxio Visualizes the People, Process and Technology that Drives Global
                             Marketing Excellence

Business Wire

SAN FRANCISCO & TEL AVIV, Israel -- October 5, 2017

Reduxio Systems, the innovation leader in unified data storage management and
protection solutions for the enterprise, announced today the company was
honored as the overall winner of the 2017 Stackie Award: Org Edition at the
MarTech® Conference in Boston on Monday, October 2. For the past three years,
MarTech® has been running The Stackies, inviting marketers to send in a single
slide that visually illustrates their marketing tech stack. In anticipation of
the Boston event, MarTech® launched a new award— The Stackies: Org Edition.
Global marketing teams were challenged to illustrate their respective
marketing department’s “organizational stack” — a visualization of the roles
and processes created to run marketing. The top 5 were honored at the opening
night reception, and Reduxio was chosen as the overall winner.

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“The Stackie Award further validates Reduxio’s visionary approach to marketing
and our commitment to building an organizational capital that harnesses the
potential of technology and embraces new elements of culture and philosophy in
today’s digital world,” said Mike Grandinetti, Reduxio’s chief marketing &
corporate strategy officer. “We’re honored to be recognized by MarTech® as we
look to shape the organization and operation of modern marketing.”

In judging the marketing organization stacks, MarTech® considered the
following factors:

  * Alignment — how well-aligned is a company’s org stack with their business
  * Clarity — how easy is it for a reader to understand a company’s org stack
  * Concept — how insightful is the conceptual structure of a company’s org
    stack
  * Design — the aesthetics and visual appeal of the entry
  * Detail — more detail is generally better, within reason for a single slide

Reduxio’s submission captured the essence of the marketing organization and
the company’s multiple functions holistically, showcasing interdependencies
within various marketing tasks and areas of focus. The organization’s approach
to marketing revolves around the marketplace—placing customers, prospects and
the data storage and management community at the center. Reduxio’s marketing
mission sits within three interconnected constellations: product design, sales
and growth marketing. Each member of the Reduxio marketing team is mapped out
within these areas, highlighting their myriad of functions.

“The ability to understand how to build and manage a solid marketing
technology stack is an important part of marketing in the modern age, but it’s
only one piece of the puzzle. By itself, marketing technology is not a
panacea,” said Scott Brinker, Conference Chair at MarTech®. “Harnessing the
potential of this technology requires developing new organizational capital.
Reduxio’s marketing model and vision has achieved this--implementing new
organizational structures and processes, new skills and talents on the
marketing team, new management approaches to operating in a fast-paced digital
environment.’”

To learn more about Reduxio’s marketing organization and view their winning
submission, please visit
https://beyondtheblocks.reduxio.com/marketing-innovation-orgchart.

About Reduxio
Reduxio is redefining data management and protection with the world’s first
unified primary and secondary storage platform. Based on the patented TimeOS
storage operating system, Reduxio provides breakthrough storage efficiency and
performance, and the unique ability to recover data to any second, far
exceeding anything available on the market today. Reduxio's unified storage
platform is designed to deliver near-zero RPO and RTO as a feature of its
storage system, while significantly simplifying the data protection process
and providing built-in data replication for disaster recovery. Reduxio is
backed by C5 Capital Cloud Partners, Jerusalem Venture Partners (JVP), Carmel
Ventures, Intel (NASDAQ: INTC) and Seagate Technology PLC (NASDAQ: STX). Learn
more at www.reduxio.com and follow us on Twitter and LinkedIn.

About MarTech
The MarTech® Conference is produced by Third Door Media and is programmed by
conference chair, Scott Brinker. Brinker is a marketing technology industry
luminary, author of Hacking Marketing: Agile Practices to Make Marketing
Smarter, Faster, and More Innovative, and editor of the popular
chiefmartec.com blog.

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Contact:

Racepoint Global for Reduxio, Inc.
Carmen Soh, 617-624-3409
Reduxio@racepointglobal.com
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