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Andy Mukherjee and Tim Culpan

Brazil Misses Out on World-Cup Betting. What’s India’s Wager?

The outsourcing hub is attracting both makers and testers of games even though the local gambling market remains largely untapped.

Placing a bet.

Placing a bet.

Photographer: Christopher Pike/Bloomberg

The most nail-biting wager in the world of gambling right now is Brazil: Will President-elect Luiz Inacio Lula da Silva end the country’s decades-long ban on games of chance? If he does, Brazil could overtake Italy to become the world’s second-biggest betting nation by number of machines, behind the US. 

Or so we’re told by Martin Storm, the chief executive of BMM Testlabs. BMM and its rival Gaming Laboratories International, or GLI, test more than 80% of gambling products worldwide, helping to keep the industry on the straight and narrow. But Storm isn’t talking to us from Sao Paulo or Rio de Janeiro, which are missing out on an estimated 3 billion reais ($560 million) for not enacting a sports-betting law in time for this year’s FIFA World Cup.