Tracking the 2016 Presidential Money Race

October 24, 2016
By Bill AllisonBill Allison, Mira RojanasakulMira Rojanasakul, Brittany HarrisBrittany Harris and Cedric SamCedric Sam

Hillary Clinton and her allies have raised money from donors small and large, pursuing an all-of-the-above strategy to fund her bid to win the White House. Donald Trump’s unconventional campaign has relied on small dollar donors, a few big contributors, as well as the billionaire’s own deep pockets and star power. Here’s where they stand, according to the latest official tallies from the Federal Election Commission.

Hillary Clinton
Total cash on hand
$177.7M

Candidate Raised to Date* . . . . . . . . . . . . . . . . . . . . . $766.6M

Spent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $614.0M

Cash on Hand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $152.6M


Super-PACs Raised to Date . . . . . . . . . . . . . . . . . . $183.0M

Spent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $159.1M

Cash on Hand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $25.1M


Total Raised to Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $949.6M

Total Spent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $773.2M

Total Cash on Hand . . . . . . . . . . . . . . . . . . . . . . . $177.7M

Donald Trump
Total cash on hand
$97.3M

Candidate Raised to Date* . . . . . . . . . . . . . . . . . . . . . $392.1M

Spent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $315.0M

Cash on Hand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $77.0M


Super-PACs Raised to Date . . . . . . . . . . . . . . . . . . . . $57.0M

Spent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $37.9M

Cash on Hand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $20.3M


Total Raised to Date . . . . . . . . . . . . . . . . . . . . . . . . . $449.1M

Total Spent . . . . . . . . . . . . . . . . . . . . . . . . . . . . $352.9M

Total Cash on Hand . . . . . . . . . . . . . . . . . . . . . . . . . $97.3M

* Candidate fundraising includes campaign and joint fundraising committees.

Clinton vs. Trump, Dollar-by-Dollar

In September, both campaigns started spending faster than they raised money. Clinton’s fundraising edge allowed her to end the month with more money in the bank than Trump.

Clinton

SEPTEMBER

$72.1M . . . . . . . . . . . . . . . .Raised

$80.8M . . . . . . . . . . . . . . . . .Spent

$60.0M . . . . . . . . . .Cash on Hand

Trump

SEPTEMBER

$52.9M . . . . . . . . . . . . . . . .Raised

$68.4M . . . . . . . . . . . . . . . . Spent

$34.8M . . . . . . . . . Cash on Hand

Spending Breakdown

Presidential campaigns typically kick into high gear after Labor Day, pouring money into TV ads and voter outreach for the final, critical weeks of the election. Clinton had already long since built a formidable get-out-the-vote operation in battleground states, and has blanketed airwaves and the Internet with ads during the final push. Trump, who relied on earned media (getting on TV without buying ads) through the primaries and digital ads over the summer, has increased his spending on television and cable ads in the fall.

Trump kicked his fundraising into high gear at the end of June, but his campaign has spent far less than Clinton’s.

Campaign
Party & Joint Fundraising Committees
Outside Groups

Clinton was able to build up cash reserves at the same time as she dominated the airwaves and built up her ground game.

Campaign
Party & Joint Fundraising Committees
Outside Groups
* Correction: In a previous version of the two graphics above, September figures filed by both the DNC and the RNC were omitted. This has been rectified.
* Methodology change: For committees filing quarterly or halfly, we no longer divide the cash on hand by the number of months covered by a filing, since that would have underestimated a figure that should be fixed at the end of a filing period. Campaign spending is still divided by the number of months in the period.

Trump persisted in his unconventional strategy through September, spending on digital ad buys, holding big rallies, hawking caps and t-shirts to attract small dollar donors while spending little on television.

Spending Breakdown for the Trump Campaign

TOTALS (AS OF SEPTEMBER)


Top Categories for Trump Campaign

SEPTEMBER

$20.7M. . . . . . . . . . . . . . Digital Consulting/Online Advertising

$6.0M. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Air Travel

$5.0M. . . . . . . . . . . . . . . . . . . . . . . . . .Data Management

$3.8M. . . . . . . . . . . . . . . . . . . . . . . . . .T-Shirts, Mugs, Hats, Signs, etc.

