The Next Republican Group Targeting Mary Landrieu

American Crossroads is the latest group to take aim at the embattled Louisiana Democrat.

Senator Mary Landrieu, a Democrat from Louisiana, left, listens as Senator Heidi Heitkamp, a Democrat from North Dakota, speaks during a news conference at the U.S. Capitol in Washington, D.C., U.S., on Tuesday, Nov. 18, 2014.

Photographer: Andrew Harrer/Bloomberg

American Crossroads is the newest player in the Republican tag-team against Senator Mary Landrieu.

The Republican super-PAC associated with Karl Rove is going up on the air in Louisiana's U.S. Senate race starting Friday, according to public television station documents. It's spending about $1 million to air this ad on broadcast and cable stations in all Louisiana markets:

If the ad looks familiar, it should: American Crossroads ran a version against Democratic incumbents in several other states, including Arkansas and New Hampshire.

The group supports Republican challenger Bill Cassidy, a three-term congressman, in the Dec. 6 runoff election. Landrieu lags in the polls in part because of President Barack Obama's poor approval rating in a state he lost by 17 percentage points in the 2012 election.

The buy includes a $11,000 spot on New Orleans's NBC affiliate during the New Orleans Saints-Baltimore Ravens Monday Night Football game on Nov. 24. (The Saints are struggling at 4-6, but that's good enough to be tied for first in the mediocre NFC South, so any fans not at the Superdome will be watching the game on TV).

AC-SaintsGame

American Crossroads is going up in Louisiana as other Republican groups, including the National Republican Senatorial Committee and the super-PAC Ending Spending Action Fund, are scaling back their television buys. Ending Spending, which is backed by TD Ameritrade founder Joe Ricketts, is rotating off television for a week as American Crossroads goes up. Ending Spending is continuing its radio ads and get-out-the-vote efforts in Louisiana and will be back on television from Nov. 27 through the Dec. 6 election.

Republicans are dominating the ad wars in Louisiana, a race they see as a great opportunity to augment their incoming majority to 54 seats from 45 today. The pro-Cassidy side's ads have appeared about 10 times as frequently as spots for Landrieu, according to data compiled by Kantar Media's CMAG. Landrieu released an ad Wednesday that drew a contrast with Cassidy on minimum wage and pay equity policy.

American Crossroads raised more than $28 million for the 2014 election through Oct. 15, Federal Election Commission data show. A sister organization, the nonprofit issue advocacy group Crossroads GPS, spent more than $2 million on the race in October. The groups are led by Steven Law, a former chief of staff to incoming Majority Leader Mitch McConnell of Kentucky. Law appeared on “With All Due Respect” last week to discuss 2014 successes and 2016 plans.

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