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Opinion
Tim Culpan

How Elon Musk Can Still Save Twitter From the Outside

It was an exciting prospect that didn’t pan out, yet there’s still good reason to believe the company can improve its platform.

 

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Photographer: Liesa Johannssen-Koppitz/Bloomberg

Oops. Looks like Elon Musk isn’t joining Twitter Inc.’s board after all. Less than a week after Chief Executive Officer Parag Agrawal excitedly tweeted that the world’s richest man would get a seat, he’s now been forced to backpedal after saying Musk declined the offer.