$2.3M. . . . . . . . . . . . . . . . . . . . . . .Credit Card Payment

$1.7M. . . . . . . . . . . . . . . . . . . . . . . Polling

$0.9M. . . . . . . . . . . . . . . . . . . . . . . . . . . Field Consulting

$0.9M. . . . . . . . . . . . . . . . . . . . . . . . . . . . . Payroll

$0.7M. . . . . . . . . . . . . . . . . . . . . . .Event Consulting

$0.6M. . . . . . . . . . . . . Merchant Fee


* Categories are approximate; Does not account for refunds

Top Vendors for Trump Campaign

SEPTEMBER

$20.6M. . . . . . . . . . . . . . . . . . . . . . . . . .Giles-Parscale

Web design and digital marketing

$16.0M. . . American Media & Advocacy Group

Media buyer

$7.5M. . . . . . . . . . . . . . . Jamestown Associates

Political consulting firm

$5.0M. . . . . . . . . . . . . . . Cambridge Analytica

Data mining, analysis, and strategic communications

$3.7M. . . . . . . . . . . . . . . . . . . . . . . . . . Ace Specialties

Promotional materials: hats, t-shirts, mugs, etc.

$2.8M. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Air Charter Team

Private air transportation

$2.3M. . . . . . . . . . . . . . . . . . . . . . . Private Jet Services

Private air transportation

$2.3M. . . . . . . . . . . . . . . . . . . . . . . . . . American Express

Credit card payments

$0.8M. . . . . . . Air transportation (Trump-owned)

Private air transportation

$0.6M. . . . . . . . . . . . . . . . . . . . . . . . . Fabrizio, Lee & Associates

Market research and polling firm


* Categories are approximate; Does not account for refunds

Clinton's biggest expenditure remains air time, though her campaign has also invested heavily in personnel to get voters registered and to the polls in battleground states.

Spending Breakdown for the Clinton Campaign

TOTALS (AS OF SEPTEMBER)


