Nativo and comScore US Study Shows Native Ads Paired with On-Site Branded Content Articles Outperform Industry Benchmarks on Br

Nativo and comScore US Study Shows Native Ads Paired with On-Site
Branded Content Articles Outperform Industry Benchmarks on Brand Lift

First of its kind study clearly illustrates the impact of Nativo's
Signature 'True Native' Format

LOS ANGELES, CA -- (Marketwired) -- 08/02/17 --  Nativo, the leading
native advertising technology platform, and comScore, Inc. (OTC PINK:
SCOR) today announced the results of a new study, Efficacy of True
Native on Consumer Attitudes and Behaviors. It measured the impact of
25 automotive, tech and CPG native campaigns on brand health metrics
from awareness to purchase intent, from April 2016 to October 2016.
Findings clearly showed that advertisers' brand metrics throughout
the consumer journey significantly improves with native campaigns
that leverage a True Native ad experience includes a native ad unit
that clicks-in to branded content that resides on the publisher's
site. True Native mimics custom sponsored content packages long
offered by publishers but scales across hundreds of relevant premium
publishers.

Consumers exposed to True Native ad experiences scored high across
aided and unaided brand awareness, ad recall, recommendation intent,
and purchase consideration when compared to a comparable control
group. The US- based research spanned 110 million viewable ad
impressions, 650 thousand page views, 226 survey responses, and
conducted a 90% confidence level measuring lift over control group. 

Key findings of the study include:

True Native created significant lift compared to unexposed control
groups at every phase of the consumer journey:
--  11pt lift in unaided awareness
--  18pt lift in online ad recall
--  13pt lift in purchase intent
"This study shows that consumer engagement with native advertising
within a trusted publisher's environment breeds higher impact," said
Anne Hunter, senior vice president of advertising at comScore. "At
the top of the funnel, exposure to the native ad and subsequent
exposure to the native article significantly increased unaided and
aided awareness of the brands, while purchase intent at the bottom of
the funnel saw a major lift over our benchmarks."

The results conclusively reveal True Native's power to positively
influence consumers at each phase of the decision-making process.
True Native outperformed comScore's benchmarks and created
significant lift across five brand health metrics. The native ad
exposure had more than double the lift in purchase intent than a
traditional digital ad.* For consumers who then saw the native
article, there was an incremental eight point lift culminating in a
13pt lift in purchase intent. 

"comScore results prove something very important for advertiser and
for consumers," said Justin Choi, founder and CEO of Nativo. "True
Native respects consumers' expectations by delivering contextually
relevant and genuinely useful information that is additive and does
not interrupt their online experience. Now they have real-life proof
that respecting the user experience has a huge positive impact on
brand lift- the consumer reciprocates the respect."

Download the full whitepaper here: http://bit.ly/2vTUQKe 

About Nativo
Nativo is the leading advertising technology platform for brand
advertisers and publishers to scale, automate, and measure native
ads. For brands, Nativo is the ultimate content advertising platform
that combines automation and insights with high quality reach to
scale and optimize engagement with brand content. For media
companies, Nativo provides a complete native technology stack that
makes it easy to sell, deploy, and optimize native ads across their
media properties expanding their revenue potential while delivering a
better, non-interruptive experience for their audiences. More than
600 brands and 400 publishers leverage Nativo's platform to power a
new paradigm in digital advertising. Learn more at www.nativo.com. 

About comScore
comScore is a leading cross-platform measurement company that
precisely measures audiences, brands and consumer behavior
everywhere. comScore completed its merger with Rentrak Corporation in
January 2016, to create the new model for a dynamic, cross-platform
world. Built on precision and innovation, our unmatched data
footprint combines proprietary digital, TV and movie intelligence
with vast demographic details to quantify consumers' multiscreen
behavior at massive scale. This approach helps media companies
monetize their complete audiences and allows marketers to reach these
audiences more effectively. With more than 3,200 clients and global
footprint in more than 75 countries, comScore is delivering the
future of measurement. Shares of comScore stock are currently traded
on the OTC Market (OTC: SCOR). For more information on comScore,
please visit comscore.com.


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Media Contact
Nikki Reyes
WIT Strategy for Nativo
408-499-0033
nreyes@witstrategy.com
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