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Opinion
Andrea Felsted

Enjoy Your Rosé and Beat the Heat ... While You Can

Soaring temperatures have been great for British pubs, shops and staycations. Why not soak it up before a very long winter kicks in?

Enjoy the sun while you can.

Enjoy the sun while you can.

Photographer: NIKLAS HALLE'N/AFP

River levels running dangerously low, water rationing, wildfires, a winter of blackouts ... It’s enough to make you hit the local beach in a brand-new bikini.

Amid all the dire warnings, from climate change to the cost of living, Brits are making the most of the soaring temperatures — and spending accordingly. This summer isn’t turning out to be such a bummer for retailers, consumer goods companies and the hospitality industry.