BlogWorld & New Media Expo Announces 2011 Keynotes Including World-Class Journalists, Social Media Moguls, Fortune 100

   BlogWorld & New Media Expo Announces 2011 Keynotes Including World-Class
  Journalists, Social Media Moguls, Fortune 100 Executives And Hollywood Web
                                Video Leaders

~World's Largest Social Media Event Debuts in Los Angeles, November 3-5~

  PR Newswire

  LOS ANGELES, Oct. 31, 2011

LOS ANGELES, Oct. 31, 2011 /PRNewswire/ -- BlogWorld & New Media Expo , the
world's largest new media and social media event, has announced an all-star
line up of keynote speakers that include new media moguls, world-class
journalists, Fortune 100 executives and Hollywood's web video leaders.
BlogWorld makes its Los Angeles debut at the Los Angeles Convention Center,
November 3-5.

(Logo: )

Thursday, November 3, 11:15 AM - Rules for Surviving in the New World: It is
not about Social Media

  * Peter Shankman , Blogger, Author and Founder of HARO - Shankman is
    recognized worldwide for presenting radical new ways of thinking about
    Social Media, PR, marketing, advertising and customer service. He is best
    known for founding Help A Reporter Out, (HARO), which in under a year
    became the de-facto standard for thousands of journalists looking for
    sources on deadline, offering them more than 200,000 sources around the
    world. HARO is currently the largest free source repository in the world,
    sending out over 1,500 queries from worldwide media each week. In June of
    2010, less than two years after Shankman started HARO in his apartment, it
    was acquired by Vocus, Inc. Shankman is now Vice President and Small
    Business Evangelist for Vocus.

Thursday, November 3 at 5:15 PM -  We Are Wayfarers: Owning The Seas of Change
- The social web is our generation's new frontier, and we are the change
makers. We are the missing link between business as we know it today, and the
world as we envision it tomorrow. This gritty and inspiring session talks
about why we resist change, what true Wayfarers are really made of, and why
curiosity is the fuel that will drive our future success.

  * Amber Naslund , VP Social Strategy for Radian6 – Naslund is a business
    strategist, change steward and the VP Social Strategy for Radian6, the
    leading social media monitoring and engagement platform. She is also the
    co-author of the best-selling business book, The NOW Revolution , which
    discusses the impact that social media has on how businesses work today
    and the shifts that organizations need to make to stay nimble and
    relevant.  Her Brass Tack Thinking blog has been recognized for excellence
    in social media and community related content by the likes of Forbes ,
    Social Media Examiner , and Post Rank .

Friday, November 4 at 11:15 AM - Technorati State of the Blogosphere Address
Technorati Media CEO, Shani Higgins, will unveil the findings of Technorati's
annual "State of the Blogosphere and New Media" study, live and exclusively at
BlogWorld followed by an in-depth analysis and question and answer session
about the findings. The Blogosphere's most anticipated industry study will be
shared in front of the largest gathering of bloggers and new media content
creators in the world.

  * Shani Higgins, CEO of Technorati – Higgins joined Technorati in 2007 to
    lead strategy and day-to-day operations for the company's advertising
    sales, business development and the Technorati Media advertising network.
    Under her leadership, Technorati Media's network was launched in June of
    2008 and has since become the largest social media advertising network,
    with more than 3,000 sites and a US reach of 183 million. Higgins was a
    driving force behind the Technorati Media acquisition of SV Moms in 2010
    and BlogCritics in 2008, and directed the development of the Technorati
    Media Exchange-the first private exchange for brand-safe independent and
    socially engaging publishers, launched in April 2011.
  * Mikal E. Belicove , Contributing Writer & Blogger at Entrepreneur
    Magazine, and business strategist – Belicove is a contributing writer and
    blogger at Entrepreneur Magazine , and a business strategist specializing
    in market analysis, messaging and positioning, and content marketing for a
    select group of high profile businesses and individuals. Previously,
    Belicove managed and sold a Boulder, Colo.-based Internet start-up; worked
    in Acquisitions for Alpha Books/Pearson plc (NYSE: PSO) and John Wiley &
    Sons, Inc. (NYSE: JW.A); and worked in a variety of staff and executive
    team roles for start-ups and not-for-profit organizations. His latest
    book, The Complete Idiot's Guide to Facebook, 2nd Edition , was
    co-authored with Joe Kraynak.
  * Mitch Joel, President of Twist Image , author/blogger of Six Pixels of
    Separation and The Twist Image Blog & Podcast - Marketing Magazine dubbed
    Joel the "Rock Star of Digital Marketing" and called him, "one of North
    America's leading digital visionaries." In 2006 he was named one of the
    most influential authorities on Blog Marketing in the world. In 2008,
    Mitch was named Canada's Most Influential Male in Social Media, one of the
    top 100 online marketers in the world, and was awarded the highly
    prestigious Canada's Top 40 Under 40. Most recently, Mitch was named one
    of iMedia's 25 Internet Marketing Leaders and Innovators in the world.

