Sasha Issenberg

Sasha Issenberg is the author of three books, including “The Victory Lab: The Secret Science of Winning Campaigns.” He covered the 2012 election as a columnist for Slate and the 2008 election as a national political reporter in the Washington bureau of The Boston Globe, and his work has also appeared in New York magazine, The New York Times Magazine, and George, where he served as a contributing editor. His latest book is “Outpatients: The Astonishing New World of Medical Tourism.”

In Search of the Never-Trump Ticket-Splitters

In states like Arizona, New Hampshire, and Ohio, voters who can't abide the top of the GOP ticket but support it down-ballot may decide who occupies the White House—and controls the Senate.

Hillary Clinton’s Military Targets

Trump’s schizophrenia on defense (along with a few other problems) is putting people with a military connection in play as never before. Can Clinton make inroads along the Eastern front?

Tracing Donald Trump’s Rust-Belt Route

Trump’s best shot at the Oval Office is to convert white, working-class Democratic men in places like Pennsylvania, Ohio, and Michigan. But the arithmetic works better in some states than others.

Cruz, Rubio, and Kasich Slow-Walk Their Data Transfer to Trump

After spending the primary season dismissive of their investments, Trump’s prospects against Hillary Clinton would be aided by the work of vanquished rivals who had spent more on survey-informed analytics and volunteer-based field programs.

The Persuadables

How strategists see the 2014 Senate battlefield, state by state, featuring exclusive voter data.