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Opinion
Chris Bryant

Buffett Banker’s BBQ Bet Gets Smoked

The end of the pandemic economy has left a bad aftertaste for Weber investors.

Inventory’s piling up.

Inventory’s piling up.

Photographer: Scott Olson/Getty Images North America

Barely one year after a clutch of grill companies went public to capitalize on an unprecedented increase in outdoor cooking, the backyard barbecue boom is looking like a bust. 

As with other pandemic winners such as Peloton Interactive Inc. that cashed in on inflated demand, gravity has taken hold of grill-makers with normal life resuming. Retailers suddenly have a surfeit of unsold BBQs, and manufacturers have switched from adding production capacity to slashing jobs to preserve cash.