NFC Forum Inks Packaging and Wireless Charging Liaison Agreements

  NFC Forum Inks Packaging and Wireless Charging Liaison Agreements

    Active & Intelligent Packaging Industry Association and Wireless Power
             Consortium to Collaborate on NFC Technology Adoption

Business Wire

WAKEFIELD, Mass. -- August 1, 2017

The NFC Forum announced today liaison agreements with the Active & Intelligent
Packaging Industry Association (AIPIA) and the Wireless Power Consortium
(WPC). These alliances will allow for the adoption and usability of Near Field
Communication (NFC) in packaging and wireless charging. NFC technology can add
intelligence and new capabilities to packaging to provide information, lower
costs, reduce waste, and increase profitability. In the area of wireless
charging, NFC technology will act as a key enabler by supporting greater
interoperability and more compact and cost-efficient charging interfaces.

"These collaborations were established in order to promote, educate, and
increase interest in and the use of NFC," said Paula Hunter, executive
director, NFC Forum. "Our liaison relationships are focused on unleashing
innovations and removing barriers to interoperability for industry and
consumers so that businesses and people everywhere can take advantage of NFC

For businesses and consumers, these liaisons signal a significant step forward
in ensuring that homes and workplaces will benefit from the greater ease,
simplicity, and enhanced security that NFC can deliver to product packaging
and wireless charging.

The new liaison partnership agreements pave the way for accelerated NFC

  * Active & Intelligent Packaging Industry Association (AIPIA): AIPIA and the
    NFC Forum will focus on developing the latest technological innovations in
    intelligent and active packaging solutions. AIPIA believes that
    implementation of new technologies in packaging is key to growth, enhanced
    efficiency and security, reduced waste and better control in sales and
    marketing. Early applications of NFC technology in smart packaging include
    smartphone-enabled interactive tags & labels and time-temperature
    monitors. This will be the fastest growing segment, increasing at a
    double-digit annual rate as NFC becomes more commercially feasible for
    mass-volume consumer products, following earlier NFC adoptions by
    higher-value goods. AIPIA is dedicated to supporting implementation of
    smart packaging throughout the industry, enforcing the adoption of
    standardization platforms, participating in commercial ready-to-market
    events, connecting industry players on the highest B2B level, and lobbying
    activities to various governments worldwide.
  * Wireless Power Consortium (WPC): The partnership of WPC and the NFC Forum
    will allow for more education in the industry about use cases and
    standardization for products in wireless charging. WPC has created an
    interface specification, called “Qi”, for wireless power transfer. Qi is
    the global standard that makes all phones that support wireless charging
    compatible with wireless chargers used at home, in the office, and while
    driving. The WPC operates a certification program to ensure that products,
    like NFC Forum devices, supporting Qi based wireless charging can transfer
    energy seamlessly. This program will include requirements and test methods
    for Qi wireless transmitters to protect NFC Forum devices and tags. The
    end goal is to have interoperability that is truly open with the use of
    Qi, a standard produced by some of the world’s largest companies. The
    implementation of NFC and wireless charging will create more compact and
    cost-efficient charging interfaces for portable devices, mitigate the
    problem of the gap between battery capacity and device power consumption,
    as well as create opportunities for integrating NFC-based services into
    charging applications.
  * Watch a two-minute video about NFC and the NFC Forum.
  * See all the NFC Forum liaison partners.
  * Learn more about NFC technology.
  * Join the NFC Forum

About the NFC Forum

The NFC Forum’s ( mission is to advance the use of Near
Field Communication technology by developing specifications, ensuring
interoperability among devices and services, and educating the market about
NFC technology. The Forum’s global member companies are currently developing
specifications for a modular NFC device architecture, and protocols for
interoperable data exchange and device-independent service delivery, device
discovery, and device capability. The NFC Forum’s Sponsor members include
Apple Inc., Dai Nippon Printing Co. Ltd., Google, Inc., Intel, MasterCard
Worldwide, NXP Semiconductors, Qualcomm, Samsung, Sony Corporation,
STMicroelectronics, and Visa Inc.

Statements from Partner Organizations

Active & Intelligent Packaging Industry Association (AIPIA):
“AIPIA is delighted to be working with the NFC Forum to increase the
understanding and adoption of Near Field Communication technology in the
packaging sector. This is already a key component of many smart or intelligent
packs. By setting up this liaison agreement there will be a better flow of
information, which we feel sure will increase the number of NFC-enabled packs
in the marketplace, as well as ensuring the correct standards and protocols
are observed,” said Eef de Ferrante, executive director of AIPIA.

Wireless Power Consortium (WPC)
“Wireless chargers are sophisticated products that are safe, efficient, and
easy to use. Millions of wireless charging products based on Qi are used
safely every day. In collaboration with the NFC Forum, we are excited to
continue to push education on the use cases and standardization for products
in wireless charging,” said Menno Treffers, chairman of the WPC.

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NFC Forum Public Relations
Bob Olson, +1 978-872-7120
Mary Campbell, +1 781-876-6253
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