comScore's Latest Report "Top 10 Burning Issues in Digital" Available for Download

  comScore's Latest Report "Top 10 Burning Issues in Digital" Available for

Report Highlights Key Trends Affecting the Digital Landscape Today

PR Newswire

RESTON, Va., Aug. 16, 2017

RESTON, Va., Aug. 16, 2017 /PRNewswire/ -- comScore today published its Top 10
Burning Issues in Digital report. Available to the public as a complimentary
download, the report provides comScore's perspective on the most pressing
topics, issues and trends that are changing the way media buyers and sellers
evaluate digital in the context of the broader media ecosystem. To download a
copy of the Top 10 Burning Issues in Digital report, please visit:

New comScore logo (PRNewsFoto/comScore, Inc.)

Some of the key topics covered include:

  o Bridging the divide between TV and digital to realize the value of
    cross-platform media planning and buying
  o The shift in media planning beyond age and gender towards the use of
    advanced audience segments
  o Addressing mobile measurement challenges to improve monetization and give
    digital media a bigger seat at the table
  o The challenge in measuring unduplicated reach across platforms, including
    distributed content platforms, to help publishers better articulate their
    value to advertisers
  o The value of moving beyond digital ad viewability to focusing on the
    metrics that matter like campaign reach and frequency, as well as
    attitudinal, behavioral and sales lift
  o Advancements in sophisticated, multi-touch advertising attribution that
    better illuminate what's working so that marketers can allocate their
    budgets more efficiently

About comScore
comScore is a leading cross-platform measurement company that measures
audiences, brands and consumer behavior everywhere. comScore completed its
merger with Rentrak Corporation in January 2016, to create the new model for a
dynamic, cross-platform world. Built on precision and innovation, comScore's
data footprint combines proprietary digital, TV and movie intelligence
with vast demographic details to quantify consumers' multiscreen behavior at
massive scale. This approach helps media companies monetize their complete
audiences and allows marketers to reach these audiences more
effectively. With more than 3,200 clients and a global footprint in more than
75 countries, comScore is delivering the future of measurement. Shares of
comScore stock are currently traded on the OTC Market (OTC:SCOR). For more
information on comScore, please visit


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SOURCE comScore

Contact: Antoine Ibrahim; comScore, Inc.; (212) 497-1785;
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