To Show Off or Switch Off? Travelzoo Survey Finds Travelers Torn between Social Media and Desire to Disconnect

   To Show Off or Switch Off? Travelzoo Survey Finds Travelers Torn between
                    Social Media and Desire to Disconnect

PR Newswire

NEW YORK, Sept. 22, 2017

NEW YORK, Sept. 22, 2017 /PRNewswire/ -- If you didn't post it on your social
media channels, did it even happen? As social media continues to influence the
way people travel, the Travelzoo® Fall Travel Trends Survey* released today by
global deals publisher Travelzoo (NASDAQ: TZOO) uncovered that travelers are
finding themselves at a crossroads of FOMO (fear of missing out) and the
desire for relaxation, as they're torn between their need to share their
vacation adventures on social media and a wish to digitally disconnect while

Drive for the Out of the Ordinary
FOMO is impacting travel decisions, as more than half (53%) of respondents
said they feel pressure to book unique or exotic vacations, and 40% feel
pressure to take more adventurous vacations. In fact, adventure is a growing
theme among travelers, with one in six respondents feeling compelled to be
more adventurous than they really are, while one in three (34%) feel a
vacation is actually wasted without adventurous experiences. Younger travelers
were most likely to say that they felt they had wasted time on vacation, with
24% of millennials and 29% of Generation Xers saying they didn't experience
enough at their vacation destination.

Much of this drive for fun, unexpected experiences can be tied to how vacation
photos translate on social media. Nearly half (47%) of those surveyed agree
that social media is driving up the need to experience more on vacation, and
almost a third (30%) of travelers are booking trips based on whether they
think the destination or activity will serve up visually compelling social
media content.

The Digital Disconnect
Despite the desire to put up a positive and exciting front on social media,
there is a growing interest in trips that allow travelers to disconnect even
more. In fact, half of respondents said cutting digital ties enhances the
appeal of a trip. Rationale for wanting to cut the cord was due to feeling
they check email too often (28%), are jaded by the news (27%) and feel too
tied to a phone (22%). With the mounting stresses of everyday life, it's not
surprising that the top goals of most travelers are still relaxing (56%) and
enjoying great food (44%).

Meaningful Experiences Count
Regardless of age, nearly half of respondents (44%) feel an original or
meaningful experience is important when booking a vacation. Spiritual benefits
or personal growth resonates with a quarter of all respondents, with
Generation Z (58%) and millennials (39%) placing more emphasis on those
outcomes than those of the baby boomers (18%) or those born before 1946 (28%).
10% of travelers stay active by contributing to the local community when on a
vacation. Millennials are more likely to feel to need to give back, while just
2% of boomers say the same.

"With newsfeeds full of envy-inducing photos, it is no wonder that travelers
feel torn between their desire to post their instagrammable vacation
experiences while also stepping away from it all," says Mike Stitt,
Travelzoo's President of North America. "It's important to get real memories
and experiences on your next vacation and not just post about them—actually
tasting the truffles before tweeting about them!"

Become a Travelzoo member today to start receiving your personalized insider
travel deals from one of our deal experts. Visit to join!

About the Research
*The Travelzoo® Fall Travel Trends Survey was completed by 1,000 consumers in
the United States who responded to an online questionnaire distributed by
third-party research agency SWNS Media Group. The questionnaires were
completed July 21–23, 2017.

About Travelzoo
Travelzoo® provides our 28 million members with insider deals and
one-of-a-kind experiences personally reviewed by one of our deal experts
around the globe. With more than 25 offices worldwide, we have our finger on
the pulse of outstanding travel, entertainment, and lifestyle experiences. For
over 15 years we have worked in partnership with more than 2,000 top travel
suppliers—our long-standing relationships allow us access to the very best

Travelzoo and Top 20 are registered trademarks of Travelzoo. All other names
are trademarks and/or registered trademarks of their respective owners.

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