Sasha Issenberg is the author of three books, including “The Victory Lab: The Secret Science of Winning Campaigns.” He covered the 2012 election as a columnist for Slate and the 2008 election as a national political reporter in the Washington bureau of The Boston Globe, and his work has also appeared in New York magazine, The New York Times Magazine, and George, where he served as a contributing editor. His latest book is “Outpatients: The Astonishing New World of Medical Tourism.”
Programming Corporation of America, a company founded in 2015, produces original video to carry political ads on news websites in smaller markets.
The debt crisis has driven many Puerto Ricans to Central Florida—and changed the landscape of the archetypal battleground state.
In states like Arizona, New Hampshire, and Ohio, voters who can't abide the top of the GOP ticket but support it down-ballot may decide who occupies the White House—and controls the Senate.
The senator works to turn out ticket-splitters with a ground game powered by high-schoolers.
Trump’s schizophrenia on defense (along with a few other problems) is putting people with a military connection in play as never before. Can Clinton make inroads along the Eastern front?
How third parties could change the electoral map.
In New Hampshire, Wisconsin, and other northern states, the Democratic nominee still has to close the deal with Bernie Sanders holdouts.
Early voting has transformed political campaigning. Here’s how it may play out in Iowa, Nevada, and North Carolina.
Trump’s best shot at the Oval Office is to convert white, working-class Democratic men in places like Pennsylvania, Ohio, and Michigan. But the arithmetic works better in some states than others.
A primer on the concepts and tactics political strategists use to compete—and how this project was created.
Built along the lines of an app used by Bernie Sanders, Megaphone is a potent new political tool.
A Q&A about how he intends to spend his $200 million.
As their candidate prepares to speak to Trump's convention, Cruz campaign manager Jeff Roe and his team have already built an operation to carry them into 2020.
After spending the primary season dismissive of their investments, Trump’s prospects against Hillary Clinton would be aided by the work of vanquished rivals who had spent more on survey-informed analytics and volunteer-based field programs.
A top Trump strategist said he’s not worried: “We've got the votes.”
Beneath a night of triumph, signs of a persistent weakness—one she seemed to inherit from Barack Obama.
An insider’s guide to what could be the struggle to win a contested convention.
His campaign used data to try to put the candidate in front of the right voters. He realized too late that he couldn't get there without hurling insults.
Exit polls have her beating Bernie Sanders by a bigger margin among African-Americans than the one by which she lost that same group to Obama eight years ago.
The organizers of the current left Democratic insurgency learned from the Dean campaign and borrowed elements from Obama 2008—and Zappos, building an organization that’s the very pinnacle of political organizing. But can it get to the next phase?
Among Las Vegas acts, the Spotify caucus results are in.
Barack Obama showed in 2008 that the path to winning the Democratic nomination runs through places like Idaho, Alaska, Guam, and the Virgin Islands—and the battles there are already heating up.
Hillary Clinton both embraces and rejects her husband's legacy—which is her campaign's biggest strength and biggest weakness.
In New Hampshire, both are trying to win independent voters who want a fundamental change in the system.
An analysis of Spotify data shines a light on American political geography.
In New Hampshire, the Sanders army is boldly going where no canvasser has gone before—don't call the police.
A meticulous, technologically advanced, highly individualized groundgame—and legalized fireworks—trumped a certain outsider candidate.
Avoiding the mistakes of the past—and emulating Obama—are the Clinton campaign’s twin caucus obsessions. But are they fighting the last war?
The two parties' different approaches to campaign tech closely mirrors their ideologies.
A company working for John Kasich's super-PAC is trying to create a “social graph” of possible supporters by scanning high school yearbooks, small-town newspapers, and sports-team rosters.
Funded and promoted by secretive hedge-funder Robert Mercer, employed by Ted Cruz's campaign, Cambridge Analytica promises a transformative new approach to identifying voters. Does it promise too much?
Jeb Bush's super-PAC chief on campaign strategy and tactics—and, oh yes, on his competitors' shortcomings. Part two of a frank Q&A.
Donald Trump, Murphy says, is a “zombie front-runner.” And the punditocracy pays much too much attention to polls. Part one of a frank Q&A with the man who runs Bush's super-PAC.
Reports of the billionaire front-runner's demise may be premature.
Some commentators won't believe Trump is real until they see an organization—but maybe an organization would just get in the way.
Back in 1990, the Vermont socialist held his nose and made a deal with a party he'd often castigated. It's a pattern he's followed ever since.
The new software, Republic VX, could make users reliant on the RNC's voter files at the expense of the Koch's rival database, i360.
The libertarian's move could create a constant implied threat that he could run for president either inside the party or outside of it.
The GOP frontrunner wants voters to know he's not afraid of the sharing economy.
A Republican group aims to emulate President Obama’s campaigns by bringing rigorous testing to campaign tactics. One problem: Not enough Republican scientists.
Jeb Bush, Marco Rubio, and Scott Walker are trying to get to the same place. But the data people they've hired suggest they plan to take different paths to get there.
How do you make politicians pay attention to petitions? Show them they’re signed by voters.
A deep dive into the modern data-driven campaign with Obama veteran and Ready for Hillary senior strategist Mitch Stewart.
Documents released this week at the Clinton Library reveal an unrevealing politician.
How strategists see the 2014 Senate battlefield, state by state, featuring exclusive voter data.
Gay marriage, Planned Parenthood, and a eureka moment in the new science of persuasion.