comScore Signs Agreement with Media Management, Inc.

             comScore Signs Agreement with Media Management, Inc.

Auditing Firm Will Add comScore Local Television Measurement to Its Auditing
System

PR Newswire

RESTON, Va., Aug. 1, 2017

RESTON, Va., Aug. 1, 2017 /PRNewswire/ -- comScore today announced an
agreement with Media Management, Inc. (MMi), which provides media audit
support to the industry, to add comScore's local television measurement to
MMi's Circle Audit® auditing system.

New comScore logo (PRNewsFoto/comScore, Inc.)

The addition of comScore's local television ratings into MMi's system will
help advertisers and agencies evaluate and verify deliverables and provide an
additional choice for validation of their media purchases.

"Our partnership with comScore is an extension to the accountability services
we provide the industry," said Thomas Bridge, CEO of Media Management, Inc.
(MMi). "Working with comScore gives our clients the flexibility to conduct
third party validation when the agency selects comScore as the audience
currency in their media buys."

"We are happy to work with our first auditing system for our local television
measurement," said comScore's Chief Executive Officer Gian Fulgoni.
"Partnering with MMi gives us expanded accountability of our data and gives
our clients the assurance they need when scheduling advertising campaigns."

About comScore
comScore is a leading cross-platform measurement company that measures
audiences, brands and consumer behavior everywhere. comScore completed its
merger with Rentrak Corporation in January 2016, to create the new model for a
dynamic, cross-platform world. Built on precision and innovation, comScore's
data footprint combines proprietary digital, TV and movie intelligence
with vast demographic details to quantify consumers' multiscreen behavior at
massive scale. This approach helps media companies monetize their complete
audiences and allows marketers to reach these audiences more
effectively. With more than 3,200 clients and a global footprint in more than
75 countries, comScore is delivering the future of measurement. Shares of
comScore stock are currently traded on the OTC Market (OTC:SCOR). For more
information on comScore, please visit comscore.com.

Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934, including, without limitation, comScore's expectations
as to the financial and operational effects of Stationview Essentials and
comScore's entire suite of advertising products. These statements involve
risks and uncertainties that could cause our actual results to differ
materially, including, but not limited to, comScore's ability to project the
financial impact of the partnership or comScore's ability to achieve its
expected financial and operational results. For additional discussion of risk
factors, please refer to comScore's respective Annual Reports on Form 10-K,
Quarterly Reports on Form 10-Q, and other filings that comScore makes from
time to time with the Securities and Exchange Commission (the "SEC"), which
are available on the SEC's website (www.sec.gov).

Investors are cautioned not to place undue reliance on our forward-looking
statements, which speak only as of the date such statements are made. comScore
does not intend or undertake any obligation to publicly update any
forward-looking statements to reflect events, circumstances or new information
after the date of this press release, or to reflect the occurrence of
unanticipated events.

 

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SOURCE comScore

Website: http://www.comscore.com
Contact: Antoine Ibrahim, comScore, Inc., (212) 497-1785, press@comscore.com
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