Friday, November 4 at 5:30 PM - Putting Your Brand in the Hands of Your
Customers - Ford's Jim Farley will talk about how Ford is adopting more
authentic and progressive approaches to marketing by literally putting its
brand in the hands of customers through the use of digital and social media

  * Jim Farley, group vice president of global marketing, sales and service
    for Ford Motor Company – Farley, who reports directly to Alan Mulally,
    Ford's president and chief executive officer, is leading Ford's drive to
    connect even more closely with customers through integrated global
    marketing, advertising, digital communications, brand development and
    research plus working in close alignment with Ford's global product
    development team on future models. He also leads the company's global
    sales and service operations – the first time Ford has had a single global
    leader for marketing, sales and service.

Saturday, November 5 at 9 AM - Building a New Media Empire - CEOs from
Federated Media, Social Media Examiner and BlogHer give a behind-the-scenes
perspective about the strategies each company employed to achieve its success
in the new media industry. Moderated by Mitch Joel.

  * Deanna Brown, CEO of Federated Media Publishing - Deanna Brown is the CEO
    of Federated Media, the largest network of digital content that creates
    conversational marketing programs for brands and powers the best of the
    Independent Web. Prior to joining FM she served as President at Scripps
    Networks Digital and before that she co-founded CondeNet, the digital
    division of publisher CondeNast. She has also held VP and General Manager
    titles at Yahoo and AOL, and founded other successful media companies
    including Powerful Media/ and Gaming Industry News.
  * Michael Stelzner, CEO and founder of Social Media Examiner - Michael
    Stelzner is CEO and founder of Social Media Examiner. He has defied
    gravity to become a self-made millionaire during the Great Recession. In
    2009 he launched Social Media Examiner, a free online magazine designed to
    help entrepreneurs and marketers use social media to generate more
    business. Within months, Technorati ranked Social Media Examiner as the
    world's #1 Small Business Blog. Today (less than two years later), Social
    Media Examiner has more than 107,000 subscribers. His newest book is
    called Launch: How to Quickly Propel Your Business Beyond the Competition
  * Lisa Stone, CEO and co-founder of BlogHer - Lisa Stone is the co-founder
    and CEO of BlogHer, which reaches more than 26 million women each month
    (Nielsen Site Census, August 2011) and is one of the top 5 women's
    networks online (comScore). She works across the company on digital and
    social media strategies that partner Fortune 500 brands with a new wave of
    content creators.  After leaving traditional journalism (Oakland Tribune,
    CNN), Stone became the executive producer and VP of Programming for, and was the first Internet journalist awarded a Nieman
    Fellowship from Harvard University in 2002.
  * Moderated by Mitch Joel, President of Twist Image, Author/Blogger of Six
    Pixels of Separation and The Twist Image Blog and Podcast.

