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Opinion
Trung Phan

Will TikTok Eat the Michelin Guide’s Lunch?

The next generation of eaters favors the wildly popular medium’s short-form videos for restaurant recommendations. That could spell big trouble for the iconic star rating system.

Can the Michelin Man fend off TikTok?

Can the Michelin Man fend off TikTok?

Photographer: Koichi Kamoshida/Getty Images AsiaPac

Over the summer, I traveled to Spain with my wife and son.

Between overflowing plates of Iberico ham and a few too many Aperol Spritzes, we made a point to visit the country’s food mecca of San Sebastian. Our sole purpose: to eat at Mugaritz, a two-star Michelin restaurant.