LyondellBasell Introduces New Brand Identity

                 LyondellBasell Introduces New Brand Identity

PR Newswire

HOUSTON and ROTTERDAM, Netherlands, Sept. 27, 2017

HOUSTON and ROTTERDAM, Netherlands, Sept. 27, 2017 /PRNewswire/ --
LyondellBasell (NYSE:LYB), one of the largest plastics, chemicals and refining
companies in the world, today announced the introduction of its new global
brand and tagline, "LyondellBasell: Advancing Possible."

Designed to communicate the many ways LyondellBasell technology, products and
materials are critical to advancing solutions across nearly every sector of
the global economy, the introduction of Advancing Possible coincides with the
10-year anniversary of the merger between Basell AF and Lyondell Chemical
Company.

"There's never been a more exciting time to be an employee of LyondellBasell.
As we get ready to celebrate our 10th birthday in December, our new brand
honors our proud history of developing and delivering products that have
changed the world for the better and the spirit of possibility that our
employees around the globe demonstrate every single day," said Bob Patel, CEO
of LyondellBasell. "As we look to the next 10 years, our goal is to further
connect with our customers and other stakeholders by communicating our passion
for helping our customers meet the challenges of today, while advancing
innovations that will improve our world for future generations."

Advancing Possible was developed by the company's corporate communications
team following significant research among a wide variety of stakeholders. To
support the introduction of the new brand, the company has launched a website,
www.AdvancingPossible.com, and is running advertising in industry-focused
print and digital platforms including IHS Chemical Week, Plastics News, ICIS
Chemical Business and the American Chemistry Council's SmartBrief.

"After significant research with our key stakeholders, we wanted to develop a
unifying approach that is true to who we are as a company but also
differentiates us from others in our industry space," said Michael Waldron,
Vice President of global corporate communications. "From a strategic
perspective, we wanted to ensure that the brand is flexible enough to support
today's incredibly diverse product portfolio while also providing some room to
grow in the future. Advancing Possible is larger than just us. It elevates our
unique value proposition and the many ways our products, materials and
technologies are helping to advance solutions all over the world. "  

For nearly 70 years, LyondellBasell and its predecessor companies have
pioneered the development of polyolefin, polypropylene and process
technologies that are widely used around the world today. In addition to being
the world's largest licensor of polyolefin and polypropylene technologies, the
company manufactures products at 55 sites in 17 countries that are key to
advancing solutions like enhancing food safety and access through lightweight
and flexible packaging, protecting the purity of water supplies through
stronger and more versatile pipes, and improving the safety, comfort and fuel
efficiency of many of the cars and trucks on the road. LyondellBasell sells
its products into approximately 100 countries around the world. 

About LyondellBasell
LyondellBasell (NYSE: LYB) is one of the largest plastics, chemicals and
refining companies in the world. Driven by its 13,000 employees around the
globe, LyondellBasell produces materials and products that are key to
advancing solutions to modern challenges like enhancing food safety through
lightweight and flexible packaging, protecting the purity of water supplies
through stronger and more versatile pipes, and improving the safety, comfort
and fuel efficiency of many of the cars and trucks on the road. LyondellBasell
sells products into approximately 100 countries and is the world's largest
licensor of polyolefin and polypropylene technologies. More information about
LyondellBasell can be found at www.lyondellbasell.com.

FORWARD-LOOKING STATEMENTS
The statements in this release and the related teleconference relating to
matters that are not historical facts are forward-looking statements. These
forward-looking statements are based upon assumptions of management which are
believed to be reasonable at the time made and are subject to significant
risks and uncertainties. Actual results could differ materially based on
factors including, but not limited to, the business cyclicality of the
chemical, polymers and refining industries; the availability, cost and price
volatility of raw materials and utilities, particularly the cost of oil,
natural gas, and associated natural gas liquids; competitive product and
pricing pressures; labor conditions; our ability to attract and retain key
personnel; operating interruptions (including leaks, explosions, fires,
weather-related incidents, mechanical failure, unscheduled downtime, supplier
disruptions, labor shortages, strikes, work stoppages or other labor
difficulties, transportation interruptions, spills and releases and other
environmental risks); the supply/demand balances for our and our joint
ventures' products, and the related effects of industry production capacities
and operating rates; our ability to achieve expected cost savings and other
synergies; our ability to successfully execute projects and growth strategies;
legal and environmental proceedings; tax rulings, consequences or proceedings;
technological developments, and our ability to develop new products and
process technologies; potential governmental regulatory actions; political
unrest and terrorist acts; risks and uncertainties posed by international
operations, including foreign currency fluctuations; and our ability to comply
with debt covenants and service our debt. Additional factors that could cause
results to differ materially from those described in the forward-looking
statements can be found in the "Risk Factors" section of our Form 10-K for the
year ended December 31, 2016, which can be found at www.lyondellbasell.com on
the Investor Relations page and on the Securities and Exchange Commission's
website at www.sec.gov.

Information contained in this email is subject to the disclaimer found by
clicking on the following link: http://www.lyb.com/en/about-us/disclaimer

LyondellBasell

 

View original content with
multimedia:http://www.prnewswire.com/news-releases/lyondellbasell-introduces-new-brand-identity-300526475.html

SOURCE LyondellBasell

Website: http://www.lyondellbasell.com
Contact: David Rosen, 713-309-7575
Press spacebar to pause and continue. Press esc to stop.