Saturday, November 5 at 5 p.m. PDT - Closing Keynote Talk Show: New Media
LIVE! - BlogWorld concludes with a tradition and humorous fan favorite, in the
format of a late-night entertainment-focused talk show panel sharing the
stories and secrets to success as told by leaders in Web Video, YouTube, WebTV
and Video Podcasting. This edition features Jace Hall, Kevin Pollak, iJustine
and Tim Street. Their anecdotes and perspectives on the trends and state of
the industry are sure to be irreverent, humorous, entertaining, insightful and

  * Jace Hall , President and founder of HDFILMS INC. - Jace Hall is president
    and founder of HDFILMS INC., a production company primarily focused on
    creating premium online content as well as film, television, and video
    games. HDFILMS maintains numerous direct distribution relationships with
    top destinations such as Hulu, IGN, Xbox Live, Sony's Crackle, and LA
    METRO via Transit TV. Hall is currently the executive producer of one of
    Hulu's top rated original online daily shows called The Morning After .
    Furthering his online success, Jace has become prominently known for the
    originality and antics of The Jace Hall Show  - one of the most popular
    and longest running original online series dedicated to the gamer/youth
    culture lifestyle.
  * Kevin Pollack , Actor, Writer, Producer and Director of Power Nap
    Productions - Pollak has captured the attention of audiences worldwide
    with his range of both dramatic and comedic roles. He has appeared in over
    sixty films, as well as countless television projects, and has established
    himself as one of the few stand-up comedians to have a successful dramatic
    film career. In addition to his acting talents, he has also proven himself
    as a writer, producer and recently a director and a talk show host.
  * Justine Ezarik (a.k.a. iJustine) – iJustine is an Internet personality,
    actress, life-caster, vlogger, designer and popular YouTube content
    creator. She is the second most subscribed female comedienne/personality
    on YouTube with almost 2.5 million subscribers, over 1.3 million Twitter
    followers and has over 300 million views on her videos. In the same month
    she was named one of the Hollywood Reporters 50 most powerful digital
    players as well as one of Maxim Magazine's Hot 100. She has worked with
    brands from Mattell, Ford, GE, Intel, Nikon, and Carls Jr. and been
    featured in numerous magazine and publications from The Chicago Tribune to
    Fast Company and Maxim and made numerous guest star appearances on shows
    ranging from Law and Order to Criminal Minds. iJustine is often referred
    to as the most popular female personality online.
  * Tim Street , Vice President Mobile Video, mDialog - Topping Mashable's
    list of Social Media VIPs in Los Angeles Tim Street is a writer, producer,
    director, editor, a new media consultant and web video branded
    entertainment pioneer. He is also the creator/executive producer of the
    popular Branded Entertainment Viral Video series French Maid TV. Street is
    one of the few individuals that have been successful in getting views both
    in new media/podcasting and traditional television. As one of the
    industry's most successful viral video producers, his online videos total
    over 50 million downloads. Street was inducted into the International
    Academy of Web Television in 2009 and can be heard as the co-host of the
    This Week in Media podcast. He blogs about web and mobile video at
  * Jordan Cooper , Co-founder of Underground Comedy College - A professional
    stand-up comedian for 15 years, Jordan Cooper has toured at comedy clubs
    and colleges across the country. As the co-founder of the Underground
    Comedy College he teaches classes in stand-up, improv and sketch comedy
    writing to aspiring creative performers. Jordan currently earns income
    running several niche websites, producing online multimedia and provides
    web design & content marketing consulting to small businesses.

BlogWorld & New Media Expo 2011 in Los Angeles is sponsored by premium brands
such as: Ford Motor Company, Southwest Airlines, .ME, Verisign/.tv, Heineken,
Century 21 Real Estate LLC, Technorati, Blogger,, Vanilla
Forums, U4RIK Vodka, Viddy, Stickam, Johnson & Johnson, NewTek, and more.
Featured speaker interviews and news reports from the Expo will be presented
by WeVideo, TechZulu and WebProNews, to name a few.

About BlogWorld & New Media Expo

BlogWorld & New Media Expo is the first and only industry-wide tradeshow,
conference and media event dedicated to promoting the dynamic industry of new
media.  Thousands of attendees learn about Content Creation, Distribution,
Monetization and Social Media Marketing strategies, including step-by-step
techniques and leading-edge tools from the most successful and influential
Bloggers, Podcasters, Vloggers, Web TV & Radio Broadcasters, Social
Influencers, New Media Pros and Online Journalists.

For upcoming event info and announcements, subscribe to e-news at and get the latest new media industry news at .

Follow BlogWorld on Twitter at and .

Media Contact: Katherine RandallKatalyst Public Relations 858-366-2962

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