Top Spending Categories for Clinton Campaign

SEPTEMBER

$66.0M. . . . . . . . . . . . . . . . . . . . . . . . .Media Buy

$3.6M. . . . . . . . . . . . . . . . . . .Payroll & Benefits

$2.7M. . . . . . . . . . . . . . . . . . .Travel and Subsistence

$1.9M. . . . . . . . . . . . . . . . . . . . . . .Payroll Taxes

$1.6M. . . . . . . . . . . . . . . . . . .Revenue Processing Fees

$1.5M. . . . . . . . . . . . . . . . . . . .Credit Card Payment

$1.1M. . . . . . . . . . . . . . . . . . . . . .Event Production

$0.9M. . . . . . . . . . . . . . . . . . . . . .Online Advertising

$0.8M. . . . . . . . . . . . . . . . . . . . . . . . . .Polling

$0.6M. . . . . . . . . . . . . . . . . . . . . . . . . .Insurance


* Categories are approximate; Does not account for refunds

Top Vendors for Clinton Campaign

SEPTEMBER

$66.0M. . . . . . . . . . . . . . . . . . . . . . . . . .GMMB

Advertising, consulting, advocacy agency

$2.0M. . . . . . . . . . . . . . . . . . . . . . . . . . .ADP

Human resource, payroll services

$1.6M. . . . . . . . . . . . . . . . . . . . . . . . . .Stripe

Payment processing technology

$1.6M. . . . . . . . . . . . . . . . . . . . . . . . . . American Express

Credit card payments

$1.0M. . . . . . . . . . . . . . . . . . .Markham Productions

Event Production

$1.0M. . . . . . . . . . . . . . . . . . .Air Partners

Private air transportation

$0.9M. . . . . . . . . . . . . . . . . . .Bully Pulpit Interactive

Online Advertising

$0.5M. . . . . . . . . . . . . . . Benenson Strategy Group

Communications research and strategy

$0.4M. . . . . . . . . . . . . . . . . .Aetna

Health Insurance

$0.3M. . . . . . . . . . . . . . . . . . . . .Financial Innovations

Political consulting


* Categories are approximate; Does not account for refunds

Burn Rate Over Time

Campaign Fundraising

Clinton’s army of fundraisers, which includes extensive outreach to small dollar donors, hundreds of bundlers and big name surrogates like Barack and Michelle Obama, Joe Biden, Bernie Sanders and her own husband and daughter, continue to provide her campaign with a flood of cash. Trump remains the biggest donor to his own cause, having given at least $54 million, but his fundraising operation is not nearly as deep or broad as Clinton’s.

Trump relies on small dollar donors, big contributors to his joint fundraising committee, and of course his own deep pockets.

Trump Total Receipts*

Itemized (> $200)
Unitemized (< $200)
Loans, Transfers, Other

Clinton’s campaign touts its small dollar donors, but it’s also gotten more than $141 million from those giving $2,000 or more.

Clinton Total Receipts*

Itemized (> $200)
Unitemized (< $200)
Loans, Transfers, Other

* Includes loans and contributions from the candidate, transfers from party committees, rebates and refunds from vendors and other receipts.

Party Money

While the Republican National Committee has outraised its Democratic counterpart, that’s the only bright spot for the GOP. Clinton’s joint fundraising operation, which she launched in October of 2015, far outstrips Trump’s. The RNC recently transferred $6.4 million to down ballot races, another troubling sign for the GOP candidate.

Clinton


Democratic National Committee

TOTALS AS OF SEPTEMBER

$216.1M. . . . . . . . . . . . . . . . . . . . . . . Raised

$210.8M. . . . . . . . . . . . . . . . . . . . . . . Spent

$12.2M. . . . . . . . . . . . . . . . . . . Cash on Hand

Trump


Republican National Committee

TOTALS AS OF SEPTEMBER

$264.8M. . . . . . . . . . . . . . . . . . . . . . . Raised

$213.2M. . . . . . . . . . . . . . . . . . . . . . . Spent

$56.6M. . . . . . . . . . . . . . . . . . . Cash on Hand

Joint Fundraising Committees

Hillary Victory Fund

TOTALS AS OF SEPTEMBER

$398.7M. . . . . . . . . . . . . . . . . . . . . . . Raised

$315.9M. . . . . . . . . . . . . . . . . . . . . . . Spent

$82.9M. . . . . . . . . . . . . . . . . . . Cash on Hand


Hillary Action PAC

TOTALS AS OF SEPTEMBER

$39.1M. . . . . . . . . . . . . . . . . . . . . . . Raised

$29.0M. . . . . . . . . . . . . . . . . . . . . . . Spent

$10.1M. . . . . . . . . . . . . . . . . . . Cash on Hand

Joint Fundraising Committees

Trump Make America Great Again Committee

TOTALS AS OF SEPTEMBER

$157.4M. . . . . . . . . . . . . . . . . . . . . . . Raised

$135.9M. . . . . . . . . . . . . . . . . . . . . . . Spent

$21.5M. . . . . . . . . . . . . . . . . . . Cash on Hand


Trump Victory

TOTALS AS OF SEPTEMBER

$86.6M. . . . . . . . . . . . . . . . . . . . . . . Raised

$65.8M. . . . . . . . . . . . . . . . . . . . . . . Spent

$20.8M. . . . . . . . . . . . . . . . . . . Cash on Hand

Outside Money

The biggest spenders backing Democratic candidates, including progressive billionaires and labor unions, have given generously to super-PACs backing Clinton. Meanwhile, some of the biggest Republican donors have closed their checkbooks, or directed money to congressional races, leaving far less money for Trump.

