Apple Inc. is a $2.5 trillion company. To significantly boost that bottom line, the company has only so many opportunities it can pursue. Self-driving cars and mixed-reality glasses come to mind (as much as I love the Ted Lasso cinematic universe, it won’t move the needle).
There’s another massive opportunity that the iPhone maker has been fairly mum on: crypto. “Apple’s position on crypto is between neutral and hostile,” says Ric Burton, an early contributor to the Ethereum project. “However, iPhone could be the tool that on-boards millions of people to the ecosystem.”