Barely one year after a clutch of grill companies went public to capitalize on an unprecedented increase in outdoor cooking, the backyard barbecue boom is looking like a bust.
As with other pandemic winners such as Peloton Interactive Inc. that cashed in on inflated demand, gravity has taken hold of grill-makers with normal life resuming. Retailers suddenly have a surfeit of unsold BBQs, and manufacturers have switched from adding production capacity to slashing jobs to preserve cash.