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Andrea Felsted

Enjoy Your Rosé and Beat the Heat ... While You Can

Soaring temperatures have been great for British pubs, shops and staycations. Why not soak it up before a very long winter kicks in?

Enjoy the sun while you can.

Enjoy the sun while you can.

Photographer: NIKLAS HALLE'N/AFP

River levels running dangerously low, water rationing, wildfires, a winter of blackouts ... It’s enough to make you hit the local beach in a brand-new bikini.

Amid all the dire warnings, from climate change to the cost of living, Brits are making the most of the soaring temperatures — and spending accordingly. This summer isn’t turning out to be such a bummer for retailers, consumer goods companies and the hospitality industry.