Super-PACs Supporting Clinton

Priorities USA Action

TOTAL AS OF SEPTEMBER

$155.3M. . . . . . . . . . . . . . . . . . . . . . . Raised

$133.7M. . . . . . . . . . . . . . . . . . . . . . . Spent

$22.1M. . . . . . . . . . . . . . . . . . . Cash on Hand


American Bridge 21st Century

TOTAL AS OF SEPTEMBER

$14.9M. . . . . . . . . . . . . . . . . . . . . . . Raised

$13.6M. . . . . . . . . . . . . . . . . . . . . . . Spent

$1.7M. . . . . . . . . . . . . . . . . . . Cash on Hand


Correct the Record

TOTAL AS OF SEPTEMBER

$9.2M. . . . . . . . . . . . . . . . . . . . . . . Raised

$7.8M. . . . . . . . . . . . . . . . . . . . . . . Spent

$1.4M. . . . . . . . . . . . . . . . . . . Cash on Hand


Ready PAC

TOTAL AS OF SEPTEMBER

$3.6M. . . . . . . . . . . . . . . . . . . . . . . Raised

$4.0M. . . . . . . . . . . . . . . . . . . . . . . Spent

$0.0M. . . . . . . . . . . . . . . . . . . Cash on Hand

Super-PACs Supporting Trump

Rebuilding America Now

TOTAL AS OF SEPTEMBER

$20.0M. . . . . . . . . . . . . . . . . . . . . . . Raised

$17.0M. . . . . . . . . . . . . . . . . . . . . . . Spent

$3.0M. . . . . . . . . . . . . . . . . . . Cash on Hand


Future45

TOTAL AS OF SEPTEMBER

$13.7M. . . . . . . . . . . . . . . . . . . . . . . Raised

$3.8M. . . . . . . . . . . . . . . . . . . . . . . Spent

$9.9M. . . . . . . . . . . . . . . . . . . Cash on Hand


Great America PAC

TOTAL AS OF SEPTEMBER

$13.3M. . . . . . . . . . . . . . . . . . . . . . . Raised

$11.0M. . . . . . . . . . . . . . . . . . . . . . . Spent

$2.3M. . . . . . . . . . . . . . . . . . . Cash on Hand


Make America Number 1

TOTAL AS OF SEPTEMBER

$5.2M. . . . . . . . . . . . . . . . . . . . . . . Raised

$2.4M. . . . . . . . . . . . . . . . . . . . . . . Spent

$4.0M. . . . . . . . . . . . . . . . . . . Cash on Hand


Save America from Its Government

TOTAL AS OF SEPTEMBER

$2.0M. . . . . . . . . . . . . . . . . . . . . . . Raised

$1.0M. . . . . . . . . . . . . . . . . . . . . . . Spent

$1.0M. . . . . . . . . . . . . . . . . . . Cash on Hand


Top Individual Donors to Clinton and Trump

Clinton’s biggest backers have longstanding ties to the candidate, including supporting her husband, their charitable foundation, or her 2008 presidential run. Trump’s campaign brain trust has close ties to his biggest donor, who originally backed Ted Cruz.

Top Donors to Clinton Campaign and PACs

$20.8M . . . . . . . . . . . . . . S. Donald Sussman

15.0M . . . . . . . . . JR & Mary Kathryn Pritzker

12.5M . . . . . . . . . . . . . . Haim & Cheryl Saban

11.8M . . . . . . . . . . . . . . . . . .George Soros

9.6M . . . . . . . . . . . . . . . . . . . S. Daniel Abraham

Top donors to Trump campaign and PACs

$10.5M . . . . . . . . . . . . . . .Sheldon & Miriam Adelson

7.0M . . . . . . . . . . . . . . . . . . . . . . . Bernard Marcus

6.2M . . . . . . . . . . . . . . .Linda McMahon

5.8M . . . . . . . . . . . . . . .Robert Mercer & family

2.3M . . . . . . . . . . . . . . . . . . . . . . . Geoff Palmer



* Includes donations to campaign committees, joint fundraising committees and allied super-PACs.