First Data to Sponsor the Inaugural First Data 500 at Historic Martinsville Speedway

  First Data to Sponsor the Inaugural First Data 500 at Historic Martinsville

 The October 29 race, part of the Monster Energy NASCAR Cup Series Playoffs,
   begins First Data’s three-year race entitlement at Martinsville’s famous
                          “Paperclip” half-mile oval

  First Data will also deploy its Clover point-of-sale platform across three
    tracks owned by International Speedway Corp. (ISC) and will test other
  payments technology and gift card partnerships at the Martinsville’s First
                                Data 500 race

Business Wire

NEW YORK & MARTINSVILLE, Va. -- August 2, 2017

First Data (NYSE: FDC), a global leader in commerce-enabling technology,
announced Wednesday it will enter into a three-year agreement, running through
2019, with Martinsville Speedway to be the entitlement sponsor of the fall
Monster Energy NASCAR Cup Series race, starting with the First Data 500, on
October 29. In addition, First Data’s Clover platform, a business management
and point-of-sale payments solution, will be deployed at three International
Speedway Corporation tracks this season: Martinsville, Phoenix Raceway, and
Homestead-Miami Speedway.

This Smart News Release features multimedia. View the full release here:

The half-mile speedway, known for its unique layout and iconic grandfather
clock trophy, has given race fans 70 years of excitement since opening in
1947. “The Paperclip,” as it’s often referred to, is the only speedway on the
original 1949 NASCAR schedule that continues to host the sport’s top series

“Martinsville Speedway is a legendary race track, and Clay Campbell and his
team have been terrific partners for First Data as we add our payments
solutions to the NASCAR experience for the benefit of race fans,” said First
Data Chairman and CEO Frank Bisignano. “We can’t wait for the fall race to
host our clients and partners, many of whom are die-hard race fans, and see
the First Data 500 logo proudly displayed on the infield and all around the

“It’s really exciting to have First Data come on board for a multiyear
partnership with Martinsville Speedway, as the entitlement sponsor of our fall
race,” Martinsville Speedway President Clay Campbell said. “It’s great to see
First Data use Martinsville Speedway and NASCAR as the platform to expand
their brand and create a deeper public understanding of how their technology
is at the heart of transactions around the world.”

Having the Clover platform at International Speedway Corporation tracks is the
next step in expanding First Data’s footprint in the sports world, which
already includes placement in stadiums and arenas across the country.

Clover offers several different devices, including Clover Mobile and the
recently-launched Clover Flex. Clover is designed to safely and securely
accept a variety of payment methods, offering increased flexibility to
customers. Clover offers an array of apps that simplify business operations,
including data and analytics tools that help businesses of all sizes better
understand the needs of their customers.

Clover can be used by a wide range of businesses, from neighborhood shops to
large businesses. Recently, stadiums and arenas across the country have
implemented Clover devices to improve the fan experience. Now, Clover devices
will enable commerce at some of the most storied race tracks in the country,
including Martinsville.

“Having First Data choose Martinsville as the platform in which they showcase
their brand and products is exciting for all of us at ISC,” Executive Vice
President, Chief Development Officer and Chief Digital Officer for
International Speedway Corporation Craig Neeb said. “NASCAR racing offers them
the opportunity to not only get in front of fans, but also help build
relationships with Fortune 500 companies across the globe.”

The First Data 500 is the first race in the Round of 8 of the Monster Energy
NASCAR Cup Series Playoffs. If the winning driver is in the Playoffs, he or
she would be the first to clinch a spot in the Championship race at
Homestead-Miami Speedway. Last fall, Jimmie Johnson won his ninth grandfather
clock, on the way to winning his record-tying seventh NASCAR Cup Series

Tickets for the First Data 500 are on sale and may be purchased by calling
877.RACE.TIX or online at

About First Data

First Data (NYSE: FDC) is a global leader in commerce-enabling technology and
solutions, serving approximately six million business locations and 4,000
financial institutions in more than 100 countries around the world. The
company’s 24,000 owner-associates are dedicated to helping companies, from
start-ups to the world’s largest corporations, conduct commerce every day by
securing and processing more than 2,800 transactions per second and $2.2
trillion per year.

About Martinsville Speedway

Founded in 1947 by the late H. Clay Earles, Martinsville Speedway is only
track which has hosted Monster Energy NASCAR Cup Series races every year since
the division’s inception in 1949. At .526 miles in length, Martinsville
Speedway is the shortest track on the Monster Energy NASCAR Cup Series
circuit, and offers some of the most exciting and close-quarters racing in the
sport. The track is also one of the most modern, with high-rise aluminum chair
back seating, corporate and fan suites and state-of-the-art facilities for the
media. Now owned by International Speedway Corporation, Martinsville Speedway
conducts three major race event weekends each year. The track annually hosts
the STP 500 and the First Data 500 Monster Energy NASCAR Cup Series races, the
Alpha Energy Solutions 250 and Texas Roadhouse 200 presented by Alpha Energy
Solutions NASCAR Camping World Truck Series races and the ValleyStar Credit
Union 300 NASCAR’s biggest, richest and most prestigious Late Model Stock Car

For more information about Martinsville Speedway, visit

View source version on

Multimedia Available:


Martinsville Speedway
Brooks Taylor
First Data
Liidia Liuksila
Press spacebar to pause and continue. Press esc to stop.