The private jet industry’s “No Plane, No Gain” campaign emphasizes the productivity and economic benefits of flying private. And judging by the surge in pre-owned jet sales last year and the record number of European private flights this summer, travelers well understand the appeal of avoiding the hellscape of commercial travel.
Yet, whether due to the tone-deaf bragging of Instagram stars or sites tracking billionaire owners such as I Fly Bernard (Arnault), business aviation — its preferred nomenclature so you don’t dwell too much on all those flights to Ibiza and Sardinia — is losing the public-relations battle. The problem? Its oversized environmental footprint.