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Trung Phan

How ‘Minions’ Became a Gen Z TikTok Storm

A fortunate combination of intellectual property and #gentleminion memes created a record box office haul. But good luck trying to replicate that.

The gentleminions showed up in droves (and suits).

The gentleminions showed up in droves (and suits).

Illustration: Jessica Karl; Source: Universal Pictures

Hollywood wants Gen-Z.

The age group born between 1997 and 2012 has surpassed millennials to become the largest demographic and the source of future growth for all industries. But when it comes to entertainment activities, a Deloitte survey from 2021 shows that, for Gen Z, watching movies ranks behind playing games, listening to music and fiddling on social media.