Intertrust and Bitmovin Forge Strategic Partnership to Provide Secure Media Players

  Intertrust and Bitmovin Forge Strategic Partnership to Provide Secure Media

Business Wire

SUNNYVALE, Calif. -- September 28, 2017

Intertrust Technologies Corporation and video infrastructure provider Bitmovin
today announced a strategic partnership centered around Intertrust’s
ExpressPlay media monetization and content protection platforms. Together,
Intertrust’s cloud-based platforms and Bitmovin’s end-to-end content delivery
solution provide customers (such as media companies and broadcasters) with a
one-stop solution for content protection and monetization.

Bitmovin offers a video player solution for Web and mobile devices as well as
cloud-native video encoding software that runs anywhere. Intertrust’s
ExpressPlay combines Intertrust’s world-leading multi-DRM service with
Personagraph, Intertrust’s consumer data platform, creating a unique value
proposition for broadcasters who wish to deploy and monetize protected video
streams via paid distribution or advertising.

The partnership provides a one-stop solution enabling digital business models
including sell-through and subscriptions, and end-to-end ad insertion into
protected premium content streams. The solution supports both client player
and server-side ad insertion as well as integrations with demand-side
platforms and exchanges. It offers robust ad tracking mechanisms that are
resilient to ad blocking. It also includes comprehensive audience intelligence
without requiring clients to share any first party data. The ExpressPlay DRM
platform supports all popular DRM formats including Open Standard Marlin DRM,
Microsoft PlayReady, Apple FairPlay, Adobe Access, and Google Widevine.

“We’re living in an incredible time for Internet media distribution,” said
Talal Shamoon, Intertrust chief executive officer. “Broadcasters, operators,
and device makers now have great options for encoding, content distribution,
advertising, and digital rights management – we’re thrilled to partner with
Bitmovin to provide a unified end to end solution for this market.”

“Intertrust's legacy of innovation, and its contributions in the areas of
content protection and monetization are globally recognized,” said Stefan
Lederer, co-founder and CEO of Bitmovin. “Making paid distribution and
advertising work for millions of viewers, across hundreds of platforms isn’t
easy, not to mention the complexity of streaming premium quality video to
these viewers over available bandwidth. That’s where Bitmovin comes in. Our
proven technology eliminates all the back-end complexity to reach those
devices, saves bandwidth and lets Intertrust enable digital business models
for premium and ad-supported content."

About Intertrust Technologies Corporation

Intertrust provides trusted computing products and services to leading global
corporations – from mobile and CE manufacturers and service providers to
enterprise software platform companies. These products include the world’s
leading digital rights management, software tamper resistance and
privacy-driven data platforms for AdTech, DNA storage, and IoT.

Founded in 1990, Intertrust is based in Silicon Valley, with regional offices
in London, Tokyo, Seoul and Beijing. The Company has a legacy of invention,
and its fundamental contributions in the areas of computer security and
digital trust are globally recognized. Intertrust holds hundreds of patents
that are key to Internet security, trust, and privacy management components of
operating systems, trusted mobile code and networked operating environments,
web services, and cloud computing. Additional information is available
at, or follow us on Twitter or LinkedIn.

About Bitmovin

Bitmovin API based products help developers around the world solve the most
complex video problems with cloud native software that runs anywhere. Bitmovin
API delivers a comprehensive video infrastructure solution by integrating all
aspects of the adaptive streaming workflow into one easy to use interface for
Encoding, Player and Video Analytics.

Bitmovin was founded in 2013 by the co-creators of the MPEG-DASH video
streaming standard, used by industry leaders like Netflix and YouTube and
currently accounts for 50% of US peak internet traffic. The company is laying
the groundwork for a cross-platform future dominated by video content.
Bitmovin, Inc. is based in San Francisco, CA, and Klagenfurt, Austria and is
privately owned. Investors include Atomico, YCombinator (YC S15), Dawn
Capital, SpeedInvest, Constantia New Business and a number of angel investors,
including the former VP Engineering of Netflix, the former CTO of Cisco and
the founder of Unity. For more information, visit

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Intertrust & Bitmovin announce a partnership to provide media customers a
content protection & monetization solution


Actual Agency for Intertrust Technologies
Brian Regan
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James Christopherson
Senior Account Manager
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