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Leticia Miranda

Holiday Discounts Have Outlived the Holidays

Heavy promotions have been retail’s main strategy to clear excess stock. It’s time for a rethink as sales fatigue sets in.

There’s still a sale on near you.

There’s still a sale on near you.

Photographer: Brandon Bell/Getty Images North America

With the festivities done, we are clearly in hangover territory.

Retailers, who cheered shoppers on with months of holiday-themed discounts, have moved on to post-festival sales and warnings of austerity to come. The restrained, if resilient, consumer is here to stay.