Global Hydroponic Growth Medium and Nutrients Market - Top 3 Trends by Technavio

  Global Hydroponic Growth Medium and Nutrients Market - Top 3 Trends by

Business Wire

LONDON -- October 5, 2017

Technavio’s latest market research report on the global hydroponic growth
medium and nutrients market  provides an analysis of the most important trends
expected to impact the market outlook from 2017-2021. Technavio  defines an
emerging trend as a factor that has the potential to significantly impact the
market and contribute to its growth or decline.

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Technavio has published a new report on the global hydroponic growth medium
and nutrients market fro ...

Technavio has published a new report on the global hydroponic growth medium
and nutrients market from 2017-2021. (Graphic: Business Wire)

According to Shikha Kaushik, a lead analyst at Technavio for retail goods and
services research, “The global hydroponic growth medium and nutrients market
is expected to post a CAGR of more than 13% during the forecast period.
Commercial and residential users are the prime end-user segments for the
market. The demand for crops has been increasing steadily due to constant
growth in the global population.”

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The top three emerging market trends driving the global hydroponic growth
medium and nutrients market according to Technavio research analysts are:

  * Growing market for hydroponic growth medium and nutrients
  * Increasing incorporation of innovative technologies
  * Growing online retail

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Growing market for hydroponic growth medium and nutrients

Hydroponics provides more yield than the traditional farming methods.
Nutrients and medium are the two types of inputs which are used apart from the
equipment used in the system. The two major types of nutrients used are
micronutrients and macronutrients.

Countries like the Netherlands, Spain, and France in Europe are engaged in the
usage of hydroponics smart greenhouse cultivation. Moreover, Scandinavian
countries use the hydroponic method of agriculture because growing crops
during the winter is very difficult. Exotic plants, which cannot be grown in
certain countries due to its climatic conditions, can be grown easily using
the hydroponic system. Thus, it makes almost all types of vegetables and
fruits available in most of the countries throughout the year.

Increasing incorporation of innovative technologies

To stay competitive and to increase the consumer base, key vendors are
focusing on innovating and introducing new and modified products to enhance
sales. Rapid advances in technology ensure the development of hydroponic
systems that provide better performance in terms of quality. For instance,
Niwa is a smartphone-operated plant growing system, which is connected to the
Internet as well as Niwa app. The system is easy to operate, fully automated,
and provides proper growing conditions for individual crop types. Thus, it
becomes easy for consumers to grow their own crop.

“Urban Cultivator is an enclosed hydroponic system designed for those living
in extreme weather to grow their own veggies and herbs throughout the year. It
requires only a dose of organic fertilizer once a week and a water hook up.
Such innovative technologies in the market are expanding the growth of the
global hydroponic growth medium and nutrients market,” says Shikha.

Growing online retail

Nowadays, individuals prefer to shop online rather than from physical stores
due to their hectic schedules. Growing Internet penetration and the rise in
the adoption of digital products, such as tablets, smartphones, and laptops,
have boosted the online sales of hydroponic products.

Quick delivery services and competitive price are the major factors for the
growth of online retailing worldwide. Increased Internet penetration and
growing consumer base, combined with faster shipping services and changing
demands of consumers, will play a significant role in the growth of this
channel during the forecast period. Online retailers, such as,, eBay, and many more, provide hydroponic growth medium and
nutrients. Thus, the availability of hydroponic growth medium and nutrients
online will boost up the sales and number of potential customers during the
forecast period.

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Global hydroponic growth medium and nutrients market is set to post a CAGR of
over 13% from 2017-2021. @Technavio

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Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
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